Using Your Data to Optimize Event Revenue
Association Analytics
JANUARY 17, 2024
For many associations, their #1 revenue driver and member benefit is their annual conference. With events being such an important part of the member experien.
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Association Analytics
JANUARY 17, 2024
For many associations, their #1 revenue driver and member benefit is their annual conference. With events being such an important part of the member experien.
Association Analytics
SEPTEMBER 8, 2022
These may have not been a big revenue generator for you, but they provided a much needed connection for your members and delivered value to them. Like others, revenue is most likely top of mind for your association. We are going to share three ways to generate new revenue using your data. No two members are alike. Get Started!
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Higher Logic
MAY 20, 2020
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue.
Association Analytics
JANUARY 17, 2024
Learn how to use your data to find non-dues revenue opportunities like new audiences, selling more products to current members and creating new products.
Association Analytics
JANUARY 9, 2023
The post How Smart Associations are Maintaining Relevance & Revenue in Today’s Economy – 1/18/23 appeared first on Association Analytics.
Association Success
OCTOBER 15, 2020
According to a November 2016 report , revenues from membership dues were down to 45% of total revenue for trade associations and a meager 30% for professional associations. Advances in technology have opened new doors of opportunity to drive non-dues revenue. This combines publicity for your association with non-dues revenue.
EventMobi: Association Events
MAY 1, 2024
But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Events play a key role in engaging your members, generating revenue, and achieving organizational goals. Events offer a valuable opportunity to drive non-dues revenue for your association. Get the Guide 1.
Higher Logic
OCTOBER 17, 2019
You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Resource: Higher Logic + AACSB Case Study. Is your association leveraging technology to its fullest potential?
Membersuite
FEBRUARY 17, 2022
The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.
YourMembership
JANUARY 6, 2020
Your brand is what sets you apart from your competitors, but are you leveraging all your resources to drive career center traffic? And as leaders, you are responsible for meeting these expectations while increasing revenue for your organization, and at YM Careers we.
Association Analytics
JANUARY 9, 2023
The post How Smart Associations are Maintaining Relevance & Revenue in Today’s Economy appeared first on Association Analytics.
Association Analytics
JANUARY 9, 2023
The post How Smart Associations are Maintaining Relevance & Revenue in Today’s Economy appeared first on Association Analytics.
Associations Now
NOVEMBER 30, 2023
Nondues revenue can be crucial for an association’s financial stability. Without nondues revenue, associations could face difficult decisions. This realization could be why nondues revenue topped the list of associations’ biggest concerns for the first time in Naylor’s 2023 Association Benchmarking Report.
Freestone
MARCH 4, 2024
It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?
Higher Logic
MARCH 19, 2019
By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue. You ready for those four tips?
Higher Logic
APRIL 2, 2019
However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. Increase revenue.
Reid All About it
APRIL 26, 2024
The weekly list of free educational events and resources for the association community… Association boards. The outlook for associations, as described in Marketing General Inc.’s They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives.
Reid All About it
APRIL 19, 2024
The weekly list of free educational events and resources for the association community… Chapter relations gathering. In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy.
Association Analytics
JANUARY 17, 2024
Learn how to use your data to find new event audiences, segment members for more personalized outreach and show sponsors the value of their participation.
Reid All About it
APRIL 12, 2024
The weekly list of free educational events and resources for the association community… I would love to live Like a river flows, Carried by the surprise Of its own unfolding. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment.
Reid All About it
APRIL 5, 2024
The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Seems like a good place to start. Lessons from the podcast world. Blue ocean strategy.
Reid All About it
OCTOBER 6, 2023
The weekly list of free educational events and resources for the association community… Industry careers website. Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways.
.orgSource
FEBRUARY 12, 2024
Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.
Freestone
FEBRUARY 21, 2024
If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. Want to learn more about marketing plans?
Protech
OCTOBER 13, 2020
We’ve seen reductions in revenue from all sources, including giving, grants, services, and events. To ensure financial resilience, associations are taking quick, decisive and creative actions to expand outside their traditional revenue streams. You can use pillars for: Co-marketing content and virtual events with partners.
