article thumbnail

Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process. Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility.

Strategy 169
article thumbnail

Why You Should be Segmenting Your Members by Data, Rather than Type

Higher Logic

Example 1: Newsletters. The days are gone where we could shove every piece of content into a growing newsletter and expect your audience to read it. One of the main vehicles associations use to engage their members is newsletters, but not every member is going to be interested in the same content. Did you know….

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

GrowthZone | ChamberMaster Customers Recognized at 2023 ACCE Annual Convention

GrowthZone

It was shot with cell phones, edited and then posted on the chamber’s social media channels, shared in its email newsletter, as well as on their local newspaper’s website and other locations. The Greeley Area Chamber’s main goal in its website revamp was to provide a place that tells the chamber’s story.

article thumbnail

4 ways nonprofits are changing, and other top read association articles this week

Association Success

Every Friday, we pull five articles our audience liked most from our weekly newsletter to help us all keep up with what’s trending. We look at the most-read articles from subscribers to our personalized biweekly newsletter, which is powered by rasa.io. You’ve got leadership in mind. If you’re not subscribed, make sure you do ! .

article thumbnail

Association Brain Food Weekly: 11.26.21

Reid All About it

Find out how to apply the three cornerstones of a culture of engagement and understand the main reasons your good employees leave. How to Rethink Your Association’s Newsletter from the Ground Up. Newsletters are a staple of association life. Is it time to rethink your association’s newsletter? CAE credits.

article thumbnail

Association Brain Food: 5.12.23

Reid All About it

Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. But do you? Virtual for in-person attendees. . More info/register. .

Chicago 200
article thumbnail

Here’s a big idea: Innovation can be small

Association Success

While we were nervous they might share the newsletter with non-members, we realized they could download the PDF and share it regardless, so why not embrace this potential marketing and give our members what they want? This turned a 4-click login process into a 1-click viewing process and made our members much happier.