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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Sure, you can personalize the emails by inserting their name, but that ’s about it.

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Increase Engagement and Improve Your Social Media Reach

GrowthZone

Membership expert Frank Kenny recently shared an idea to boost social media engagement and proved it worked. That’s huge for improving your social media algorithm and ensuring social posts reach more followers. growth member engagement onboarding revenue chamber associations.

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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue.

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Association Brain Food: 4.12.24

Reid All About it

Fluent by John O’Donohue from Conamara Blues (hat tip to Swiss Miss for sending this poem my way) Attendee attention. They also tell the stories of two association executives who generated more revenue after changing their approach to sponsorship. by Tony Rossell, Marketing General Inc. Ready to veg a bit? More info/register.

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How to create an association marketing strategy

Freestone

An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Read our blog for helpful tips! Non-dues revenue goals.

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How to Set Up Registration for An Event (Tools, Tips, and More)

MemberClicks

Adding an embedded checkout adds convenience and it’s an easy way to improve your attendee’s experience and to retain them, all while boosting your event revenue and attendee conversions. Take advantage of this by leveraging ads on the social media channels your members and ideal member profile frequent the most.

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13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!)

EventMobi: Association Events

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. What is a Membership Drive?

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