Reid All About it

JULY 23, 2021

Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Seven Ideas to Leverage Your Association’s Data to Drive Member Engagement. Challenges and Hopes: Insights from MGI’s 2021 Membership Marketing Benchmarking Report. Host: Marketing General Inc.

Video 195

Video Technology Content Strategy 195

Association Success

OCTOBER 27, 2020

Now, it’s time to leverage “freemium” (a word derived from “free” and “premium”) content to pique a larger audience’s interest. . An eye-catching blog based on a longer study, a stylish video on a timely issue and an engaging social media campaign are all examples of freemium content that can catch the public’s attention. .

Content 107

Content Strategy Library Newsletter 107

WBT Systems

DECEMBER 12, 2017

When you’re a lifelong learner, it’s frustrating to see people in positions of power who don’t understand the value of professional development. The employers who are afraid people will leave after they’ve invested in their professional development are aware of the power of education—they just don’t know how to use that power for good.

How To 229

How To millennials Handbook Survey 229

Reid All About it

AUGUST 20, 2021

As part of the Black in Events Exhale campaign, the team at BIEN and twine have teamed up to power a networking lunch where we will share stories, tips, and resources to support our community. Future Proof: Extend Event Impact Year-round. Presenters: Andrew Pearson, Chief Marketing Officer, Socio. Fri 8/20 at 12 p.m. Host: PCMA.

Revenue 195

Revenue Content Resources Strategy 195

Disciple Media

JUNE 29, 2023

Conduct thorough market research to identify your ideal customers. This in-depth knowledge will enable you to tailor your marketing efforts, create targeted messaging, and provide relevant content that resonates with your audience. Content marketing is a powerful tool for attracting, engaging and converting your target audience.

Strategy 36

Strategy Social Media Review Content 36

WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

Content 150

Content Marketing Education Course 150

WBT Systems

AUGUST 15, 2017

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

Education 155

Education Marketing Class Mooc 155

Reid All About it

FEBRUARY 12, 2021

I want us to embrace this moment in time as a forced proof of concept that we can evolve and move rapidly… take advantage of this crazy time to catch up to how your members, partners and community are currently living.” Don’t underestimate the power of a walk. Presenters: Harneet Singh, Director of Marketing, Preseem.

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

OCTOBER 22, 2021

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Your Future-Proof Career. Masooma Memon, Databox ).

San Diego 195

San Diego Education Social Media Content 195

MemberClicks

SEPTEMBER 27, 2023

It’s a proven way of boosting registrations because it leverages urgency, scarcity, and the fear of missing out. Take advantage of this by leveraging ads on the social media channels your members and ideal member profile frequent the most. This can be done through your purchase confirmation email.

Tools 52

Tools Tips How To Software 52

Velvet Chainsaw

JUNE 11, 2015

Feel-Act-Think According to True Impact Marketing (TIM), a Canadian neuromarketing research and strategy firm, consumer purchase behavior has evolved from Think-Feel-Act to Feel-Act-Think. Applying Groupon Tactics To Your Conference Marketing Groupon offers one of the best examples of a company that is going all in on neuromarketing.

Conference 40

Conference Price Discount Social Media 40

Velvet Chainsaw

MARCH 25, 2015

As Andy Crestodina says – “When you say it, it’s marketing…When they say it, it’s social proof.” What is Social Proof? The principle of Social Proof states that we determine what is correct by finding out what other people think is correct (Lun et al.,

Conference 40

Conference Review Discount Marketing 40

Reid All About it

APRIL 9, 2021

You know that data is—and will continue to be—the central source of power when it comes to organizational growth. Host: Social Velocity. Described as the first adventure TV show for planners, it is a fun journey that uncovers emerging strategies for producing powerful events. Johnson Experience Marketing. 1 CMP credit.

San Diego 370

San Diego Revenue Strategy Content 370

Disciple Media

FEBRUARY 6, 2024

In this blog, we will guide you through the process of building a membership site, from deciding whether it is the right fit for you and your business, to selecting the right platform, all the way through to launching and marketing your membership. This allows for more personalized content and marketing strategies.

How To 36

How To Price Analysis Content 36

Velvet Chainsaw

AUGUST 6, 2015

The Word of Mouth Marketing Association defines FOMO: “At its root, FOMO is a sort of social anxiety that occurs when one is concerned with missing a social interaction, experience of value, talk-worthy event, or monetary gain.”. We think marketers are uniquely positioned to build FOMO into their conference marketing strategy.

Conference 40

Conference Price Marketing Leadership 40

Association Success

APRIL 16, 2018

The answer to our question came in the form of a partnership with an event tech company called snöball, influencer marketing. You can even send personalized graphics for each speaker and each session, as well as for the sponsors, so that their marketing strategies are as individual as possible. We used this system, originally.

Tools 60

Tools Marketing Newsletter Project 60

Achieve

JUNE 1, 2015

Justin Lyons is a master persuader for social justice. In this role, he helps petition starters successfully launch national and international campaigns using storytelling, media relations, email marketing, stakeholder engagement and social media. The growth of platforms like Change.org is proof of this transformation. “The

Minnesota 52

Minnesota Chicago Social Media California 52

Reid All About it

JUNE 24, 2022

It’s a good start, for sure, but you know your market segments best. I was going to make this cauliflower piccata recipe but our area lost power during a windy thunderstorm on Friday night. Presenter: Carol Hamilton, principal, Grace Social Sector Consulting. Rory Archibald, Associations, Sectors & Marketing, VisitScotland.

