Reid All About it

NOVEMBER 29, 2019

West Virginia inmates will be charged by the minute to read e-books on tablets. When you recruit members, you’re inviting them to your organization’s “party.” Learn how to prioritize sales prospects to maximize impact, what information/data you should compile to increase interest, and how simplicity can increase response.

West Virginia 360

West Virginia Washington DC Revenue 360

Reid All About it

FEBRUARY 19, 2021

Board strategy. Membership recruitment. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Learn about re-permission campaigns, how to design a multi-touch customer experience, and re-permission strategies to help drive opt-ins and keep consent records updated.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Reid All About it

FEBRUARY 12, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Content Strategy & Your SEO Roadmap. More info/register (must join Fridays@4 first, it’s free). Host: Fridays@4. CAE credits.

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

SEPTEMBER 10, 2021

Presenters: Carli Feinstein, Vice President of Partnerships and Strategy at Craft & Commerce. Learn about common email mistakes to avoid, content strategy and targeting tactics, and best practices for copywriting and copy placement. Presenters: Reggie Henry, CAE, Chief Information & Engagement Officer, ASAE.

Strategy 195

Strategy Content Education Tips 195

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Associations Now

AUGUST 27, 2019

While sites like Glassdoor obviously influence employee and talent recruitment, Martin says they could also have trickle-down effects on staff morale and the customer-service experience for members. What’s your monitoring and engagement strategy for online reviews? Niche review sites. Post your comments below.

Review 89

Review Ohio Virginia Revenue 89

Membership Marketing

OCTOBER 19, 2010

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment. in Alexandria, Virginia. Publications.

Recruiting 40

Recruiting Recruitment Price Chicago 40

Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Testing in membership recruitment allows your organization to market more efficiently. Publications.

Recruiting 40

Recruiting Recruitment Marketing Price 40

Reid All About it

MARCH 18, 2022

Digital transformation strategy. Learn to be forward-thinking in your event measurement strategy using customer-centric data, personalize the customer journey using data segmentation, and benchmark your event performance to define success in context. Getting (& Keeping) A Seat At the Table: Strategies for Being A Trusted Advisor.

Revenue 39

Revenue Technology Video LMS 39

Reid All About it

FEBRUARY 17, 2023

If your AMS doesn’t help you recruit, engage and retain members , it’s time to start looking for a new one. Tony Rossell/MGI, Membership Marketing Blog ) Don’t make SEO the reason for your content marketing strategy—even more important now that ChatGPT and Bard will dominate search results. Board practices. 1 CAE credit.

Revenue 39

Revenue Strategy Education Technology 39

Reid All About it

JANUARY 13, 2023

If not, use this survey link to join nearly 1,000 association leaders worldwide whose participation helps all of us gain insights about what’s working to recruit, engage, and retain members, along with other valuable information. You’ve likely experienced a mentor/mentee relationship, whether formal or informal.

Revenue 39

Revenue Education Strategy Leadership 39

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Speaking Engagements.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. So how do you get a visitor to opt-in to receiving additional information from an organization? Speaking Engagements.

Tools 40

Tools Marketing Recruiting Recruitment 40

Reid All About it

JANUARY 6, 2023

The community strategy playbook from Mobilize is based on the blueprint they developed for their own user community. The playbook guides you step-by-step through strategy development, community, launch, communication and engagement plans and more—a comprehensive look at everything you need to nurture and grow an online community.

Revenue 42

Revenue North Carolina Education System 42

Reid All About it

OCTOBER 18, 2019

Save the date and check their website for more information. Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing. . Save the date and check their website for more information. 1 CAE credit.

North Carolina 34

North Carolina Education Project Communications 34

Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. in Alexandria, Virginia. Cost of Wrong Strategy. (8).

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

SEPTEMBER 13, 2010

More Marketing Channels Available for Membership Recruitment. He wrote, “I believe that many, if not most, of the organizations pursuing this strategy will not be able to sustain this pace (or spend) to keep up with all these new channels. Labels: Marketing Media , Membership Recruitment. 3 comments: Information Marketing.

Marketing 40

Marketing Price Recruiting Recruitment 40

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. in Alexandria, Virginia. Cost of Wrong Strategy. (8). Growth Strategy. (43).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

APRIL 9, 2010

The Push and Pull of Membership Recruitment. On the other hand, in a push marketing system the sales efforts are initiated by the producer and information is pushed toward the buyer. However, we live in a time of exciting change and the paradigm for membership recruitment is changing with it. Friday, April 9, 2010. Tony Rossell.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

MAY 17, 2010

Much effort in membership engagement and retention is focused on informing members of all the great things an association does. But the research shows that giving members more information falls short. The bottom line is that lots of information sent to a member does not build engagement. in Alexandria, Virginia.

