WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.

millennials 150

millennials Resources North Carolina Certificate 150

Membersuite

APRIL 13, 2023

Recruiting and retaining members at the same time is a lot of work and usually requires different tactics—but not always. With content marketing, you can achieve these two goals simultaneously. Content marketing is a time-saver too. If they’re sponsored, your association can earn revenue too.

Content 93

Content Marketing Social Media Video 93

Higher Logic

AUGUST 9, 2018

SNMMI is a dedicated society that proudly represents 17,000 nuclear and molecular imaging professionals worldwide, working to facilitate the knowledge, tools, and resources necessary to strengthen and advance their meaningful careers in the field. We immediately got a return on our investment with the revenue from returning lapsed members.”.

Case Study 120

Case Study Recruiting Recruitment Revenue 120

Reid All About it

OCTOBER 6, 2023

The weekly list of free educational events and resources for the association community… Industry careers website. Another take on the young professional recruitment challenge comes from James Young of Product Community. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.”

Revenue 256

Revenue Certificate Tools Innovation 256

Reid All About it

APRIL 12, 2024

The weekly list of free educational events and resources for the association community… I would love to live Like a river flows, Carried by the surprise Of its own unfolding. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment.

Revenue 256

Revenue Strategy Price Newsletter 256

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

SEPTEMBER 29, 2023

The weekly list of free educational events and resources for the association community… Request re career section on association website. They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation.

Revenue 272

Revenue Innovation Education Tools 272

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Market perception. AMS experts will be showcasing platforms and sharing their knowledge with the association market.

Maryland 272

Maryland LMS Revenue Strategy 272

Reid All About it

JANUARY 19, 2024

The weekly list of free educational events and resources for the association community… Association AI survey. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about.

Revenue 256

Revenue Strategy Member Engagement United States 256

MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Why is Video Marketing So Effective for Associations? Currently, 137.4K

Video 52

Video Marketing Recruiting Recruitment 52

Reid All About it

OCTOBER 27, 2023

The weekly list of free educational events and resources for the association community… Membership benchmarks. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. Value proposition.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Reid All About it

JANUARY 12, 2024

The weekly list of free educational events and resources for the association community… Free education. For this reason and many others, mentoring is rapidly becoming recognized as a highly effective worldwide human resource development process. More info/register (ASAE Marketing Professionals Community). 1 CAE credit.

LMS 266

LMS Member Engagement Education Revenue 266

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance.

LMS 256

LMS Revenue Arlington Education 256

Association Analytics

MARCH 13, 2024

All of this information can help inform your association on how to move the needle towards increasing member participation and revenue. Marketing – This person targets specific audiences with messaging about opportunities or activities that aim to increase member participation, and subsequently, scores. Set a member engagement goal.

Review 169

Review Member Engagement Process Examples 169

Higher Logic

MAY 13, 2020

Maybe you’re struggling with: Retaining and recruiting more members. You can maximize their membership value by providing members with the connections and resources they care about the most, year-round. With tools like online community and marketing automation , you recreate the best parts of your association online.

Tools 296

Tools Communications Email Marketing Recruiting 296

GrowthZone

JANUARY 17, 2023

The survey polls chamber professionals on membership practices including retention and recruiting; innovation and initiatives; revenue; and more. The survey results show promise for consistent growth in this industry moving forward,” said John Cook, GrowthZone Senior Vice President of Marketing. 230 john.cook@growthzone.com.

Survey 78

Survey Industry Revenue America 78

Reid All About it

NOVEMBER 3, 2023

The weekly list of free educational events and resources for the association community… Looking for additional work. I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing.

Tools 272

Tools Strategy Revenue Technology 272

Reid All About it

APRIL 28, 2023

The weekly list of free educational events and resources for the association community… Credentialing programs. WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Member recruitment. Frankly, we’re smarter about it now.

DC 205

DC Recruiting Recruitment Washington 205

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. Step 7: Market, market, market!

How To 130

How To Discount Social Media Software 130

Reid All About it

MARCH 25, 2022

The weekly list of free educational events and resources for the association community…. Brain Food resources. Professional development market potential. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Tim Prestianni, senior digital marketing manager, Unleashed Technologies. Host: EventMobi.

Revenue 195

Revenue Content Virginia Technology 195

NXUnite

NOVEMBER 14, 2023

If you have a devoted volunteer base but haven’t heard of volunteer grants, you’re missing out on easy revenue! Tapping into this resource is pretty simple when you know the basics. Volunteer grants allow you to generate more revenue from supporters without having to solicit them for gifts. Recruit and retain more volunteers.

