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How to Get More Patients Leads with Healthcare Marketing

CMA Solutions

That’s because an increasing number of patients are now using the Internet and social media to address their healthcare needs. Below, we delve into more medical marketing strategies, beginning with the tactic that makes the most headlines. The tactics vary.

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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

Your SEO strategy should be clear: Move your brand on the first page of search engine results. At CMA, we devise a thorough SEO strategy for every digital marketing campaign that addresses three critical components of our award-winning program. This can be through external backlinks, social media and business directory listings.

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Onboarding the Board—Your Opportunity to Promote Peak Performance

.orgSource

They are wise stewards of our resources and visionaries who identify strategies for future growth. Feature new directors prominently throughout your social media platforms and send press releases to their local publications and news outlets. How would you describe your board’s performance? a thorn in the side?

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Success With Disruption: Why T-Mobile’s Departing CEO, John Legere, Was So Effective

Associations Now

Here’s what made his strategy work so well. A few strategies that worked for him: Give your strategy a name. Legere came to the leadership role at T-Mobile in the wake of a failed merger with AT&T, which the FCC opposed for competitive reasons, with a pledge to compete.

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Starring….Your Association Publications

Association Adviser

The CSLA circulates a press release announcing their win, posts the news and details of the win on its website, and shares the win broadly through its social media channels, all of which keep the association and its magazine top of mind for members and the public. One is Association Media & Publishing’s EXCEL Awards.

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Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

Reading “fake news” is even more interesting, particularly on social media where passionate individuals often hide behind a left- or right-wing moniker and feel emboldened enough to spat about a blog or not-so-reputable news site. An intense social media volley ensues until the real news is buried among insults and exaggerations.

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With New Administration, Government Communications Group Reasserts Members’ Role

Associations Now

NAGC is concerned that leadership will implement policies contradicting its Code of Ethics , which would pose a conflict for its members. Because of the change in administration, we wanted to just bring home the fact that government communicators ensure that the products [press releases, social media posts, etc.]