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Why Your LMS Needs Google Analytics

Blue Sky eLearn

You (or your marketing team) are probably using it to track traffic on your organization’s website. Then drill down deeper to identify campaign success by channel, user geolocation, revenue, etc. . Remem b er to optimize your marketing campaigns for tracking by adding the correct UTM parameters. . Audience .

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Select an LMS Consultant Before Beginning Your LMS Selection

WBT Systems

With more than 700 learning platforms on the market, how do you narrow the field down to the best learning management systems (LMS) for your association’s needs? Or, to ensure you absolutely get the best LMS for your association, hire an LMS consultant to help you with requirements, selection, and implementation.

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How to Prepare a Business Case for a New LMS

WBT Systems

As dysfunctional and frustrating as that old learning management system (LMS) is, your association still relies upon it. But, let’s face it, your current LMS is holding you back. You need a better LMS but the powers that be aren’t going to like that news. Preparing Your Case for a New LMS. Describe a brighter future.

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How to create an association marketing strategy

Freestone

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

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Is the LMS DOA?

Blue Sky eLearn

Headlines like, “The LMS Market Is Quickly Losing Ground,” and “Traditional eLearning is Dead,” have prompted concerned association leaders to ask me: “Why should I invest in an LMS if the technology is dying?”. Corporate LMS Systems Must Evolve or Die. Corporate LMS Systems Must Evolve or Die.

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How to Present a Business Case for a New LMS

WBT Systems

Your wish can come true if you know how to make a persuasive case for a new learning management system (LMS) to the decision-makers at your association. Last week, we explained how to prepare your business case for a new LMS —from collecting evidence to gathering allies. You must figure out how to connect a new LMS to those values.

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5 Essential CME LMS Features for Your Healthcare Association

Forj

Administering continuing medical education (CME) is no simple task— from the advanced accreditation reporting to the ongoing evolution of medical best practices, it can be a huge administrative task for your team. How to Choose the Right Healthcare LMS: 4 Top Tips. 5 Features to Seek in Your Next Learning Management System.

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