Higher Logic

AUGUST 9, 2018

In the past, SNMMI was sending generic “we miss you” messages to members hoping they would renew, but there was minimal strategy behind their marketing actions. Getting in touch with members through automation. 2 additional renewals came from other member types. The numbers speak for themselves. Looking to the future.

Case Study 120

Case Study Recruiting Recruitment Revenue 120

Aptify

JULY 1, 2020

Even (and especially) when times are tough , it’s important keep new members coming in. Here are four ideas to help you reach your recruitment goals , even in challenging times : Provide valuable , relevant content. . W hen prospects are ready to join, make sure the process is quick and easy.

Recruiting 72

Recruiting Recruitment Tips Price 72

Fonteva

FEBRUARY 9, 2021

These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members. However, as time goes on, the same old engagement tactics won’t hold out. Members should be able to self-edit their profiles to avoid inaccuracies.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Reid All About it

JANUARY 12, 2024

Young member engagement. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Member mobile app. 1 CAE credit. More info/register.

LMS 266

LMS Member Engagement Education Revenue 266

Association Analytics

MARCH 13, 2024

Marketing – This person targets specific audiences with messaging about opportunities or activities that aim to increase member participation, and subsequently, scores. Membership – This person works to get unengaged members more involved in the organization and target non-members for recruitment.

Review 169

Review Member Engagement Process Examples 169

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Another is persuading members to make time for association engagement.

Revenue 256

Revenue Price Denver Tools 256

Reid All About it

FEBRUARY 16, 2024

by Daniel Zagales, Datanami More workers want to change jobs, but the market is getting tougher. | by Anne Marie Chaker, Wall Street Journal <Gift link—and by the way, have you adapted your marketing and programming strategies to this different job market?> More info/register. 1 CAE credit. More info/register. .

Case Study 266

Case Study Newsletter Strategy Revenue 266

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Association Analytics

SEPTEMBER 27, 2023

However, the trick is to shift the conversation from the process to the outcomes. With analytics, the benefits sell themselves: Reducing manual work Optimizing processes Growing revenue Having consistent, trusted data Increasing engagement Driving your association’s mission For example, consider an association dedicated to promoting literacy.

Analysis 169

Analysis Revenue System Learning Management System 169

MemberClicks

SEPTEMBER 21, 2022

For you, renewed members takes up less time and resources because they’re already onboarded while paying the same dues fee. This makes it way more cost-effective to retain the support of existing members than recruiting, onboarding and engaging new members all the time.

Process 52

Process Strategy Tips Discount 52

Reid All About it

JANUARY 19, 2024

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Marketing to Gen Z and millennials. Membership, again. Event trends.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. Sponsorship.

Revenue 256

Revenue Strategy Price Newsletter 256

Higher Logic

FEBRUARY 4, 2020

Make it simple for your members to connect (on their terms) while providing a cohesive member experience. Customization : With customized communications, you can increase your chances of recruiting them as members and play a pivotal role in their growth while diversifying membership and working to future-proof your association. #3.

Communications 287

Communications Tips Content Tools 287

Reid All About it

JULY 21, 2023

This 5-step process can even be applied to sponsorship, membership, certification, education, in-person events, virtual events, or the next big thing your team creates. Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. – CAE credit. More info/register. 1 CAE credit. .”

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Put brown rice in a spare coffee grinder and process it until it resembles flour. More info/register.

Tools 272

Tools Strategy Revenue Technology 272

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Membership engagement.

Revenue 227

Revenue Survey Education Strategy 227

Eric Lanke

JUNE 10, 2013

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. Is there an approval process such an idea it would have to go through?

Member Engagement 100

Member Engagement Wisconsin Committee Project 100

Reid All About it

DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Bulletin describes how a member app helps you nurture member engagement. Member retention. Marketing to Gen Z and millennials. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

Blue Sky eLearn

MAY 15, 2018

That said, it’s important to think about boosting member engagement as the best way to set your recruitment strategy up for long-term success.¹. With an engaged member base, word about your association’s value will spread organically, supporting your greater recruitment efforts. Host an in-person event.

