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How to Get More Patients Leads with Healthcare Marketing

CMA Solutions

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. The tactics vary.

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Driving Engagement Through Thought Leadership

GrowthZone

Tactic #4: Driving Engagement Through Thought Leadership. Thought leadership is simply positioning yourself, or your organization, as a voice of knowledge and expertise in the marketplace of ideas. This is the goal of your online thought leadership activity. Since video content is a powerful draw, use it liberally.

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Blogging Elsewhere: Winter 2011

Reid All About it

Give New Life to Your Press Release. With the rise of social media, some pundits have declared the press release dead. Others say that’s an extreme view; a good release still plays an important role. Is Boomer Leadership Failing Millennials? Read more…. The Power of Personal Learning Networks. Read more….

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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

If you plan to build your brand in 2022 with a digital marketing solution, SEO must serve as the foundation for the entire campaign. Most marketers agree that inbound marketing tactics (i.e. Within six months, our SEO campaign put Paramont EO, an electrical distributor in Chicago, Illinois, on Page One in its target markets.

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Success With Disruption: Why T-Mobile’s Departing CEO, John Legere, Was So Effective

Associations Now

Longtime T-Mobile CEO John Legere is a lot of things—leather jacket-wearing marketing genius, livestreaming slow-cooker enthusiast —but perhaps his best-known role is that of disruptor. These moves slowly increased T-Mobile’s market share and forced its larger competitors to improve their alternatives.

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Onboarding the Board—Your Opportunity to Promote Peak Performance

.orgSource

A board matrix can be a powerful tool to point the selection process in positive directions. Enlist your marketing department to craft audience-specific messaging for maximum impact. Feature new directors prominently throughout your social media platforms and send press releases to their local publications and news outlets.

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IT Group Hosts Virtual Reality Events, Encourages Tech Careers

Associations Now

Other initiatives , along with a book scheduled for release in March, also help parents guide their children toward considering a tech career through experimenting and problem solving with these tools on their own. If left unaddressed, the IT skills gap could adversely impact U.S