Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Chapters should offer plenty of member-organized social meetups, not just education programs. Event marketing. Humans… so persuadable! Mentoring programs.

Social Media 250

Social Media DC Strategy Education 250

Reid All About it

APRIL 19, 2024

And, unlike social media channels, your association controls the app. Andy Crestodina, Orbit Media 101 ways to make and maintain friendships: real examples from life and listeners. Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand.

Newsletter 250

Newsletter Content Social Media Education 250

.orgSource

APRIL 1, 2024

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. Even if you have the tools to get up close and personal with members, without a savvy marketer on your staff, it’s unlikely you’ll be able to use that technology to the greatest advantage. Involve the marketing team in strategic decision-making.

Video 88

Video Social Media Committee Team 88

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Marketing in the AI Era: Tools and Techniques for Strategic Advantage Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles.

Education 256

Education New Hampshire Tips Technology 256

GrowthZone

AUGUST 3, 2023

Award of Excellence Winners ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. Award of Excellence Winners – Category One Videos Good News Friday | Cambria Regional Chamber of Commerce (Pa.)

Long Beach 148

Long Beach Iowa Video Utah 148

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Reid All About it

JANUARY 4, 2019

Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance.

Video 285

Video Washington Social Media DC 285

Reid All About it

DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. But all video is not created equal.

Strategy 272

Strategy Video Technology Innovation 272

Achieve

JULY 2, 2019

Recently, I was asked to conduct a social media marketing workshop at Planet Philanthropy (an annual conference for fundraising professionals by. After what felt like hours of agonizing over potential topics, one of my coworkers suggested the idea to discuss common social media mistakes we see our clients making all the time!

Social Media 52

Social Media Content Florida Video 52

Reid All About it

JANUARY 24, 2020

The weekly list of free educational events and resources for the association community… Is social media about paying attention … or getting it? Attention trumps creativity and innovation. That’s the problem with social media today. Michael Brenner, Content Marketing Institute ). We’ve lost our way.

Arlington 359

Arlington Social Media Content DC 359

Reid All About it

DECEMBER 15, 2023

He saw the idea in action at the Social Media Market World conference. Who knows, but once you’ve seen the video of her being dragged around by Hamas terrorists, it’s impossible to get her out of your mind. Explore innovative approaches to gathering valuable feedback and optimizing course evaluations. CAE credits.

Iowa 256

Iowa millennials Texas Strategy 256

Spark Consulting

JULY 31, 2013

See below for a great video from John Haydon to help you straighten out your own Gmail inbox organization.). New data proves that diversity promotes innovation. Social Media Examiner has some great tips for becoming a thought leader in your industry , and isn’t that one of the things all associations want?

Social Media 150

Social Media Review Video Innovation 150

ISAE

APRIL 21, 2024

We’ll explore four top tips for promoting your incentive program, starting with how to develop innovative digital marketing strategies. Leverage digital marketing. Promoting your incentive program in social media posts and email campaigns will help you reach your online audience. Take a collaborative approach.

Discount 52

Discount Social Media Examples Strategy 52

Reid All About it

JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Mon 6/21 at 1 p.m.

LMS 369

LMS Certificate America Committee 369

Reid All About it

FEBRUARY 16, 2024

One of her suggestions, social media polls, regularly pop up on LinkedIn. by Daniel Zagales, Datanami More workers want to change jobs, but the market is getting tougher. | Discover how to leverage email newsletter marketing to captivate your members with the latest industry insights and trends. to 3 p.m. – 1 CMP credit.

Case Study 266

Case Study Newsletter Strategy Revenue 266

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market?

Marketing 52

Marketing Mooc Course Education 52

Spark Consulting

APRIL 19, 2013

Susan Etlinger of Altimeter Group presented a great keynote on the concept of measuring social media results. My favorite thing she said is that there are MANY ROIs of social media. Social Media Examiner has a great post that explains this concept in detail. I smell a trend!

Social Media 150

Social Media Library Innovation Washington 150

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Reid All About it

MARCH 25, 2022

Professional development market potential. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Public Speaking in a Video World ( Chatting with Agnes & Cecilia). This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Host: EventMobi. Host: Fridays@4.

