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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

Never forget that their continued support is conditional on the exchange of extra resources, events, and opportunities. However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. In this guide, you’ll find out how and why you should: Optimize your email content.

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3 Ways to Use Virtual Events to Promote eLearning Programs

Higher Logic

Electronic learning (eLearning) programs have taken on many shapes and sizes over the years, but sometimes it can be hard to drum up excitement for new (or existing) offerings. Because learners often assume the resources will always be there for them, so there’s no rush to engage. Want to learn more? Why is this? Bundle Content.

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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members.

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Nailing New Member Onboarding: Everything You Need To Know

MemberClicks

How a new member utilizes all their benefits and the resources you have for them How welcome they feel impacts how engaged they are Gets them excited for seasonal events and networking engagements Impacts how they talk about your association to people they know (I.E. Why onboarding matters Onboarding sets the tone for a few things.

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How to create an association marketing strategy

Freestone

You need a vision to guide your learning program and help establish your marketing strategy and campaigns, ensuring your future goals come true. Do you want your continuing education program to become a go-to professional development resource in your industry?

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The ASAE Annual Exhibitor Email Deluge

Reid All About it

Every year, when I register for the ASAE Annual Meeting, I check the box to receive emails from exhibitors. As a writer/marketer, I like seeing how vendors in my community use email marketing. For example, a meeting planner has no interest in a learning management system.

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How to Budget for Upgrading Your Association Management Software

MemberClicks

Beginning as on-site databases, association management software has now evolved to being predominantly cloud-based. Your basic AMS includes: Member database Email Marketing Event management Financial Management Data Analytics and Reporting 2. Comprehensive member data management. Learn more here.