Association Briefings

AUGUST 23, 2021

Like most successful businesses, smart associations must look to diversify their revenue streams. That’s where non-dues revenue comes into play. Let’s take a look at a few marcomm-focused non-dues revenue opportunities for associations of all sizes. That’s where non-dues revenue comes into play. What’s the No.

Revenue 52

Revenue Social Media Newsletter Email Marketing 52

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

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Marketing Video Resources Content 149

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JUNE 30, 2023

The weekly list of free educational events and resources for the association community… Gen Z membership. Non-dues revenue partners. Bruce Rosenthal, Consultant at Bruce Rosenthal Associates Patrick Sampson, CEO at Cogeo Colleen Carroll (moderator), Content Publishing Coordinator at Nexus Marketing Agency Thu 7/6 at 12 p.m. –

Chicago 205

Chicago Newsletter Revenue Education 205

Higher Logic

MAY 13, 2020

You can maximize their membership value by providing members with the connections and resources they care about the most, year-round. With tools like online community and marketing automation , you recreate the best parts of your association online. Non-Dues Revenue. The best way to do this? Member Retention. Member Win-Back.

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Tools Communications Email Marketing Recruiting 296

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

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JANUARY 26, 2024

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. More info/register. More info/register. 1 CAE credit.

Survey 256

Survey Project Strategy Education 256

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MAY 21, 2021

The weekly list of free educational events and resources for the association community…. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid.

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San Jose Email Marketing Tools millennials 369

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MAY 12, 2023

The weekly list of free educational events and resources for the association community… Non Dues-a-Palooza (NDP). The corporate market is a growing profit center for them—and could be for your association too. It’s not until early September, but put NDP on your radar. Learning business. Membership tiers. Newsletters. to 2:45 p.m.

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Chicago Newsletter Mooc Education 200

Higher Logic

DECEMBER 5, 2017

Going far beyond email and electronic communication, this new law covers all aspects of data privacy and has been hailed as the most important such regulation in 20 years. Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. First, a little history.

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Email Marketing Guidelines Marketing Resources 196

Higher Logic

JUNE 4, 2019

Because learners often assume the resources will always be there for them, so there’s no rush to engage. While it’s important to generate non-dues revenue , that doesn’t mean you have to charge for every single piece of content you’re putting out there. Resource: 6 Key Features of the Best Learning Management Systems.

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Learning Management System Content Course Discount 214

MemberClicks

OCTOBER 20, 2023

Your basic AMS includes: Member database Email Marketing Event management Financial Management Data Analytics and Reporting 2. Size of organization or annual revenue The size of your association and database plus the number and complexity of your features all affect your AMS price.

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Software Association Management How To Email Marketing 52

Reid All About it

JULY 16, 2021

The weekly list of free educational events and resources for the association community…. Online education revenue. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. How Unifying Your Data Expands Reach, Revenue, & Impact. More info/register. Host: MemberWise. Tue 7/20 at 11 a.m.

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Revenue Video Strategy Industry 195

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. Step 7: Market, market, market!

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How To Discount Social Media Software 130

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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Social Media Tools Member Engagement Revenue 254

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MAY 19, 2023

The weekly list of free educational events and resources for the association community… Reflection. “I Non-dues revenue partners. Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. I expect to pass through life but once. William Penn Chapter events.

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Strategy Content Leadership Email Marketing 195

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FEBRUARY 12, 2021

The weekly list of free educational events and resources for the association community…. Presenters: Harneet Singh, Director of Marketing, Preseem. While this isn’t CAE credit eligible, we guarantee you’ll walk away with new resources, tools, ideas and peers in the CRVM space. Email Marketing Workshop.

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Revenue North Carolina Industry Technology 370

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JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association.

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Email Marketing North Carolina New Jersey DC 150

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JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

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JULY 7, 2023

The weekly list of free educational events and resources for the association community… A month from now, many of us will be at ASAE Annual in Atlanta. Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact.

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Tools Education Newsletter Chicago 195

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AUGUST 6, 2021

The weekly list of free educational events and resources for the association community…. Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. The data may support a business case for additional resources for chapter programs. Member advisory groups.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

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APRIL 30, 2021

The weekly list of free educational events and resources for the association community…. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Presenter: evolutionary psychology and marketing expert Tim Ash. Host: Marketing General Inc. Association performance and priorities. every Monday.

Education 354

Education Technology Strategy Revenue 354

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MARCH 4, 2022

The weekly list of free educational events and resources for the association community…. Top Trends in Content Marketing 2022. Hear about the biggest findings from Semrush’s latest State of Content Marketing 2022 Global Report and the key trends for 2022. Host: Content Marketing Institute. More info/register.

