Will Use-It-or-Lose-It Budgeting Negatively Impact Expo and Sponsor Revenue?
Velvet Chainsaw
OCTOBER 14, 2021
Our crystal balls are pretty foggy when it comes to predicting the return of in-person expo and sponsor revenue. Use-it-or-lose-it budgeting is alive and well in many corporations and is a real threat to near-term show revenue. Three Strategies for Protecting Expo and Sponsor Revenue. Double down on sponsorship.
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