Association Briefings

OCTOBER 21, 2020

No matter how good the machine is, it can never replace the expertise of an industry professional, expertly curating the most relevant news that affects your members. Here are a few reasons you should leave your member newsletters to a human. Artificial intelligence (AI) is a huge part of today’s marketing ecosystem. Handcuffed!

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Higher Logic

MARCH 8, 2018

Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types. Audience segmentation is the key.

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Blue Sky eLearn

FEBRUARY 4, 2020

For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. Email marketing software. Email Newsletter. Social media platforms. Ad Software, such as Google Ads.

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Reid All About it

MAY 12, 2023

They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. shares 15 ways to improve your newsletter content and delivery. State of the association industry. But do you? Virtual for in-person attendees.

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Reid All About it

JUNE 30, 2023

Bruce Rosenthal, Consultant at Bruce Rosenthal Associates Patrick Sampson, CEO at Cogeo Colleen Carroll (moderator), Content Publishing Coordinator at Nexus Marketing Agency Thu 7/6 at 12 p.m. – The Community Check-In A weekly community chat on Slack for black professionals working in the events industry. More info/register.

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Higher Logic

MAY 8, 2019

A “good” email open rate among members depends on your industry and the end goal of your email. Recent data shows that: The average email open rate (across all industries) is 16.19%. The average email open rate for the Civic/Social Membership industry (e.g., associations, chambers, clubs) is 23.09%.

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Association Success

NOVEMBER 17, 2020

Craft an engaging email newsletter. Email marketing is one of the most engaging forms of content your association can publish. The insurance giant offers two newsletter options: A regular round-up of new posts from the Aetna blog. Many organizations offer a white paper in exchange for an email address.

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Associations Now

FEBRUARY 16, 2016

While email marketing is the bread and butter of most association marketing offerings, it often isn’t pushed to the full extent of its capabilities. A few months ago, I took a good, hard look at the state of email marketing from a design perspective, and I used some tough language in the headline to get the point across.

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Association Success

NOVEMBER 10, 2020

If you’re feeling stuck, read on for inspiration you can use for seven key marketing channels. Effective social media marketing will spark conversation not just among your followers, but within your industry. Essential email newsletters. Start by making your newsletter a consistent part of subscribers’ routine.

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Association Briefings

MARCH 30, 2021

These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities. Digital elitists have tried to “kill” email since 2009. That’s up from $39 last year!

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Reid All About it

JULY 7, 2023

15 Ways To Take Your Email Newsletter To The Next Level: Marketing Artificial Intelligence in Action Learn how to use email newsletter marketing to engage your members about current topics and industry trends. Hear about newsletter best practices to increase engagement and curate outside content.

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Association Success

SEPTEMBER 22, 2020

From newsletter subscriptions to fundraising efforts, content can drive tangible results. . New stories unfold within your industry every day — but you don’t have to run a breaking news department to publish timely content. . Newsletters from beat journalists who break news about your industry.

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Association Briefings

MAY 6, 2021

They’re the ones who shaped the industry; who recruited new members based on word-of-mouth. But now, that group is retiring and associations are charged with filling the void with a mix of younger industry professionals - many with new ideas that will shape the association landscape for years to come. Adoption and retention followed.

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Reid All About it

JULY 16, 2021

Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Lauren Patrick, eLearning Industry ). Find out how the Construction Specifications Institute (CSI) embarked on their digital transformation project on behalf of their members and their industry.

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Associations Now

SEPTEMBER 3, 2019

So says the email marketing firm GetResponse, which reports in its latest benchmarking survey a sharp decline in open rate and click-through rate when a marketer increases the number of emails it sends per week from one to two. Marketers that send one newsletter have an average open rate of 33.4

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Association Briefings

AUGUST 23, 2021

In fact, smaller associations may have an advantage when it comes to external revenue as many industry vendors are looking to reach a more targeted audience directly. Email Newsletters Email’s reign is more powerful than ever thanks to a couple of recent events in the digital marketing space. Think about it.

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Membersuite

FEBRUARY 17, 2022

Market Need #3: Stay on Top of Industry News and Information. You can also use it to attract the interest of prospective members and customers in content marketing campaigns and as lead magnets. Market Need #4: Connect with Peers and Feel a Sense of Belonging to a Community. Education licensing. Sponsorships. VIP meetups.

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MemberClicks

FEBRUARY 9, 2023

A well-planned marketing strategy can go a long way toward increasing your organization’s visibility with both prospective members and your community or industry. When other industry pros and organizations are well-versed on your value proposition, this can enhance your reputation. Boosting your organization’s reputation.

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Disciple Media

MAY 24, 2023

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. In the guide below we’ll cover all aspects of creating an email list that will become an integral part of your growth strategy. Will you use email to augment digital ads?

