Higher Logic

AUGUST 2, 2018

Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. Well, first, you probably have an account with the company, so that’s how they have your email address.

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Marketing Software Member Experience Email Marketing 184

Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing 159

Marketing Email Marketing Software Social Media 159

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

Higher Logic

SEPTEMBER 27, 2018

Unfortunately, you’ve yet to begin testing, and this quality assurance step of the production process is imperative to ensure content accuracy and display functionality. On top of that, you and various projects managers from different departments who are involved in the approval process are all inundated with other impending deadlines.

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Process Tips Review Project 120

Associations Now

FEBRUARY 16, 2016

The new scripting language MJML , which was released earlier this month by the email firm MailJet, attempts to simplify the process of coding an email, allowing designers to focus less on tweaks and more on design. Now I’d like to take a little time to look at the flip side of the email marketing story.

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YourMembership

MAY 2, 2017

How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns. Veterinary Hospital Managers Association (VHMA) provides veterinary management professionals ongoing education, certifications, and networking opportunities.

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Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 256

Survey Project Strategy Education 256

Forj

MARCH 8, 2017

I know you’ve heard it, “Video is the next big thing” and “Video converts”… Marketers hear this all day long, and it’s true. The problem with video as a marketing tool is that it puts us on the spot and makes us vulnerable. Simplest Process for Quick and Easy Videos.

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Video Process Certificate Course 70

Higher Logic

JUNE 21, 2018

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. First and Foremost: Marketing Automation Is Here to Stay.

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Report Marketing Survey Resources 149

Fonteva

MARCH 22, 2023

A good marketing strategy is key to getting the word out about all of the great resources and benefits available to members of your association. In this post, we’ll walk you through four best practices for using your website to bolster a larger multi-channel marketing strategy. And the star of your strategy? It can (and should!)

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Strategy Marketing Social Media Directory 52

Higher Logic

DECEMBER 5, 2019

If you want your marketing emails to earn a home in the right inbox, you’ll need more than brilliantly crafted content and personalization working for you. Those factors have the potential to pay off when your email hits the inbox and is opened, but what if it doesn’t make it that far? and tinyurl.com) are typically blacklisted.

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Email Marketing Tips Marketing Content 156

Associations Now

JANUARY 31, 2024

According to Dean Canellos, manager of deliverable operations at Higher Logic, Yahoo and Gmail have taken what have long been considered best practices for email marketing and have made them requirements. And it’s not a bad time to look at your list acquisition process and ensure you’re emailing people who want your mail,” he said.

Email Marketing 111

Email Marketing Report Review Marketing 111

Nimble AMS

MARCH 30, 2023

Organizations that choose a CRM invest for the following functionalities: Lead management Contact management Reports and analytics Process automation Artificial intelligence What is association management software ( AMS ) ? Utilize process automation to reduce the burden of manual tasks and save staff time and effort.

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Software Member Experience Technology Certificate 138

Achieve

FEBRUARY 2, 2015

If you’ve ever been in the position of researching and purchasing a new email platform, you understand how overwhelming the process can be. When I say “email platform,” I mean the software that you use to send emails to your database of clients, donors, volunteers and others, such as Constant Contact, MailChimp, Emma, etc.)

Email Marketing 52

Email Marketing Marketing Software Content 52

Fonteva

NOVEMBER 10, 2021

So to help you out, we’ve made this concise guide on how to market and drive attendance for your virtual events. So why bother with virtual event marketing? Well, 93% of event marketers believe events lead to valuable one-on-one customer engagement. So the big question is, how to create a killer content marketing strategy ?

Marketing 52

Marketing How To Discount Content 52

Higher Logic

DECEMBER 5, 2017

Going far beyond email and electronic communication, this new law covers all aspects of data privacy and has been hailed as the most important such regulation in 20 years. Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. First, a little history. Right to be Forgotten.

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Email Marketing Guidelines Marketing Resources 196

NXUnite

OCTOBER 19, 2023

Once your partner program’s experts walk you through a simple onboarding process, your fundraiser will basically run itself. Let’s walk through the process in more detail. First, you can hone your marketing strategy over time to prioritize the channels that drive the most conversions. It provides unrestricted funding.

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Revenue Email Marketing Social Media Marketing 130

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. 1 CAE credit.

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Chicago Newsletter Mooc Education 200

Reid All About it

JULY 1, 2015

Every year, when I register for the ASAE Annual Meeting, I check the box to receive emails from exhibitors. As a writer/marketer, I like seeing how vendors in my community use email marketing. Nobody cares except people in the later stages of the selection process. Instead, use this opportunity to be helpful.