Revenue 195

Revenue Content Virginia Technology 195

MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. What are some proven techniques and innovative strategies? Are you actively marketing? Clearly Identify Your Target Market and Ideal Member Many organizations feel they can increase their membership sales by appealing to a larger market.

How To 52

How To Social Media Discount System 52

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Reid All About it

OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. It’s been a while since collards have graced our table, but cooler weather means more greens at the farmers market. Speakers will dive into how marketers can use AI to improve workflows, creativity, events, and campaigns. Sorry, soapbox topic.

Revenue 272

Revenue Austin Tools Education 272

Spark Consulting

JULY 10, 2013

Don’t worry – you can get the video , or read Joe Rominiecki and Shelly Alcorn ‘s recaps. It’s a little late, but the Declaration of Innovation. What is your social media genotype ? Anna Caraveli urges us to “ shift the tone ” with our members. Want to be employable? Study philosophy.

Social Media 150

Social Media Innovation Review Technology 150

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. Video | Zionsville Chamber of Commerce – BEST OF SHOW. The chamber’s social media reach went from 250,000 in 2019 to over 2.8

Communications 78

Communications Directory Social Media Massachusetts 78

Reid All About it

JANUARY 12, 2024

Unlike social media platforms, your association controls your mobile app platform—a tangible reminder of membership benefits. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). Member mobile app.

LMS 266

LMS Member Engagement Education Revenue 266

Associations Now

SEPTEMBER 23, 2016

In just a few years, many businesses have gone from viewing social media as a distraction to an essential tool for learning and communication. Here’s how meeting planners, attendees, and convention and visitor bureaus are maximizing social media at conferences. We have seen incredible traction on social media.

Social Media 40

Social Media Conference Indianapolis How To 40

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Twenge says teens are in the midst of a mental health crisis because of phones and social media.

Tools 272

Tools Strategy Revenue Technology 272

Reid All About it

DECEMBER 3, 2021

Because IT departments are isolated from the core business , Joe Peppard believes they prevent organizations from being “innovative, agile, customer-focused and digitally transformed.” 70 content ideas for social media posts. Kat Sullivan, Marketing Solved ). James Marquis (moderator), Chief Innovation Officer, 501Works.

Revenue 195

Revenue Technology Innovation Social Media 195

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool. My YouTube examples don’t quite fit this lofty definition.

Leadership 88

Leadership Social Media Case Study Industry 88

Socious

NOVEMBER 10, 2016

For me (and many other marketers), it’s logging in to my marketing software and checking the day’s stats. That’s true of most marketers because, in general, marketing is usually broken down into just three goals: Attract people. Twitter, online video, email, and many other platforms are all vying for your attention.

Technology 100

Technology Marketing Software System 100

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Make every effort to remain human in a world of AI , says David Meerman Scott. AI and event planning. Our topic this month is product development. 1 CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Also worth your time If you allow hate to seep into your words, thoughts, or heart, please watch this video from Arnold Schwarzenegger , my fantasy president. What can automation be used for? More info/register.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Membership Marketing

MARCH 8, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Fundraising with Social Media. For each donation made, the responder got a vote on what video would be produced for the conference.

Social Media 40

Social Media Marketing Price Survey 40

Reid All About it

SEPTEMBER 13, 2011

Allison Boyer at the BlogWorld blog put together a collection of 25 social media posts everyone should read. It’s especially helpful if you’re new or rusty with social media. Need marketing inspiration? Lots of people know just enough about marketing to be dangerous. Save it for the weekend. I hope not.

Massachusetts 150

Massachusetts Social Media Innovation Content 150

Associations Now

JUNE 11, 2019

Influencers on social media don’t always have millions of followers. To reach new audiences, the American Chemical Society targeted “micro-influencers” at the South by Southwest conference, creating a ripple effect that fueled a membership marketing campaign. One video was designed to reach professionals in the food industry.

Austin 89

Austin Texas Social Media Video 89

Reid All About it

SEPTEMBER 15, 2017

Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. – Advocacy in a Social Media World. Using Marketing Automation to Grow Event Registration. . Using Marketing Automation to Grow Event Registration. – Driving an Innovation Strategy.

Raleigh 203

Raleigh Arlington Social Media DC 203

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin.

LMS 361

LMS Revenue Tips America 361