Membership Management 179

Membership Management Software Recruiting Recruitment 179

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Nimble AMS

MAY 13, 2022

Recruiting younger members by providing desirable benefits is vital for organizational success and longevity.?When When young professionals join your organization and meet their professional or personal goals, it maximizes member engagement, accelerating your own association goals. Networking opportunities ?.

millennials 113

millennials Certificate Member Engagement Tips 113

Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing 159

Marketing Email Marketing Software Social Media 159

EventMobi: Association Events

SEPTEMBER 21, 2023

In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Membership retention is an organization’s ability to keep its members active following recruitment and onboarding.

Strategy 130

Strategy Software Social Media Discount 130

Nimble AMS

JUNE 22, 2022

Here are three ways to implement technology at your organization, helping you to transform the member experience and boost recruitment, retention, and revenue. How innovative technology builds member loyalty. Ensure the technology touches on these three areas: Recruitment and retention. Networking options.

Member Experience 122

Member Experience Tips Software LMS 122

YourMembership

FEBRUARY 9, 2017

To successfully attract and keep association members, continually remind yourselves membership marketing is a process. To successfully attract and keep members, you […]. Many associations struggle to improve their membership growth and retention. Unfortunately, there’s no silver bullet.

Marketing 150

Marketing Process Recruiting Recruitment 150

Reid All About it

APRIL 30, 2021

In this facilitated discussion, panelists will share success stories and lessons learned from their strategic planning processes, including how they’ve used diverse sources to understand current and future member needs, define organizational goals, and develop scenarios to level-up their strategic planning. Host: Fridays@4.

Education 354

Education Technology Strategy Revenue 354

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Member app. Unlike social media, a mobile app serves as a centralized communication channel for your members. New association event.

Certificate 281

Certificate Price Tools Technology 281

Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Trust me, when you don’t know which direction your content is going, the publishing process comes to a halt. Learn about tools and processes that can help you maintain healthy item banks for your programs.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

SEPTEMBER 15, 2023

They explain why and how to get buy-in from staff and executives, how to manage an implementation when you barely have time for your real job, and why you should focus on business outcomes, not processes. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Open Space events.

LMS 256

LMS Revenue Arlington Education 256

Eric Lanke

APRIL 30, 2012

Member Engagement. Everyone Is Responsible for Member Recruitment. Staff is expected to uncover concealed needs even before members are fully aware of them and to help members plan for the future "and not just whats on their desk today," he says. Everyone," he said, "is responsible for member recruitment.".

Recruiting 100

Recruiting Recruitment Proposal Member Engagement 100

Ngage Management

MARCH 15, 2024

These experts bring a wealth of knowledge in event planning, membership recruitment, financial management, marketing, and governance. Additionally, AMCs often have established relationships with vendors and suppliers, allowing them to negotiate favorable rates for services such as event venues, printing, and marketing materials.

Association Management 52

Association Management Guidelines Cost Resources 52

Reid All About it

MARCH 12, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results. Host: American Marketing Association. Host: Fridays@4.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Nimble AMS

JANUARY 29, 2022

Membership executives and team – The people in these roles aim to boost member recruitment, engagement, and retention. Reduce membership lapses by using data about past behaviors to predict if a member is unlikely to renew, and then intervene before losing the membership.? . that boost member engagement and?lead

Recruiting 132

Recruiting Recruitment Team Revenue 132

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Reid All About it

JANUARY 28, 2022

Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. Learn how the American Speech-Language-Hearing Association developed a unified process to manage their annual program participant survey.

Newsletter 195

Newsletter Survey Team Software 195

Reid All About it

JANUARY 18, 2019

They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with case studies of organizations that have successfully shifted their cultures. In this competitive talent market, this sounds like a must-read for association execs. A classic marketing mantra (about pricing) is flawed.

DC 293

DC Washington Member Engagement Content 293

Reid All About it

OCTOBER 6, 2023

Based on conversations with young members, former members, and never-members from multiple industries, Michelle Maher of Highland describes why young professionals are engaging digital channels instead of associations and the unique value they seek from associations. Content marketing. Next gen membership #2.

Revenue 256

Revenue Certificate Tools Innovation 256