Guidelines 130

Guidelines FAQ Recruiting Recruitment 130

Reid All About it

FEBRUARY 16, 2024

The weekly list of free educational events and resources for the association community… Competition-beating strategies. by Daniel Zagales, Datanami More workers want to change jobs, but the market is getting tougher. | Marketing Technology Demo Day Tasked with finding the right marketing technology systems for your organization?

Case Study 266

Case Study Newsletter Strategy Revenue 266

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

AUGUST 4, 2023

The weekly list of free educational events and resources for the association community… “One of the most tragic things I know about human nature is that all of us tend to put off living. Dale Carnegie Non-dues revenue. Seriously consider attending if non-dues revenue is a concern for your association. Non-dues revenue partners.

Atlanta 195

Atlanta Price Revenue Denver 195

Reid All About it

SEPTEMBER 1, 2023

The weekly list of free educational events and resources for the association community… Because I’m away most of next week at the Non-Dues-A-Palooza conference, Association Brain Food isn’t publishing next Friday, September 8. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

MARCH 11, 2022

The weekly list of free educational events and resources for the association community…. Past surveys revealed predictive variables that helped advocacy professionals wisely invest their time and resources in strategies and tactics that lead to legislator influence. Your marketing team constantly talks about the buyer’s journey.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Protech

JUNE 11, 2020

In our recent webinar with Web Scribble ’s Marketing Director Dawn DiLorenzo, she shared a jaw-dropping fact: Indeed’s data has revealed a 35% drop in its 7-day average of job postings year-over-year. It can also serve as the central hub for members to interact, share content and manage industry resources. .

Revenue 83

Revenue Tips Social Media Communications 83

Reid All About it

NOVEMBER 13, 2020

The weekly list of free educational events and resources for the association community… Looking forward. This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. Leslie Hortum, head of the Washington, DC office of recruitment firm Spencer Stuart.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Reid All About it

DECEMBER 1, 2023

The weekly list of free educational events and resources for the association community… Grassroots advocacy. Member recruitment. To attract young members , you must recruit in ways that make sense to them. TopClass LMS explains how education programs can help your association’s grassroots advocacy efforts. 1 CAE credit.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

NOVEMBER 29, 2019

The weekly list of free educational events and resources for the association community… Will I see you at ASAE TEC next week? When you recruit members, you’re inviting them to your organization’s “party.” Demystifying Event Marketing. Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent.

West Virginia 360

West Virginia Washington DC Revenue 360

Reid All About it

JULY 21, 2023

The weekly list of free educational events and resources for the association community… Association Brain Food is taking off next Friday, July 28 because I’m away all week at my state SAE conference and a family beach vacation. Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. –

Atlanta 195

Atlanta millennials Price Technology 195

EventMobi: Association Events

SEPTEMBER 21, 2023

Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. Acquiring new members comes with upfront costs, especially those tied to marketing. Implementing even the most basic member retention strategies will not only save you money, it’ll help you increase revenue over time!

Strategy 130

Strategy Software Social Media Discount 130

MemberClicks

MAY 10, 2024

From encouraging membership to driving enormous revenue growth, Job Board is not only an invaluable resource for members, but also a hidden weapon associations can wield to drive non-dues revenue, expand reach and add value. To maximize revenue, WID offers these businesses bundles of job listings for a reduced rate.

Idaho 52

Idaho Strategy Boston Price 52

Reid All About it

SEPTEMBER 11, 2020

The weekly list of free educational events and resources for the association community… Virtual conference pricing. Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. Virtual conference FOMO. Board diversity.

LMS 329

LMS Montana Revenue Price 329

Reid All About it

APRIL 2, 2021

The weekly list of free educational events and resources for the association community…. Mike Murray, Content Marketing Institute ). Non-Dues Revenue, Partnerships & Sponsorships: What’s Working & What’s Not. COVID has cut into associations’ non-dues revenue streams in a major way. Educational coaches.

Revenue 335

Revenue Conference Industry Strategy 335

Reid All About it

JUNE 18, 2021

The weekly list of free educational events and resources for the association community…. Their guidebook shows chapters how they scored in each of five KPI areas, describes best practices to follow to raise those scores, and provides links to additional resources on the AGC website. Good advice never goes out of style. Host: ASAE.

LMS 369

LMS Certificate America Committee 369

Reid All About it

JUNE 25, 2021

The weekly list of free educational events and resources for the association community…. They describe how the Association General Contractors of America shares this data with its chapters, provides resources to help them improve performance, and supports their growth with chapter leader training and development. Quick hits.

LMS 361

LMS Revenue Tips America 361