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APRIL 26, 2024

TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. The outlook for associations, as described in Marketing General Inc.’s She offers advice on getting a team together to develop and regularly review the model, and what to cover during team meetings.

Content 266

Content Survey Education Strategy 266

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OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

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JUNE 25, 2021

Tracy King has come to the rescue with an excellent idea: host the trade show/expo on your learning management system (LMS) —a long-lasting and sustainable solution for exhibitors, prospective customers and your association. Amanda Milligan, Content Marketing Institute ). Exhibitors. Quick hits. This is so me. Fri 6/25 at 1 p.m.

LMS 361

LMS Revenue Tips America 361

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OCTOBER 27, 2023

TopClass LMS highlights distinctive site features from several excellent examples. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. The competition for talent is as tough as ever.

LMS 256

LMS North Carolina Recruiting Recruitment 256

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FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Unlike social media platforms, a mobile app is controlled by your association and serves as a tangible reminder of the value of membership. Member mobile app.

DC 261

DC Washington Member Engagement Innovation 261

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MARCH 1, 2024

TopClass LMS shares another recap of a session from the Learning Business Summit. When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Advertising. Have you heard of Connected TV (CTV) advertising ? More info/register.

Education 256

Education New Hampshire Tips Technology 256

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JANUARY 12, 2024

If you’re a regular reader of Association Brain Food, this post from TopClass LMS will be familiar ground for you. Team questions. Karin Hurt and David Dye at Let’s Grow Leaders share seven assumption busters to propel your team’s strategic thinking. More info/register (ASAE Marketing Professionals Community).

LMS 266

LMS Education Member Engagement Revenue 266

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SEPTEMBER 15, 2023

TopClass LMS wants you to know about the coalition supporting legislation to extend the use of tax-exempt 529 savings plans to association credentialing programs. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Curated reading lists are the best, right? Credentialing support.

LMS 256

LMS Revenue Arlington Education 256

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APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. AI vs human interactions. 2024 membership pains. Gamification at events. More info/register.

Revenue 256

Revenue Price Denver Tools 256

Reid All About it

OCTOBER 4, 2019

When you’re selecting technology, like a learning management system (LMS), there’s so many ways you can botch the decision, mostly because you don’t know what you don’t know. WBT Systems suggests ten factors you should consider while developing requirements for your new LMS. LMS Success: Keys to Building Participation and Revenue.

LMS 186

LMS DC Social Media Washington 186

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FEBRUARY 16, 2024

Inspired by a session at the recent Learning Business Summit hosted by Leading Learning, TopClass LMS describes a data-driven approach to making DEI part of your educational strategy. One of her suggestions, social media polls, regularly pop up on LinkedIn. DEI & education. Post-event attendee engagement. to 3 p.m. –

Case Study 266

Case Study Newsletter Strategy Revenue 266

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JANUARY 5, 2024

TopClass LMS describes what they see in their crystal ball, particularly for professional development programs. TopClass LMS analyzed their social media analytics to find out which of their posts resonated most with the association community in 2023. Predictions for 2024. What’s on the horizon for associations in 2024 ?

Revenue 277

Revenue LMS Price Education 277

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JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Community experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

LMS 369

LMS Certificate America Committee 369

Freestone

DECEMBER 16, 2023

As you determine your measurement of success, it’s vital for you to consider all your stakeholders, including your learning team, membership team, and more. Do you leverage a learning management system (LMS), association management software (AMS), social media, or more? Connect with the Freestone LMS team today!

Education 57

Education Tips LMS Learning Management System 57

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NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Twenge says teens are in the midst of a mental health crisis because of phones and social media.

Tools 272

Tools Strategy Revenue Technology 272

Nimble AMS

JUNE 27, 2022

Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . Share the news on your social media, organization website, and within your virtual community to spark the most conversation and engagement.

Leadership 117

Leadership FAQ Member Engagement Social Media 117

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DECEMBER 15, 2023

TopClass LMS describes how assumptions about careers don’t always hold up now. He saw the idea in action at the Social Media Market World conference. So far, reading an article here and there, I’m liking it. Career flux. With constant change and uncertainty, we need a flux mindset to survive and thrive.

Iowa 256

Iowa millennials Texas Strategy 256

Freestone

NOVEMBER 22, 2023

Freestone LMS makes it easy to offer engaging course mediums and provide accessible learning options. Freestone LMS makes it easy to offer engaging course mediums and provide accessible learning options. Freestone LMS empowers organizations to repurpose content. Boost learner flexibility and engagement with Freestone LMS.

Revenue 52

Revenue Education LMS Price 52

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FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Wes Kao shares solid advice for onboarding yourself when you join a new team. Please email me if you have a piece you’d like to discuss.

