Higher Logic

MAY 20, 2020

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. Step 7: Market, market, market!

How To 130

How To Discount Social Media Software 130

Reid All About it

APRIL 19, 2024

Bulletin describes how member apps help improve member engagement by providing centralized communication channels for members. And, unlike social media channels, your association controls the app. Andy Crestodina, Orbit Media 101 ways to make and maintain friendships: real examples from life and listeners.

Newsletter 250

Newsletter Content Social Media Education 250

Freestone

FEBRUARY 21, 2024

If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. Want to learn more about marketing plans?

Marketing 83

Marketing LMS Social Media Course 83

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. AI vs human interactions. 2024 membership pains. Seems like a good place to start. 1 CAE credit.

Revenue 256

Revenue Price Denver Tools 256

Achieve

OCTOBER 6, 2023

Social media is an indispensable tool for raising awareness for your nonprofit’s cause, reaching new audiences, and strengthening your relationships with donors. However, your nonprofit isn’t the only one that understands just how valuable social media can be for your fundraising efforts. After all, with 4.9

Social Media 52

Social Media North Carolina South Carolina Content 52

Higher Logic

OCTOBER 17, 2019

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Identify what you need to deliver the member experience you want, and learn how to make the data work for you.

Revenue 211

Revenue Tools Member Engagement Member Experience 211

EventMobi: Association Events

SEPTEMBER 13, 2023

So how do you improve your member experience? In this post we’ll explore: Why member experience matters What makes a great membership experience How to improve member experience How event management software helps deliver better a member experience What is Member Experience? Making your brand stand out.

Member Experience 130

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CMA Solutions

NOVEMBER 17, 2022

When it comes to marketing, plenty of things have changed in a short amount of time. In 2023, we will see more inclusion in all forms of marketing, especially advertising. Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. Now, it’s marketing in general.

Marketing 52

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Reid All About it

APRIL 26, 2024

The survey results will give association staff and volunteer leaders a deeper understanding of how to strengthen board effectiveness for the long term. The outlook for associations, as described in Marketing General Inc.’s Rachel Mace at Association Analytics explains how to set up and use an engagement scoring model.

Content 222

Content Survey Education Strategy 222

WBT Systems

MAY 9, 2017

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

Revenue 230

Revenue Certificate Learning Management System Course 230

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

MemberClicks

SEPTEMBER 29, 2022

and relying on a single revenue stream is too risky. This is where non-dues revenue comes into play. By generating non-dues revenue, you can: Grow your association’s revenue Avoid implementing higher membership dues Diversify your revenue streams. What is Non-Dues Revenue? But remember: no size fits all.

Revenue 98

Revenue Tips Certificate Social Media 98

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Higher Logic

MARCH 19, 2019

There’s always a waste to prevent or a profit to be made or a gift to be given when you know how to pickle. Related: 5 Steps to Create a Sponsorship Program That Increases Non-Dues Revenue. Think of how social media networks allow advertisers to choose who they’d like to show their ad to based on demographics, interests, engagement.

Revenue 191

Revenue Tips Massachusetts Newsletter 191

ISAE

SEPTEMBER 14, 2023

Growing Your Association’s Non-Dues Revenue: The Basics The idea that all or most of your association’s revenue should come from membership dues is an outdated, inaccurate assumption. According to ASAE, dues made up only 30% of total revenue for professional associations in 2016, a steep drop from 95.7% Let’s get started!

Revenue 52

Revenue Learning Management System Course eBook 52

Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. You most likely use email marketing to 1) communicate with your members, and 2) engage your members.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. Increase revenue.

Marketing 195

Marketing Revenue eBook Software 195

Freestone

MARCH 7, 2024

You can think of PD Day as a platform for you to promote how your continuing education program can improve your members’ careers. While your members are creating their roadmap for self-improvement, be sure to show how your association can support them. Try making your association’s Professional Development Day free to members.

How To 75

How To Course Tips Education 75

Reid All About it

OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. Inspired by a Non-Dues-a-Palooza workshop presented by Lori Zoss Kraska of Growth Owl , TopClass LMS explains how to partner with a company’s CSR team on sponsored education programs that align with both your missions. Sorry, soapbox topic.

Revenue 272

Revenue Austin Tools Education 272

WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

Content 150

Content Marketing Education Course 150

Higher Logic

DECEMBER 20, 2018

This is nothing new, by the way.although technology has changed how and where we buy, successful brands have always focused on delivering valuable products to their customers and making it easy for them to purchase. How does each one of these drive more revenue? For Marketers. By improving the customer relationship.

Software 159

Software Revenue Communications Team 159

Reid All About it

FEBRUARY 16, 2024

EventMobi explains how to use a year-round community and content hub to keep attendees connected with each other and with your association. One of her suggestions, social media polls, regularly pop up on LinkedIn. by Daniel Zagales, Datanami More workers want to change jobs, but the market is getting tougher. |

Case Study 266

Case Study Newsletter Strategy Revenue 266

Reid All About it

JUNE 30, 2023

Non-dues revenue partners. Navigate CES describes how your association can improve the customer journey for sponsors, exhibitors and advertisers. Achurch Consulting describes how to take an intentional approach to tool implementation. Quick hits How to make your event habit-forming. Tool implementation. Sponsorships.

Chicago 205

Chicago Newsletter Revenue Education 205

MemberClicks

DECEMBER 19, 2023

Trade shows can be an effective event and sales and marketing tool, stimulating networking, innovation, and collaboration. In this blog, we’ll cover everything you need to know to host your own trade show in 15 key steps, including picking your venue, creating your marketing plan, essential tools, and other trade show ideas.

Tools 52

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Higher Logic

OCTOBER 25, 2017

Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Non-dues, or non-subscription, revenue. percent of their revenue from membership dues.

Revenue 159

Revenue Tips Social Media Newsletter 159

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Twenge says teens are in the midst of a mental health crisis because of phones and social media.

Tools 272

Tools Strategy Revenue Technology 272

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Social fitness.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

SEPTEMBER 15, 2023

They explain why and how to get buy-in from staff and executives, how to manage an implementation when you barely have time for your real job, and why you should focus on business outcomes, not processes. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. 1 CMP credit.

LMS 256

LMS Revenue Arlington Education 256

Association Success

OCTOBER 8, 2020

Have you ever wondered how to get those coveted “As Seen On” logos for major publications and shows? Well, I’m going to tell you to get that kind of publicity without having to hire a PR consultant or marketing agency. You usually don’t need to learn SEO or any crazy marketing. How to get started.

How To 148

How To Social Media Content Cost 148

WBT Systems

FEBRUARY 6, 2018

New players in the online learning market are bringing fresh ideas to online course development and marketing. They’re making millions of dollars in revenue, so they’re doing something right, for example, knowing how to validate an online course idea. If your online course doesn’t meet a market need, it won’t succeed.

Course 160

Course How To eBook Price 160

Reid All About it

JANUARY 5, 2024

Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. PAR presenters will reflect on their year and share ideas for revenue performance in 2024 and beyond.

Revenue 277

Revenue LMS Price Education 277

Disciple Media

FEBRUARY 6, 2024

Whether you are a coach, creator or business, starting a membership site can transform how you engage with your audience and create a recurring revenue stream. The key benefits we repeatedly hear reported are: Stable, recurring revenue: Predictable income streams provide financial stability and facilitate long-term planning.

How To 36

How To Price Analysis Content 36

MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Why is Video Marketing So Effective for Associations? Currently, 137.4K

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Video Marketing Recruiting Recruitment 52