Marketing 40

Marketing How To Price Analysis 40

Membership Marketing

MARCH 27, 2012

I hope that you find the information on both sites useful. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Membership Recruitment. (4).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 8, 2012

Your site has informative stuff. This is the real connection between people and information, we must now turn the corner, it is certain that in the future even the search engines will consider social media in the algos and therefore for SEO. in Alexandria, Virginia. Cost of Wrong Strategy. (8). growth strategies. (4).

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

NOVEMBER 14, 2011

Along similar lines, if something isn’t going quiet as planned, customers do understand, provided you inform with them within a reasonable time frame rather than surprising them with bad news at the last minute. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Growth Strategy. (43).

Marketing 40

Marketing Price Survey Tips 40

Membership Marketing

JANUARY 26, 2012

If you have not done so, you may want to use the “Subscribe through Email” button on the top right of the blog home page to stay in contact for releases of information. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8). growth strategies.

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

OCTOBER 4, 2010

Pricing is a part of marketing and needs a strategy just like promotion and packaging. She shares some great examples from pricing strategies used by a number of associations related to membership, conference, and publications. Helpful Information – Appreciate that! in Alexandria, Virginia. Cost of Wrong Strategy.

Price 40

Price Marketing How To Survey 40

Membership Marketing

DECEMBER 28, 2010

Initiate and Cultivate Potential Member Relationships – We find that a promotion sent to a prospective member who provided an opt-in to receive more information from an organization will garner up to four times the response than the next best list. in Alexandria, Virginia. Cost of Wrong Strategy. (8). growth strategies. (4).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

JULY 26, 2011

You ground your projections with the best information that you have at the time. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). My Background.

Marketing 40

Marketing Project Price Survey 40

Membership Marketing

JUNE 18, 2011

Its strategy is to package technology for use by businesses. But groups that are tied to a concept like curriculum, medical information, or quality have seen expansion over the past decade. Labels: Membership marketing strategy. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Price Survey Products 40

Membership Marketing

SEPTEMBER 21, 2010

 ASAE Membership -- Recruitment and Retention. Thanks for sharing such an wonderful information. Let me know if you want more information. in Alexandria, Virginia. Cost of Wrong Strategy. (8). Tony Rossell. Great post!!

Marketing 40

Marketing Price Survey Discount 40

Membership Marketing

NOVEMBER 8, 2010

When you actually do a recruitment campaign, they join. When you analyze the data, you find a nugget of information that can change all of your preconceived ideas. If you can get your existing members to recruit new folks then you can just sit back and count the cash. in Alexandria, Virginia. Also, agility is paramount.

Marketing 40

Marketing Recruiting Recruitment Survey 40

Membership Marketing

NOVEMBER 4, 2010

However, an attractive offer of free additional information related to their search can be enticing. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

Social Media 40

Social Media System Price Survey 40

Membership Marketing

JUNE 17, 2010

If someone else can give better information, faster service, and lower prices, then an organization can be outflanked. Labels: Growing Membership , Growth Characteristics , Growth Strategy. Chan Kim and Renee Mauborgne made a very similar point in their excellent book, Blue Ocean Strategy. in Alexandria, Virginia.

Organization 40

Organization Price Survey Recruiting 40

Membership Marketing

JULY 1, 2010

In the July issue of Associations Now , I had the opportunity to write an article highlighting some of the key strategies needed for a growing and thriving membership ranging from acquisition to engagement to renewals. Labels: ASAE , Associations Now , Growth Strategy. in Alexandria, Virginia. Cost of Wrong Strategy. (8).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

OCTOBER 10, 2011

Recruitment and retention efforts require more "touches" than ever, and certainly more than, say, ten years ago. The bar has been raised in the areas of networking and providing up-to-date and exclusive information. Integrated marketing is key - no one channel is guaranteed for recruitment or renewal. in Alexandria, Virginia.

Marketing 40

Marketing Survey Social Media Price 40

Membership Marketing

JUNE 10, 2010

For associations with over 5,000 members, direct mail is considered the most effective channel for new member recruitment. Associations should not rely on only one venue to recruit members (and they should not just select the least expensive option). in Alexandria, Virginia. Cost of Wrong Strategy. (8). My Background.

Report 40

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Membership Marketing

DECEMBER 11, 2009

So if you have the opportunity, please feel free post a comment here with your suggestions of any membership marketing areas for which you want additional benchmarking information. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8). growth strategies.

Marketing 40

Marketing Survey Analysis Price 40

Membership Marketing

FEBRUARY 21, 2011

It’s a modern strategy based on two assumptions. We come out of the womb with the ability to sop up information from people around us. Labels: Growth Strategy , Quotes. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8). ” 1.

Innovation 40

Innovation Marketing Price Survey 40