Email Marketing 150

Email Marketing Learning Management System Content Tips 150

Higher Logic

MAY 8, 2019

Giving your members the opportunity to select the kind of information they want to receive from your association will mean more opens for your emails. Resource: Email Marketing vs. Marketing Automation [Explained]. The same is true of email marketing communications. Association Email Strategy Takeaway.

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Tips Email Marketing Newsletter Communications 166

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Host: ASAE Marketing Professionals Community. More info/register.

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Association Briefings

FEBRUARY 10, 2021

Data-driven email marketing is not only about using the data an association already has about its members, but also about the data it can collect through member interactions and engagements, ultimately predicting future behaviors. In fact, , 81% of marketers say that implementing a data-driven email strategy can be complicated.

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Higher Logic

FEBRUARY 4, 2020

Your systems should be working together for you, not against you, in an effort to streamline communications and processes across departments. You could automatically move those people into your marketing automation platform and target them with a customized series of emails gauging their interest in the program.

Communications 287

Communications Tips Content Tools 287

Associations Now

JULY 11, 2017

Sending marketing emails to the Great White North now demands you ask users to opt in. Earlier this month, new rules regulating email communications took effect in Canada, forcing American associations that have members and customers there to adjust their marketing strategy and take a close look at their email lists.

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Marketing Email Marketing Class System 72

Reid All About it

MAY 19, 2023

Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. .* – Do This, Not That! More info/register. Fri 5/19 at 4 p.m.

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Strategy Content Leadership Email Marketing 195

Nimble AMS

SEPTEMBER 20, 2021

But it’s really all about using digital technologies to create or modify business processes and customer experiences to meet changing business and market requirements. “Digital transformation” is a bit of a trendy term these days. Sound familiar? You can have the Nimble AMS team build integrations for you.

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How To Email Marketing Software System 107

Associations Now

FEBRUARY 9, 2024

tech executive Soren Kaplan points out that digital transformation is in many ways no different than any other change process, something associations have been used to since the pandemic. Sounds nice—and flattering from a tech company plainly sensing a market opportunity. Writing at Inc.

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Strategy How To Survey Email Marketing 45

Associations Now

JANUARY 29, 2016

A new study by Bizzabo reveals how meeting planners market their events, use technology in their meetings, and measure event success—as well as their biggest pain points. Event Marketing. The most popular way to promote events: email marketing, according to 85 percent of respondents. Event Technology.

Process 40

Process Survey Social Media Event Planning 40

Association Success

OCTOBER 8, 2020

From new technologies to social movements, associations face the monumental challenge of improving their processes to keep pace with the times. . Although change is constant, continuous process improvement is no small feat. These processes are important, and part of why many associations have existed for more than a century. .

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How To Proposal Analysis Email Marketing 148

WBT Systems

DECEMBER 5, 2017

Over the last few years, inbound marketing has become a key component of association marketing strategy. With inbound marketing, associations leverage content and online behavior tracking to develop and deepen relationships with prospective members and customers. AMS with souped-up CRM functionality.

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LMS System Survey Email Marketing 150

Aptify

DECEMBER 6, 2017

One of the most important players in your association marketing plan doesn’t have a place in the org chart, doesn’t have an office, and doesn’t even get vacation time. You take this player for granted as long as they assist your marketing efforts. Does it support your association marketing plan in a 21st century way?

Marketing 56

Marketing Software Content Process 56

MemberClicks

OCTOBER 20, 2023

Your basic AMS includes: Member database Email Marketing Event management Financial Management Data Analytics and Reporting 2. Your AMS is responsible for supporting a lot of the integral day-to-day processes that keep your association running and successful. Customizable email marketing. Learn more here.

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Software Association Management How To Email Marketing 52

YourMembership

AUGUST 6, 2015

And to get things hopping in Detroit, we are announcing a new strategic partnership with Informz , a leading provider of email marketing and marketing automation for the association market.

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Detroit Nashville Learning Management System Email Marketing 150

Disciple Media

MAY 24, 2023

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. In the guide below we’ll cover all aspects of creating an email list that will become an integral part of your growth strategy. Will you use email to augment digital ads?

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EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

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How To Discount Social Media Software 130

Reid All About it

FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. Let’s talk about how you’re applying what you learned last year to market your virtual meetings this year and increase engagement. Hosts: ASAE Communications Professionals Advisory Council, Membership Marketing Advisory Council and Meetings & Events Advisory Council.

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Revenue North Carolina Industry Technology 370

Association Briefings

DECEMBER 19, 2020

The smart use of data can have a profound impact on all sectors of an association - membership, marketing, communications, meetings, education, and advocacy. Creating these member experiences is one of the most complex challenges an association’s marketing team faces today. Member data is the most valuable asset of any association.

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