Video 39

Video Revenue Strategy Technology 39

Reid All About it

OCTOBER 21, 2022

AMS experts will be showcasing platforms and sharing their knowledge with the association market. see targeted demos of learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. More info/register. Host: ASAE. Tue 10/25 from 10 a.m.

Revenue 44

Revenue Email Marketing Education Review 44

Reid All About it

NOVEMBER 8, 2019

WBT Systems describes how higher ed is now competing with associations in the lifelong learning market. MemberSuite explains the differences between customization and configuration, why you should think twice about AMS customization , and how many systems are customized even when they’re not marketed as such. Long live the topic!”.

Social Media 39

Social Media Revenue Washington DC 39

Reid All About it

OCTOBER 19, 2018

The inventor of the web, Tim Berners-Lee has a plan “to decentralize the web and take back power from the forces that have profited from centralizing it. Presenters: Sarah Sain, director of content for member communications, and Kelly Clark, manager for online marketing, Naylor Association Solutions. And guess what? 1 CAE credit.

Arlington 34

Arlington Austin Maryland Communications 34

Reid All About it

OCTOBER 7, 2022

Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. The chief hype officer: the problem with the Chief Marketing Officer’s job description. Guest: Rachel Clemens, chief marketing officer, Mighty Citizen.

Blended Learning 41

Blended Learning Education Video Conference 41

Reid All About it

APRIL 15, 2022

The more of us share our thoughts and experiences with each other, the better each of us will be equipped to make future-proof decisions about evolving our IT ecosystems, products, or services.” Learn how to develop an intentional culture and harness the powerful role it plays in achieving your mission. 1 membership benefit.

Proposal 39

Proposal Technology Revenue Marketing 39

Beth Kanter

AUGUST 26, 2014

Is success of the Ice Bucket Challenge a happy accident for ALS and the people who suffer from the disease or is the first example of the power of crowd charity? Can other nonprofits reproduce it? One has to step back and marvel at the most successful networked fundraising campaigns in the history of social or crowd fundraising.

San Francisco 28

San Francisco Boston Examples Social Media 28

Reid All About it

APRIL 13, 2018

Does your email marketing program deliver the way you want it to? Lisa Murton Beets at the Content Marketing Institute shares eight questions you need to ask before starting down that path. From social media outlets to email and telemarketing, hear what works for other associations and tips to determine what’s right for you.

DC 30

DC Washington Revenue Chicago 30

Reid All About it

JULY 15, 2022

The ASAE Technology Council and Marketing Council joined forces two years ago to create a model for assessing an association’s marketing technology maturity, which the pilot group found helpful. Prepare your association for these ten marketing automation implementation challenges. MarTech Maturity Model. Quick hits. CMP credit.

Technology 39

Technology Marketing Course Education 39

Beth Kanter

DECEMBER 23, 2013

This is an adaptation of the article “ Nine Valuable Marketing Lessons From a Nonprofit – Charitywater.org ” written for the KISSmetrics blog by Chloe Gray. This is an adaptation of the article “ Nine Valuable Marketing Lessons From a Nonprofit – Charitywater.org ” written for the KISSmetrics blog by Chloe Gray.

Marketing 28

Marketing Social Media millennials Video 28

Higher Logic

DECEMBER 22, 2015

James Baumann , Director of Communications & Marketing, The Association of College & University Housing Officers - International (ACUHO). James Baumann (ACUHO): AS a director of communications, I was interested in community as an outgrowth of social media. We use Hootesuite to push out community activity into social channels.

Social Media 120

Social Media Library Resources Guidelines 120

Leading Learning

AUGUST 20, 2020

Virtual conferences feature multiple sessions (not just a single Webinar or Webcast) and may include keynote presentations, training and education workshops, discussion areas, social networking opportunities, exhibit areas for vendors, and various other features. Often used more for marketing / lead generation events.

Conference 52

Conference LMS Learning Management System Video 52

Reid All About it

JANUARY 13, 2023

It’s time for MGI’s 15 th annual Membership Marketing Benchmarking Survey. WBT Systems recommends recession-proofing your association’s learning business. They explain how these factors affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Membership, Marketing & Engagement.

Revenue 39

Revenue Education Strategy Leadership 39

Reid All About it

JULY 22, 2022

Marketing General Inc. MGI) released the 14 th edition of their Membership Marketing Benchmarking Report. On the side: broccoli roasted with red onion, garlic power and ancho powder. Marketing oneself is important. Host: NXUnite by Nexus Marketing. Nicholas Strozza,VP of Marketing and Sales, Interpro.

Price 43

Price Technology Strategy Software 43

Nimble AMS

DECEMBER 9, 2023

Relying solely on your staff for events puts your association at a financial disadvantage – it also adds unnecessary stress to their workload. Imagine what your association could accomplish with the power of an engaged volunteer program. Give marketing collateral. Break the mold and increase your event revenue. 2.

Revenue 78

Revenue How To Discount Proposal 78

Nimble AMS

APRIL 11, 2022

Imagine what your association could accomplish with the power of an engaged volunteer program. Additionally, sponsorships are a great way to heighten event exposure through social media posts or email blasts. Here are three ways to leverage event volunteers to snag sponsorships: . Give marketing collateral for event volunteers.

Revenue 130

Revenue How To Discount Social Media 130