Higher Logic

JANUARY 2, 2019

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques.

Marketing 184

Marketing Strategy Tips Social Media 184

Membership Marketing

JANUARY 4, 2023

With the New Year, it is time to evaluate what worked and what did not in your membership marketing efforts. Here are five of the common membership marketing impediments. Undefined Value Proposition Presenting a clear value proposition is foundational to membership marketing. But this year, why not try a different approach?

System 52

System Marketing Recruiting Recruitment 52

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. Association trends. s 2024 Association Economic Outlook Report , is optimistic.

Content 266

Content Survey Education Strategy 266

Membership Marketing

OCTOBER 2, 2018

When you search the Harvard Business Review on the key word “Innovation”, you get 18,356 results. That’s because for businesses innovation is a core competency for survival. But how focused on innovation are associations? How do associations define innovation? And how do they go about innovating?

Innovation 67

Innovation Report Review Survey 67

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Reid All About it

MAY 24, 2024

In a recent episode of the Leading Learning podcast, Celisa Steele of Tagoras talked to Michelle Brien of Matchbox about authenticity and value in marketing, content marketing, generative AI, and more. Julius Solaris of Boldpush is a good follow on LinkedIn if you’re interested in event planning and marketing. 1 CAE credit.

LMS 244

LMS Utah Indiana DC 244

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Marketing in the AI Era: Tools and Techniques for Strategic Advantage Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles.

Education 256

Education New Hampshire Tips Technology 256

Reid All About it

APRIL 19, 2024

Fri 4/19 at 1 p.m.* – Strategies to Overcome the Biggest Virtual Event Hurdles Associations Face Learn effective strategies and innovative tools from association virtual event pros with decades of experience producing thousands of events. AMS experts will be showcasing platforms and sharing their knowledge with the association market.

Newsletter 250

Newsletter Content Social Media Education 250

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Advancing (and Adapting) Innovation Amid Uncertainty – A CEO Dialogue.

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

Social Media 250

Social Media DC Strategy Education 250

Reid All About it

OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. At The Paris Review, former W hotel bartender Stephen Haines explains what happened after the brand’s acquisition by Marriott. It’s been a while since collards have graced our table, but cooler weather means more greens at the farmers market.

Revenue 272

Revenue Austin Tools Education 272

Reid All About it

OCTOBER 6, 2023

Their guide covers configuring software for abstract submission and peer review, issuing the call for papers, designing the conference program, and more. Content marketing. Ex Ordo describes how to implement conference and abstract management software for medical, technical, scientific, and academic association events.

Revenue 256

Revenue Certificate Tools Innovation 256

InternetAssociation

JANUARY 14, 2021

This year’s Notorious Markets report includes language highlighting that e-commerce platforms have invested significant time and resources to combat this problem and have developed innovative tools and processes along the way.”. ###.

Report 59

Report Marketing United States DC 59

Associations Now

JULY 2, 2019

Building an innovative culture? Start by not calling it “innovative.” As associations strive to strengthen workplace culture, creating “collaborative,” “innovative,” and “results-driven” environments is at the top of many organizations’ to-do lists. The post Daily Buzz: Is Your Culture Really “Innovative”? million meals.

Innovation 60

Innovation millennials Newsletter Survey 60

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. The Data Bunch This groundbreaking virtual event brings together exceptional minds in data management, analytics, and innovation. More info/register. Host: ASAE Tue 12/12 from 10:25 a.m. to 4:30 p.m. –

Strategy 272

Strategy Video Technology Innovation 272

Nimble AMS

JANUARY 25, 2024

Here are some of the most popular categories: Finance Human resources Enterprise resource planning Sales Customer Service IT and admin Marketing Integration Salesforce laps Analytics Whatever your need, you can find a solution on the Salesforce AppExchange. Innovation and scalability.

Software 119

Software Association Management System Innovation 119

Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s Jeff Winters, Harvard Business Review ). – Event Marketing Strategies for Virtual and Hybrid Events. As virtual and hybrid events become the new normal, examine the best practices for event marketing and engagement strategies. Kendall Walters, Vidyard ).

Montana 362

Montana Revenue Innovation Case Study 362

Reid All About it

FEBRUARY 16, 2024

Their guide covers configuring software for abstract submission and peer review, issuing the call for papers, designing the conference program, and more. by Daniel Zagales, Datanami More workers want to change jobs, but the market is getting tougher. | Learn innovative ways to leverage event technology to conquer these challenges.