Reid All About it
JANUARY 5, 2024
The weekly list of free educational events and resources for the association community… Reflection time. A post with curated resources is right up my alley, so I’m happy to highlight this one from Amith Nagarajan at Sidecar. He shares five resources for getting up to speed and staying informed about AI. Non-dues revenue.
GrowthZone
FEBRUARY 12, 2019
Fact: 50% of association revenue is generated from non-dues sources. Check out these 3 things you can do today to increase non-dues revenue using technology you probably already have: JOB POSTING SERVICES. When employers pay to boost job opportunities directly to your job board, revenue will follow. Click To Tweet.
WBT Systems
FEBRUARY 27, 2018
But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.
WBT Systems
JULY 31, 2018
According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Create an online career center that features professional development programs and other career resources for young professionals. The state of millennial membership.
Membersuite
APRIL 13, 2023
With content marketing, you can achieve these two goals simultaneously. Why Content Marketing Content marketing allows you to reach and develop relationships with a new audience of prospective members and customers while deepening relationships with your existing audience of members and customers.
Reid All About it
JANUARY 19, 2024
The weekly list of free educational events and resources for the association community… Association AI survey. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about.
WBT Systems
JULY 11, 2017
When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Develop a content marketing funnel.
Association Success
SEPTEMBER 19, 2019
Determining the best ways to effectively communicate with members, drive engagement and grow non-dues revenue is a constant focus for associations. . Look at the impact of your communication channels through readership analysis, operational cost and revenue generation to determine which are successful. Look at what’s trending.
Reid All About it
MARCH 24, 2023
The weekly list of free educational events and resources for the association community… I’m going away for eight days on a hiking vacation in southern Utah, so I’m not publishing Association Brain Food the next two Fridays, March 31 and April 7. They explain how to use AMS data for planning and marketing events. Non-dues revenue.
NXUnite
MARCH 25, 2024
A foundational tool for keeping organized finances is the nonprofit chart of accounts (COA), which is a resource that records your organization’s financial activity. Revenue , which consists of any funding your organization receives through its various income sources. Liabilities , which include everything your nonprofit owes.
Reid All About it
SEPTEMBER 15, 2023
The weekly list of free educational events and resources for the association community… Must-read newsletters. If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance.
Reid All About it
JUNE 30, 2023
The weekly list of free educational events and resources for the association community… Gen Z membership. Non-dues revenue partners. Bruce Rosenthal, Consultant at Bruce Rosenthal Associates Patrick Sampson, CEO at Cogeo Colleen Carroll (moderator), Content Publishing Coordinator at Nexus Marketing Agency Thu 7/6 at 12 p.m. –
Association Adviser
APRIL 9, 2020
Members are looking to their associations to be the ultimate resource […]. The post Draw from New Buckets to Fill Your Non-Dues Revenue Needs appeared first on Association Adviser. Associations are the guiding light for their members and industry professionals through this time of disruption and unknowns.
Reid All About it
OCTOBER 20, 2023
The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Market perception. AMS experts will be showcasing platforms and sharing their knowledge with the association market.
Higher Logic
OCTOBER 25, 2017
Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Non-dues, or non-subscription, revenue. percent of their revenue from membership dues.
Association Analytics
AUGUST 26, 2021
The post AANA Uses Data-Driven Insights to Increase Non-Dues Revenue and Create World-Class Member Experiences appeared first on Association Analytics.
Association Analytics
AUGUST 26, 2021
The post AANA Uses Data-Driven Insights to Increase Non-Dues Revenue and Create World-Class Member Experiences appeared first on Association Analytics.
Ewald Consulting
JANUARY 11, 2022
Here’s why you need to keep up with those changes… Traditionally, many associations rely on revenue from at least one major conference or event each year. According to new research from LinkedIn , of 1,800 marketers across 13 countries, 85 percent held virtual events last year. And maybe that cut it in 2019, but post-pandemic?
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