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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Content Curation 101: Creating Meaningful Member Relationships.

Innovation 359

Innovation Las Vegas Communications Education 359

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JUNE 2, 2017

LMS provider WBT Systems describes the different psychological, environmental, and technical obstacles that stand between your members and your online learning programs. As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Location: New York.

Raleigh 150

Raleigh Chicago DC Washington 150

Mariner Management

DECEMBER 10, 2020

Pre-pandemic associations tapped their components for four key roles: member engagement, leadership development, member recruitment and professional development delivery. In 2019, member engagement rose to the top for the first time. The role of the chapter sharpened in focus around local member engagement.

Metro 83

Metro Boston New York Member Engagement 83

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APRIL 2, 2021

Mike Murray, Content Marketing Institute ). Hear what works, where to focus your resources, marketing, management, and tracking. Presenters: Genevieve Borello (Moderator), CAE, Senior Manager, Member Engagement, ACTFL. Presenters: Kathryn Frankson, Director of Marketing | Informa. Quick hits. Stan Garfield ).

Revenue 335

Revenue Conference Industry Strategy 335

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MARCH 5, 2021

Laura Cappelle, New York Times ). The nerdy dopamine pathway: a well-traveled route if, like me, you get excited and energized by the possibility of learning something new. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Scott Barry Kaufman ). Host: ASAE.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

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FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Break Down Barriers to Early Engagement. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

Revenue 370

Revenue North Carolina Industry Technology 370

YourMembership

DECEMBER 11, 2014

The fact that the job market is heating up is significant for many associations. The ongoing race to identify and recruit qualified talent will only increase as we move into 2015. “There’s a little wind at our backs, as evidenced by the broadly positive hiring plans, and we see that as boding well for 2015.”.

New York City 150

New York City New York Newsletter Social Media 150

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DECEMBER 2, 2022

New member engagement. The 2022 New Member Engagement Study from Amanda Kaiser at Kaiser Insights and Dynamic Benchmarking includes survey data on how associations of different sizes handle new member engagement. Word-of-mouth marketing. Topol, New York Times ).

Tips 41

Tips Video Content Marketing 41

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APRIL 29, 2022

Their non-dues revenue scorecard takes seven factors into account, including member value, market insight, effort, and cost. Marketing Analytics. Learn about the data analytics available to marketers and what we can extrapolate from them. Presenter: Jen Salazar, Senior Digital Marketing Manager at IEEE Computer Society.

Revenue 39

Revenue Louisiana Technology Recruiting 39

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SEPTEMBER 6, 2019

The Harvard Business Review describes how the New York Public Library involved employees from 93 branches in innovation communities —could be a good model for chapters. I started this weekly publication because young members of my state SAE lamented not having a big enough PD budget to acquire all the CAE credits they needed.

Chicago 37

Chicago LMS New York Content 37

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FEBRUARY 4, 2022

Alona Shalieieva, Content Marketing Institute ). Fri 2/4 at 9:30 a.m.* – State of the Association Job Market (NYSAE Engagement Lounge). Whether you are looking to hire new staff or are in the market for a new position, it’s important to know what to expect in 2022. CEO Update LIVE: Recruiting.

Content 39

Content Education Recruiting Recruitment 39

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AUGUST 19, 2022

If a new AMS is in your future, read about the factors you should consider when comparing software —and then the Ellipsis guide will help you prepare for implementation. Recruiting young members. The latest MGI report disclosed how poorly associations are doing with young member recruitment. Quick hits.

Technology 43

Technology Software Cost Products 43

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AUGUST 9, 2019

Their post describes the benefits of learning subscriptions for members, employers and associations, and shares ideas for tiers, pricing, and retention tactics. The most important element in marketing and communications is segmentation, says MemberSuite. MGI’s 2019 Membership Marketing Benchmarking Report (Alexandria VA Brown Bag).

Columbus 39

Columbus North Carolina LMS millennials 39

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FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. On the side, not her broccoli purée, but thanks for the idea, Nigella, but the New York Times version , which we really loved. It’s fun to have broccoli in a new format. Remote work models. Host: Fridays@4. Host: Feathr.

San Diego 370

San Diego Price Strategy Education 370

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OCTOBER 18, 2019

Find out what your company needs to know about engagement (paid or otherwise) with these sites. Quick hits before we get to next week’s free webinars: Is your marketing mediocre? The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Peruse this checklist to find out.

North Carolina 34

North Carolina Education Project Communications 34

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AUGUST 20, 2021

Recruiting and retaining volunteers is a mighty challenge when members have no time to spare. But what if you could show members a pathway that allows them to develop the skills and experience not only for the task at hand but for the next level of volunteering—or the next step in their career? Member engagement.

Revenue 195

Revenue Content Resources Strategy 195

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DECEMBER 4, 2020

Host: New York Society of Association Executives. Two sessions: Respond, Don’t React: How This Simple Change Can Make All the Difference, and How to Create an Integrated, Multi-Channel Event Marketing Plan. More info/register (fee for MPI non-members). More info/register (fee for ASAE non-members). Host: ASAE.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

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JANUARY 6, 2023

At The Free Press (my new favorite daily), Amanda Fortini reminds us that commonly held stories are often untrue. This New York Times story by Roger Cohen is shocking, but not surprising. For my marketing friends and clients, enjoy these ten content ideation methods for busy content teams. Quick hits. Fri 1/6 at 4 p.m.

Revenue 42

Revenue North Carolina Education System 42

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OCTOBER 16, 2020

Anna Goldfarb, The New York Times ). Green beans are all over the farmers market right now. Hear about a different way of thinking about how to successfully engage the audience you want while fostering robust participant communication and interaction. Tackling Multicultural Marketing Like a Pro. 1 CMP credit.

Indiana 221

Indiana Review Education Conference 221

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NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Online learning.

Las Vegas 369

Las Vegas Virginia Content Washington 369

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MAY 1, 2020

Gabrielle Hamilton, New York Times ). Are you finding board members more receptive to change? Host: New York Society of Association Executives. Hear about some major considerations for online engagement. Christina (Tina) Marmor, Director, Marketing Events, Fonteva. (Anne Saxelby, Eater ). “My

North Carolina 273

North Carolina Revenue Strategy Education 273

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JUNE 14, 2019

Good eats: One of the best dishes I’ve ever made in my Instant Pot: pressure cooker spicy Korean pork shoulder from Melissa Clark at the New York Times. Why Content Marketing Is Key in B2B Lead Generation Efforts. Learn how to create a content marketing strategy that generates qualified leads for your organization.

Fort Worth 170

Fort Worth Tips Dallas Social Media 170

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SEPTEMBER 9, 2022

David Brooks, New York Times paywall-free view). Explore how the unique characteristics of individual members factor into association membership, find out what associations should be looking at to understand their members and prospects, and how to incorporate the voices of all members to create a more representative organization.

Education 41

Education Project LMS Technology 41