Association Briefings

DECEMBER 19, 2020

The smart use of data can have a profound impact on all sectors of an association - membership, marketing, communications, meetings, education, and advocacy. Creating these member experiences is one of the most complex challenges an association’s marketing team faces today. But what about zero-party data? Yeah, we get it.

Marketing 52

Marketing eBook millennials Cost 52

Membersuite

JULY 16, 2021

Reports provide the information you and your colleagues need to better understand your members, customers, and prospects. They help you make the best decisions about strategy, programs, events, content, benefits, marketing, and more. You can also collect data via brief polls and surveys, member portal forms, and after renewal.

Report 175

Report How To Committee System 175

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

St. Louis 341

St. Louis Technology Strategy Conference 341

GrowthZone

JUNE 21, 2021

Marketing automation. Member app. Self-serve, password-protected member portal. Custom member portal. Member prospector. Board member reporting. Email and text communications. Survey automation. Email marketing. FEATURES: Marketing. Member communication. E-marketing.

System 148

System Software Directory Membership Management 148

Reid All About it

AUGUST 6, 2021

Chapter benchmarking survey. Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. This time, they’re running two surveys— one for association CEOs and one for membership/component (chapter) relations professionals (CRPs). Wed 8/11 at 3 p.m.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Higher Logic

JANUARY 31, 2019

Effectively reaching out to younger members can lead to big win$ in terms of improving membership retention (if you can attract them first, that is). In its 2018 Membership Marketing Benchmark Report, Marketing General reveals that: 27% of individual member organizations have trouble attracting and/or maintaining younger members.

Communications 184

Communications millennials Tips Software 184

Higher Logic

DECEMBER 19, 2019

Liz Palm | Marketing Director, Protech Associates. If you’re automating your email marketing communications, you’re using AI. By building it into our tools, like marketing automation , for example. Download the 4-step guide on creating and leveraging personas: Persona Development for Association Marketers resource.

Tips 156

Tips Tools System Technology 156

Reid All About it

MARCH 4, 2022

Meanwhile tech giants are consolidating the industry by fully integrating software solutions to add seamless email marketing, accounting and post-COVID phygital conferencing, while the Cloud, in its second decade, is helping databases to connect anything to anything more securely at less cost. . – Top Trends in Content Marketing 2022.

Class 195

Class Certificate Content Committee 195

MemberClicks

SEPTEMBER 27, 2023

Event promotion with social media ads A recent Personify survey revealed that 41% of event professionals cite that social media advertising is the most effective method of event promotion , with email marketing campaigns following at 35%. Optimize your emails Remember, email is still a top promotional channel.

Tools 52

Tools Tips How To Software 52

GrowthZone

NOVEMBER 23, 2020

Marketing automation. Member app. Self-serve, password-protected member portal. They offer two systems: Atlas, which is suited for member management of chambers and trade associations, and Oasis, which is suited for professional associations. Email marketing. Email marketing. Member community.

Membership Management 78

Membership Management Software Directory System 78

Reid All About it

JULY 9, 2021

The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address: Subscribe. Host: American Marketing Association.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

MemberClicks

FEBRUARY 2, 2024

According to the Association Engagement Index , out of 12,700 association members surveyed around the world, only 21% indicated that the organizations were “excellent” in providing benefits and services that met their individual needs. Event marketing. Email marketing.

Membership Management 52

Membership Management Software Directory Revenue 52

Reid All About it

OCTOBER 5, 2018

In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. Presenter: Jason Askey, Product Marketing Manager at Cvent. Surveys Suck: How to Add Member Feedback Automation to Your AMS.

DC 170

DC Washington Tools Certificate 170

Fonteva

MARCH 19, 2020

Data can improve your member communication strategies in a variety of ways. First and foremost, personalization is a powerful tool to boost member value by improving the member experience. Something as simple as addressing email and direct mail communications to the member by name is a great start.

Tips 52

Tips Recruiting Recruitment Tampa 52

MemberClicks

MAY 17, 2022

An AMS, or association management system , might just be the tool you need to maximize your use of technology to save your staff members time and provide more value for your members. In this guide, we’ll review everything you need to know about association management systems, from top benefits to the best solution on the market.

System 52

System Association Management Directory Software 52

Reid All About it

OCTOBER 21, 2022

Survey invite. iMIS by ASI invites you to participate in their annual Membership Performance Benchmark Survey to help uncover upcoming trends in technology and digital transformation; membership acquisition, engagement and retention; and association goals and challenges. More info/register. Host: ASAE. Tue 10/25 from 10 a.m.

Revenue 44

Revenue Email Marketing Education Review 44

MemberClicks

JULY 31, 2023

According to the Association Engagement Index , out of 12,700 association members surveyed around the world, only 21% indicated that the organizations were “excellent” in providing benefits and services that met their individual needs. Event marketing. Email marketing.

Membership Management 52

Membership Management Software Directory Revenue 52

Association Adviser

OCTOBER 13, 2016

Customizing for member segments continues to be a top communication challenge (more than doubling in response, from 23 percent to 55 percent, during the past five years), and only 28 percent of associations think they are using member data wisely enough to deliver a customized member experience. Survey highlights.

Communications 60

Communications Revenue Social Media Survey 60

Disciple Media

OCTOBER 24, 2023

Examine member behaviors and preferences to refine the user experience continually. Use surveys, polls, and Q&A sessions to ensure your community adapts to evolving needs. If you’re catering to marketers, perhaps an evolving toolkit of the latest marketing strategies.

Strategy 36

Strategy Tips How To Price 36

Reid All About it

SEPTEMBER 30, 2022

Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. Member/customer engagement. Using the Magic of Modern eCommerce to Boost Member Engagement and Diversify Revenue.

Blended Learning 41

Blended Learning Software Education Marketing 41

MemberClicks

MAY 13, 2022

This means your member database, website, dues renewals, marketing, event management, learning management system, and other management processes are all hosted within one platform. Considering the wide range of tech solutions available on the market today, your software search might initially feel overwhelming. Email Marketing.

Software 52

Software Association Management Price System 52

Reid All About it

FEBRUARY 25, 2022

WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. MemberSuite looked at five essential member and market needs and came up with a slew of revenue-generating solutions , many of which are probably valuable for your members and market too.

Revenue 40

Revenue Analysis Strategy Technology 40