Certificate 281

Certificate Price Tools Technology 281

Blue Sky eLearn

OCTOBER 28, 2019

Social Media. Choose a functional CMS that is easy for your team to keep updated, even if they have little to no coding experience. Marketing emails for attendees and non-registered members. Social Media. Stay connected to your members by directing them to your social media accounts.

Member Engagement 136

Member Engagement Directory Social Media LMS 136

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OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. Inspired by a Non-Dues-a-Palooza workshop presented by Lori Zoss Kraska of Growth Owl , TopClass LMS explains how to partner with a company’s CSR team on sponsored education programs that align with both your missions. AI in the workplace.

Revenue 272

Revenue Austin Tools Education 272

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JANUARY 10, 2020

That’s why I like the “most popular posts of the past year” posts that come out this time of year, like this one from AMS provider MemberSuite and this one from LMS provider WBT Systems. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Elise Dopson, Databox ).

LMS 243

LMS Software Chicago Washington 243

Forj

JUNE 7, 2021

For years, the LMS has reigned supreme as the top learning platform for associations. However, as you begin searching for your association’s next solution, you’ll quickly come across a new option on the market— learning experience platforms (LXPs). But, what really is an LXP and how is it different from your typical LMS?

LMS 91

LMS Course Library Learning Management System 91

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MARCH 12, 2021

. – The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results. The world of digital marketing is becoming increasingly sophisticated but achieving success doesn’t have to be daunting. Host: American Marketing Association. 1 CAE credit.

Nashville 370

Nashville LMS North Carolina Recruiting 370

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FEBRUARY 15, 2019

Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. Tue 2/19 at 1 p.m.* – How to Use Social Media to Raise Money Online. Hear about current trends in the social media landscape that nonprofits need to understand.

Social Media 170

Social Media DC System Technology 170

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OCTOBER 22, 2021

Aaron Wolowiec, CAE, CMP, of Event Garde reports back from in-person events he’s attended or he and his team have planned. Content marketing. From blog posts to case studies, find out exactly what content marketers create for each stage of their content marketing funnel. Masooma Memon, Databox ). More info/register.

San Diego 195

San Diego Education Social Media Content 195

Association Success

APRIL 8, 2020

Most of us use the internet and social media, so I didn’t get it, what was the big deal? A digital first culture means something larger than just posting on social media and staying in the know about the latest trends. You’re unsure about switching over your current LMS? Let the right person look at it. .

Education 94

Education LMS Social Media System 94

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DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Susan Schramm of Go To Market Impact describes five ways to “de-risk” your next virtual (or hybrid) event —”drawn from real-world experiences and scars (my own and others).”

Video 221

Video Certificate Review LMS 221

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JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

DC 275

DC Washington Learning Management System LMS 275

Higher Logic

OCTOBER 10, 2019

Customer upsell and cross-sell is a huge revenue opportunity for subscription-based software businesses, but many sales teams tasked with account expansion face a similar problem: It’s not always easy to tell which customers are ready for an upsell or cross-sell pitch, and which ones you should continue to nurture. Review Current Events.

How To 189

How To Products eBook Review 189

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JUNE 14, 2019

Learn how data from an LMS can help determine future decisions for education programming and audience engagement options. Why Content Marketing Is Key in B2B Lead Generation Efforts. . – Why Content Marketing Is Key in B2B Lead Generation Efforts. Hosts: Billhighway and Mariner Management & Marketing. 1 CAE credit.

Fort Worth 170

Fort Worth Tips Dallas Social Media 170

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DECEMBER 8, 2023

TopClass LMS explains why and how associations should step up their efforts and shares examples of associations who have. Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Marketing to Gen Z and millennials. Mobile apps.

Strategy 272

Strategy Video Technology Innovation 272

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MARCH 25, 2022

Professional development market potential. Thorben Grosser, VP of Product Marketing & Events, EventMobi. This requires a unique set of skills that your in-person events team may not possess. Plus, your team can’t be in two places at the same time to manage live speakers, Q&A, sponsors, etc. Host: EventMobi.

Revenue 195

Revenue Content Virginia Technology 195

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APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Achurch Consulting explains how the CliftonStrengths assessment is a game-changer for teams , especially hybrid and remote teams. CliftonStrengths. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

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JANUARY 19, 2018

Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. Presenter: Dan Berger, Founder and CEO, Social Tables. Learn how to build a content library, get started with an LMS, and motivate your members to join in the program. The deadline is February 2.

LMS 174

LMS Price Revenue Technology 174

Blue Sky eLearn

JANUARY 14, 2019

Prioritize social media engagement. Prioritize social media engagement. When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. The most popular social media platforms include: Twitter.

Strategy 157

Strategy Social Media Discount Newsletter 157