Remove engagement

Aaron Wolowiec

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Engage volunteers, take a page from the magazine

Aaron Wolowiec

For the last year I’ve had the opportunity to serve on the editorial advisory board of Michigan Meetings + Event s magazine. We attend board meetings to discuss details of the magazine—what we think works, what we think should be improved—and swap stories about the state of the industry. Tell us: How do you engage volunteers?

Michigan 100
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The communications struggle continues

Aaron Wolowiec

Although 57 percent believe they could improve member engagement by improving their ability to customize for different subgroups, not many are actually doing it. While e-newsletters and print magazines remain top communication vehicles, associations seem to be expanding their communication vehicles.

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11 ideas for partnering with local venues

Aaron Wolowiec

Encourage two to three venue staff to participate in the program and to be available during registration, breaks and meal functions to engage with attendees. print, website, social media, magazine, email). Recognize venue as the title sponsor in promotional materials (e.g.,

Discount 100
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Happy employees, big dollars

Aaron Wolowiec

It was my first job out of college, and the editorial staff had just launched our newly designed magazine. It wasn’t much, but at the end of the day, we felt appreciated and engaged in the success of the association. The morale of the story: Engaged employees work harder and smarter. It found that companies with an average of 9.2

Report 100
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Transforming your community into a collaborative learning environment

Aaron Wolowiec

Newsletter/magazine articles. Finally, creating a collaborative learning environment requires the engagement of your community. When you are able to curate the right content and share it with the right constituents via the right communication channels, engagement soars. Audio/video recordings. Social media feeds/conversations.

Content 100
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Snow day productivity: Briefer, clearer, funner communications

Aaron Wolowiec

Every couple of months, as I write my column for Michigan Meetings + Events magazine , I have the opportunity to practice this very same exercise. And, ultimately, this will snowball into engagement, attendance, membership and other success metrics identified by your organization.

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The communications struggle continues

Aaron Wolowiec

Although 57 percent believe they could improve member engagement by improving their ability to customize for different subgroups, not many are actually doing it. While e-newsletters and print magazines remain top communication vehicles, associations seem to be expanding their communication vehicles.