Case Study 266

Case Study Newsletter Strategy Revenue 266

Reid All About it

JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Community experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

LMS 369

LMS Certificate America Committee 369

.orgSource

DECEMBER 26, 2022

Our Year in Review. Sparking Innovation. Speakers at the Innovation Summit on June 9 offered inspiration to any leader whose imagination needed a recharge after a long winter. Once associations had an automatic corner on their markets. Great conversation, a little bubbly, and treats at the Innovation Summit.

Technology 88

Technology Review Innovation Library 88

Reid All About it

DECEMBER 1, 2023

Their guide covers configuring software for abstract submission and peer review, issuing the call for papers, designing the conference program, and more. Year in Review (Data Analytics Network) Join association professionals for peer-led discussions on topics related to data and analytics. 1 CAE credit. More info/register.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Spark Consulting

JULY 16, 2013

I’m headed to Providence to speak at CESSE this week, and one of the sessions I’ll be participating in will be an idea swap where we’ll be sharing marketing materials. Innovations in print technology have really brought the cost down. conferences marketing CESSE' Short is better than long. End of story.

Tips 150

Tips Marketing Price Review 150

MemberClicks

DECEMBER 14, 2022

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. Creating a smart (and dare we say innovative!) Why email marketing is important for your nonprofit association or chamber.

Email Marketing 52

Email Marketing Marketing Strategy United States 52

.orgSource

APRIL 1, 2024

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. Understand the Options The obvious answer to the dilemma is to hire that digital marketing genius as quickly as possible.

Video 88

Video Social Media Committee Team 88

Reid All About it

MAY 26, 2023

Teri Carden, founder of Non-Dues-A-Palooza , sold the AMS review site ReviewMyAMS to 501Works. They discuss configuring software for abstract submission and peer review, issuing the call for papers, designing the conference program and more. Research says alone time could yield more innovation. 501Works acquires ReviewMyAMS.

Technology 195

Technology Education Arkansas Leadership 195

Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Dina Denham Smith at Harvard Business Review shares five tactics to combat a culture of false urgency at work.

Tools 272

Tools Strategy Revenue Technology 272

Associations Now

MARCH 4, 2019

A 2014 study titled “Integrating Problem Solvers from Analogous Markets in New Product Ideation” lays out the basic concept: Often, good ideas in one field may make sense for another, even if the industries otherwise have nothing in common. The post Aiming to Innovate? May all your association’s best ideas feel kinda like that.

Innovation 66

Innovation Products Marketing Tools 66

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Sarah Gershman, Harvard Business Review ).

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

Reid All About it

OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Marc Zao-Sanders, Harvard Business Review ) It’s easy to screw up on breaking news. Ask Me Anything: Marketing Automation Learn about marketing automation. But you have to admit when you do.

LMS 256

LMS North Carolina Recruiting Recruitment 256

.orgSource

OCTOBER 31, 2023

Leadership, or how to navigate fast-moving digital markets and we’ll be sharing what we learned. Harriet’s going to explain how APA used convincing techniques to innovate and set trends in the planning industry. She’ll review data privacy and security, accuracy and reliability, and responsible innovation.

Chicago 110

Chicago Innovation Revenue Certificate 110

.orgSource

FEBRUARY 5, 2024

It is the product of ongoing research to prepare our clients for success in digital markets. Cultivate Innovation and Problem Solving Whether entrepreneurs inherit a gene for invention or not, once they are thrown into the business shark tank, they quickly learn to swim. The minimum viable product (MVP) is a friend to innovation.

Innovation 88

Innovation Products Process Technology 88

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

OCTOBER 23, 2020

orgSource conducted a survey to assess the impact of the pandemic and discovered a disconnect between current association strategies and market realities. B2B content marketing report: benchmarks, budgets, trends, and COVID-19 response. Delicata squash are at the farmers market now, along with other winter squash. Host: rasa.io.

Revenue 300

Revenue Review Content Strategy 300

Spark Consulting

JUNE 25, 2014

Maddie McGary breaks down the reasons associations have trouble with content marketing. Also, Associations Now has a nice roundup post on the conference, and the MMCC website has a good summary , too. Which of these 20 business mistakes is your association making? Facebook keeps changing their rules for Pages.

Social Media 150

Social Media Review Innovation Conference 150

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 256

Survey Project Strategy Education 256

Reid All About it

JUNE 30, 2023

Their guide covers configuring software for abstract submission and peer review, issuing the call for papers, designing the conference program and more. Association Products | Coffee with Innovators: Association Design Circle Every month, an association leader leads a conversation on an association innovation topic.

Chicago 205

Chicago Newsletter Revenue Education 205