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Class Certificate Content Committee 195

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NOVEMBER 20, 2020

The weekly list of free educational events and resources for the association community… 86 “normal,” please. Maximizing Revenue through Smart Pricing Strategies. Brian Reardon, Vice President of Communications and Marketing, The Catholic Health Association of the United States. The ‘normal’ we know is history.

Certificate 370

Certificate System Dallas Price 370

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APRIL 23, 2021

The weekly list of free educational events and resources for the association community…. Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started. Event Revenue and Sponsorship ROI. Member communications. CAE credit.

Revenue 370

Revenue Strategy Content Education 370

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MAY 14, 2021

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. During the last one, they introduced their event safety playbook full of tips and resources. Event safety.

St. Louis 341

St. Louis Technology Strategy Conference 341

Higher Logic

FEBRUARY 4, 2020

Mobile-friendly access : Mobile-friendly access to educational resources and membership benefits is important to younger members, who will want 24/7 access to your learning programs from whichever device they choose. Resource: Integrate for Success: 3 Sweet Results of AMS Integrations. #4. Once again, it dials back to data.

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Communications Tips Content Tools 287

Higher Logic

OCTOBER 25, 2018

However, we’ve seen far too many associations waste valuable time and resources on a switch, only to run into similar dissatisfaction with their new database down the road. Check out the resource below for where to start, and keep reading for more details on each tool: 3 Questions to Ask Yourself Before Purchasing New Association Technology.

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Tools Member Experience Software Marketing 176

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MAY 3, 2019

The weekly list of free educational events and resources for the association community… View from our campsite in the Superstition Mountains Wilderness east of Phoenix. As a result, healthcare associations need to invest more time and resources into building trust with their members and the general public. 1 CAE credit.

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Tucson Phoenix Products Tools 262

Association Briefings

MARCH 30, 2021

These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities. Digital elitists have tried to “kill” email since 2009. reaching 277.7 of the U.S. population.

Communications 52

Communications Phoenix Email Marketing Newsletter 52

Association Success

OCTOBER 28, 2020

This can be especially troublesome when you want to share exciting and resourceful information about your company and products. Way back when, before the CAN-SPAM Act of 2003 , we were able to send out emails with the voracity of water coming out of a firehose. Don’t forget to personalize your email. Invalid emails.

California 78

California Newsletter Software Revenue 78

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JANUARY 7, 2022

The weekly list of free educational events and resources for the association community…. Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. Invest in you. Reflection questions. Quick hits. More info/register.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

GrowthZone

MARCH 13, 2021

This article will help you compare and evaluate the best association management software currently on the market. . Generate revenue. Support: Full support, including phone, chat, email, support wiki, webinar, and on-demand video. Upgrades: Website Builder, Marketing Automation, Sales Funnel, and Continuing Education modules.

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Software Association Management Price Membership Management 148

Disciple Media

FEBRUARY 6, 2024

Whether you are a coach, creator or business, starting a membership site can transform how you engage with your audience and create a recurring revenue stream. The key benefits we repeatedly hear reported are: Stable, recurring revenue: Predictable income streams provide financial stability and facilitate long-term planning.

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How To Price Analysis Content 36

Reid All About it

MAY 29, 2020

The weekly list of free educational events and resources for the association community… Reboarding members. Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Guest: Alex Plaxen, Nifty Method Marketing & Events.

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San Diego Strategy North Carolina Conference 259

EventMobi: Association Events

JUNE 21, 2023

Conferences offer an opportunity for an entire member base to get together, experience the best of what an association can offer, and give the organization a chance to drive non-dues revenue. Fundraising events are an invaluable opportunity to drive revenue and build community, whether they’re online or in person.

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Software Price Review Event Planning 130

Aptify

MARCH 30, 2023

Of course, there will be an upfront investment of time, money, and resources in moving to a new system. Are you juggling multiple systems, such as marketing, event management, and accounting? How much potential revenue is your organization missing out on because you don’t have the visibility into data needed to find new opportunities?

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Software How To Membership Management System 72

Reid All About it

JULY 8, 2016

. – Focus On: Referral Marketing. Referrals are the most coveted type of lead for any business—an indication of trust and satisfaction and a faster path to revenue. Demand Metric recently conducted a study to learn about the current state of referral marketing. More info/register. Host: HighRoad Solution. Tue 7/12 at 12 p.m.

DC 150

DC Certificate Washington Content 150