Associations Now

AUGUST 20, 2019

Two new reports point to member engagement challenges for associations, which could mean it’s time to test out an omnichannel marketing strategy—and, no, that’s not the same thing as multichannel marketing. Is your member engagement rate dropping? Now, you might be thinking, “We’re already doing omnichannel marketing.”

Marketing 92

Marketing Member Engagement Strategy Report 92

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OCTOBER 27, 2023

Ewald Consulting describes how the Association of Workplace Investigators uses Local Circles to build connections and foster community among members and non-members. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? What can automation be used for? CAE credit.

LMS 259

LMS North Carolina Recruiting Recruitment 259

Higher Logic

MARCH 24, 2020

From marketing automation to customer experience to all things community, happy learning with Higher Logic! Thanks to the power of technology, you can watch on-demand videos covering everything from the basics to more advanced content. Higher Logic Videos & Social Media. Live Distance Learning Training. Take a look.

Library 219

Library Products Video Course 219

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DECEMBER 1, 2023

Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). 6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year?

Arlington 271

Arlington Technology Strategy Los Angeles 271

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MARCH 25, 2022

Professional development market potential. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Public Speaking in a Video World ( Chatting with Agnes & Cecilia). This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Host: EventMobi. Host: Fridays@4.

Revenue 195

Revenue Content Virginia Technology 195

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JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Nimble AMS

APRIL 29, 2022

There are myriad options on how to increase profits, however, leveraging successful strategies at your organization guarantees increased revenue and delivers value to the member experience. . Providing event opportunities is a fantastic way to improve the member experience and accelerate association non-dues revenue.

Revenue 117

Revenue Strategy Discount Price 117

Reid All About it

MAY 3, 2019

Your members have high expectations, and a distinctive, original, and personal user experience is a requirement in today’s digital world. Hear about an organization utilizing the power of integrated technology to grow, retain, and strengthen their connection to members. Telling Your Story Through Blogs, Photos and Videos.

Tucson 262

Tucson Phoenix Products Tools 262

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NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Using data-driven insights and AI can help you be invaluable to your members. . More info/register. 1 CAE credit.

Tools 276

Tools Strategy Revenue Technology 276

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MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

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JANUARY 5, 2024

Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). Host: UST Education Speakers: Marcus Leite, Director, Sales & Marketing, and Dan Stevens, President, WorkerBee.TV More info/register. 1 CAE credit.

Revenue 281

Revenue LMS Price Education 281

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JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 259

Survey Project Strategy Education 259

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APRIL 1, 2022

With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Real-time messaging, video chat, better intel for associations—yes, bring it on! Presenter: Kevin Whorton, president, Whorton Marketing & Research. Career changers.

Revenue 195

Revenue Technology Education Video 195

Nimble AMS

MAY 10, 2022

According to the Edelman and Linkedin study, 64% of respondents said thought leadership content was a more trustworthy means of determining an organization’s expertise than marketing materials or product sheets. . Your staff interacts daily with members, often gaining precious insight into their experiences.

Leadership 180

Leadership Content Social Media Sample 180

YourMembership

DECEMBER 23, 2015

They also need to utilize technology that captures the member experience. Many associations offer services intended to solve issues for traditional members, but these offerings may not appeal to tech-savvy and tech-friendly millennial members.

millennials 150

millennials Video Social Media Technology 150

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JANUARY 28, 2022

Take Your Silent Auction to the Next Level: Raise More Money, Free Up Staff Time and Create an Unforgettable Member Experience. The superman of silent auctions is going to lead a conversation alongside a few of his clients about how they revolutionized the silent auction experience. Fri 1/28 at 1 p.m. Host: Fridays@4.

Newsletter 195

Newsletter Survey Team Software 195

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Wed 11/15 at 1 p.m. – 1 CAE credit. More info/register.

Certificate 286

Certificate Price Tools Technology 286

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MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Quick hits. Sat 5/8 at 12 p.m.