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Reid All About it

NOVEMBER 20, 2020

Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. ExpoChat is a Twitter-based conversation on topics related to the trade show industry. They are hungry for interaction from their industry leader and trusted partner… you! Josh Spector ). Dreading a winter lockdown? 1 CMP credit.

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Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

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MemberClicks

APRIL 11, 2023

Some extra information to include is: Employment information Membership level Affiliated organizations Information on Trade Association Directories Trade associations aren’t just about members but also their industry and even their company. Send reminders in your email newsletter or other organization publications.

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Experts in Membership Marketing

JANUARY 15, 2010

classic list of email marketing benchmarks." While I have not yet found anything relating directly to association marketing or membership marketing, I think that you'll find the following interesting and useful as a reference. Approximately 50 million emails were delivered across the messages to 188 countries." "A

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MultiBriefs

JUNE 29, 2023

Advertising is the only marketing method you need Newspaper, magazine, and television advertisements have their place in association marketing, but it's a mistake to rely on them exclusively. The National Association of REALTORS ® uses Facebook to share industry news, announce upcoming events, and promote the benefits of membership.

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ISAE

SEPTEMBER 7, 2023

Access A Wealth Of Resources The best marketing agencies have access to all the latest tools and technologies that can help make campaigns more effective. Include original content such as stories from customers, industry-related news, employees’ perspectives, case studies and other interesting pieces in order to engage readers.

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WBT Systems

JUNE 26, 2017

If your association builds an industry-wide marketing campaign around the challenge, you’ll attract the attention of professionals beyond your membership. They’ll have the opportunity to see what it’s like to be an active member of your community—and you’ll have the opportunity to add them to your email marketing list.

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HighRoad Solution

NOVEMBER 19, 2020

With deadlines to meet, emails to send, and content to push out, it’s easy to feel like we’re treading water. From newsletters to event announcements to membership status reminders, email is a critical piece of your overall strategy. Introducing HighRoad Email Edge. If not, we get it.

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Aptify

NOVEMBER 5, 2020

Here are some examples of content to include in your email series: Remind them of the benefits they will now receive as a member of your association. Notify them of important dates, such as your annual conference or the upcoming release of industry research.

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Higher Logic

FEBRUARY 7, 2019

You’re not alone, you hardworking marketer, you! The scope of those challenges can differ across industries, so in an effort to understand these pain points we turned to Higher Logic’s trusted marketing experts for insight and solutions. Staying Up-to-Date with Industry Trends, Tech & Terminology. Of course it does.

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Higher Logic

MAY 29, 2020

Where community fits in: Be your industry’s thought leader. Communities are a great way to promote your association’s status in the industry. Be the industry leader. Communities are a great way to promote your association’s status in the industry. Leaving the industry or budget cuts (27%). Lack of value (25%).

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WBT Systems

AUGUST 29, 2017

Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. Influencer marketing on Instagram alone is now a billion dollar industry. Your association can increase the power of your educational marketing efforts by leveraging four types of social proof. #1

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MemberClicks

SEPTEMBER 26, 2022

It drives things like automated renewal campaigns, allows associations to easily send out invites to their next great event and helps them send their newsletters and other communications to their members. Event marketing : Plan events? Email marketing: Communicating with your membership is critical.

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AssociationChat

APRIL 10, 2020

The Gold Circle Awards committee voted to introduce this new category to address the segment of work associations execute that are not full marketing or communication campaigns such as, apps, blogs, podcasts, or social media. E-Newsletter. Association of Equipment Manufacturers; AEM Industry Advisor e-Newsletter.

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Association Briefings

OCTOBER 22, 2020

Think of all the questions you ask on your membership application: geographical location, years in the industry, company revenue, number of employees, etc. Perhaps you have different industry divisions you serve. Industry Interests – Are there sub-sections of your association that your members belong to (i.e. Register here).

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EventMobi: Association Events

OCTOBER 19, 2023

Are they relevant to your mission or industry? Spread the word about your membership drive via: Social media platforms Email marketing campaigns Special membership campaign events Partnerships with local businesses and influencers Spotlights on your local radio, TV, and newspaper Paid online ads And more!

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Associations Now

JANUARY 16, 2020

Getting attention in the digital space isn’t just about a few email marketing campaigns or the occasional newsletter. Claire Hoffman of BizBash asks 11 industry professionals. Here's one way to do it: [link] #associationhustle #assnchat #associations #associationmanagement. What will affect events in 2020?

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Higher Logic

JULY 19, 2018

Marketing automation has this great feature that lets you send emails to everyone based on the time they’re most likely to open that email and fulfill the call-to-action. Industry standards for open rates are great, but knowing each individual’s personal open time is beyond powerful.

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