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How to create an association marketing strategy

Freestone

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

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6 Digital Tactics to Keep Association Members Engaged

Blue Sky eLearn

For that reason, we’ve outlined several ways you can use technology to keep your association members engaged and involved. Social Media. When you take full advantage of the resources available to you, you can achieve a lot within your association and among your members. Social Media. Personalization.

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Association Brain Food: 4.19.24

Reid All About it

TopClass LMS explains how it works and shares examples of associations doing this now. Americans no longer trust traditional institutions, like the media, higher ed and government, because they’ve veered away from their original purpose. And, unlike social media channels, your association controls the app.

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Association Brain Food: 3.8.24

Reid All About it

TopClass LMS published another recap from the recent Learning Business Summit. In 2024, the data continues to show how the historical assumptions that drove association strategy are less and less valid.” Membership Mondays: What Does Member Engagement Mean to You? Education program marketing. Loneliness. 1 CAE credit.

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Member Engagement Strategies: A Guide for Associations

Fonteva

Whether your association is made up of professionals in the same field or alumni who went to the same university, member engagement should always be one of your top priorities. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

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Association Brain Food: 4.12.24

Reid All About it

TopClass LMS shares 15 tactics for keeping your attendees’ interest and attention. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. Distraction is an occupational hazard for all of us. Gen Z education. More info/register.

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Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

From creating processes for handling your association’s most valuable asset (your data) to delegating tasks to maintain an organized strategy, this guide covers it all. Consider another valuable tool in your association’s toolbox: your association learning management software (LMS). Social media platforms. Let’s dive in!