St. Louis 370

St. Louis Technology Strategy Products 370

Higher Logic

AUGUST 10, 2017

It’s normal, which makes it an unconscious expectation for your members. How to Personalize the Online Member Experience. You’re probably not going to greet members with a city-specific weather forecast, but you can use online activity data and transactional information to customize their experiences.

Social Media 196

Social Media Video Content Member Experience 196

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MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

St. Louis 341

St. Louis Technology Strategy Conference 341

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SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 230

Revenue Survey Education Strategy 230

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OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Content marketing. It is no longer a weird experiment in some back room with a tiger team.” CMP credit.

Revenue 259

Revenue Certificate Tools Innovation 259

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JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. However, their event experience—and your sponsors’ satisfaction—would improve if they did. Renew: Is Your Member Renewal Journey Magical or Miserable? Event apps. 1 CAE credit. More info/register. . 1 CAE credit.

Metro 195

Metro Strategy Technology Marketing 195

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MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. I wonder how PCMA and its attendees felt about the experience. This series of 15-minute videos cover hot topics and issues related to 501c organization management.

San Diego 259

San Diego Strategy North Carolina Conference 259

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MARCH 12, 2021

I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. Host/presenter: video producer Jeff Achen, CallSign51.

Nashville 370

Nashville LMS North Carolina Recruiting 370

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Kelli Kopec, Product Marketing Manager at Cvent. More info/register.

Innovation 359

Innovation Las Vegas Communications Education 359

Blue Sky eLearn

OCTOBER 19, 2020

Invest in video conferencing software. While you may not have actual face-to-face interactions, a video tool is a great way to still connect your members and show them that they’re more than just names on a screen. He has experience with lead generation, content marketing, marketing automation, and events.

Association Management 250

Association Management Committee Learning Management System Software 250

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JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

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JULY 21, 2023

Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. – 1 CAE credit. 1 CAE credit. More info/register.

Atlanta 195

Atlanta millennials Price Technology 195

Socious

DECEMBER 22, 2016

From paper checks to marketing automation and targeted email drip campaigns , every year brings something new for membership management. So what does 2017 have in store for those us working in membership and member marketing? Prediction #1) Members and Marketers Will Put Greater Emphasis on the Member Experience.

Membership Management 100

Membership Management Video Software Member Experience 100

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JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Wed 7/12 at 5 p.m. AI and event planning. ASAE Membership Monday More info/register. .

Tools 195

Tools Education Newsletter Chicago 195

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MARCH 24, 2023

Instead, recent AMS data reflects more accurately how your members and prospect attendees are living now. They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Panelists will share their experiences, challenges and takeaways. 1 CAE credit.

Revenue 230

Revenue Chicago Leadership Education 230

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JANUARY 8, 2021

Jodi Harris, Content Marketing Institute ). Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. Amy Gitchell, Marketing Specialist, GrowthZone AMS.

Las Vegas 370

Las Vegas Case Study Conference LMS 370

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JULY 2, 2021

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Creating your Content Stream—from Marketing to Sales to Programs. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader.

Technology 370

Technology Strategy System Education 370

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. Implementing even the most basic member retention strategies will not only save you money, it’ll help you increase revenue over time! Market like a pro. Your association marketing strategy can be applied to your events throughout the year.

Strategy 130

Strategy Software Social Media Discount 130

MemberClicks

DECEMBER 14, 2023

With over 50% of job seekers stating that their preferred source for finding job openings is online , creating job boards is an easy and impactful way to diversify your organization’s income while also attracting and retaining members. They improve member experience , expand your network, boost organization credibility and more.

Revenue 52

Revenue How To Software Press Release 52

Freestone

DECEMBER 12, 2023

Re-formatting information by transcribing info from a video into an infographic or a series of images. Customize your learners’ experience If your members are required to complete a certain amount of ethics hours to maintain their license, t ry offer ing a set of learning opportunities that complete their hours.

Learning Management System 81

Learning Management System LMS Revenue System 81