Higher Logic

JANUARY 31, 2019

Tech is still booming with a competitive edge, people are living longer, and younger emerging generations like Millennials and Gen Z’ers will continue to shake up the workplace (and your member base). And not just because, like, you assume all young folks love wasting away on social media ).

Communications 184

Communications millennials Tips Software 184

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Unlike social media platforms, a mobile app is controlled by your association and serves as a tangible reminder of the value of membership. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations.

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DC Washington Member Engagement Innovation 261

Associations Now

JULY 26, 2019

A report from the CMO Council finds that consumers increasingly look for brands in multiple media—and that includes physical mail and the telephone, too, not just social media. The report finds that 85 percent of consumers want a blend of physical and digital when interacting with a brand. Millennials did the same.

Marketing 54

Marketing millennials Social Media Survey 54

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. According to the ASAE Foundation’s Association Operating Ratio Report , membership dues make up 45.4% The solution? Implementing proactive member engagement strategies!

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Nimble AMS

DECEMBER 11, 2022

While not quite as large a demographic as Millennials , Gen Z is historically the most racially and ethnically diverse generation to date. Sure, you’ve heard of TikTok, but does your association use the massively popular social media platform? Invest in the best social media platforms to reach Gen Z.

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Recruiting Recruitment Social Media Member Experience 135

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. Tue 5/25 at 11 a.m. –

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San Jose Email Marketing Tools millennials 369

EventMobi: Association Events

SEPTEMBER 13, 2023

This organic connection is worth its weight in gold and can save you on big marketing costs. 90% of millennial donors are motivated to give based on the mission rather than the organization. Use data to improve Member data should inform the types of programming, events, and marketing strategies you’ll implement moving forward.

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Member Experience Tips How To Software 130

Higher Logic

MAY 29, 2020

With a combination of engagement tools, you can gather the data about members’ interests, segment your members by interests, and nurture members with automated campaigns – all to encourage more participation and create more exposure for the content they’re truly interested in, like your new report. Objection 2: Social Media.

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Social Media Tools Member Engagement Revenue 254

.orgCommunity

JUNE 18, 2019

Generation Z and young Millennials are different. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. The 4 Education Expectations of Millennials and Gen Z.

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millennials Education How To Social Media 40

Velvet Chainsaw

OCTOBER 12, 2018

At a recent conference consultation with a client, a millennial made me think that I wasn’t keeping up with the times. We were discussing their marketing and communication strategies for their event. Then she could use links in emails, newsletters and social media posts as spokes to connect back to the conference home base.

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Conference millennials Social Media Newsletter 85

Nimble AMS

DECEMBER 5, 2022

If something goes wrong, a volunteer moderator can intervene or report a discussion to a staff leader. If you’re looking to build bridges with younger professionals , Gen Z and Millennial members are especially interested in mentoring opportunities. Consider hosting a volunteer thank you party to celebrate their efforts.

Member Engagement 133

Member Engagement Social Media Review Recruiting 133

Reid All About it

OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. How can technology and automation make our marketing efforts less painful? Strategic partnerships. More info/register.

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LMS North Carolina Recruiting Recruitment 256

Associations Now

JULY 19, 2016

Use your social media presence to attract new member leads for your organization—but don’t forget the strategy. In fact, when it comes to social strategy, a few more steps are needed to turn your plan into something that drives new membership, advises Brie Ragland, social media account manager at MultiView.

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Social Media Cleveland Philadelphia Committee 40

Associations Now

JUNE 25, 2014

Despite the more than $5 billion dollars spent on marketing campaigns in social media spaces in 2013, new research from Gallup found that consumers’ purchasing decisions are more influenced by friends and TV commercials. Instead of selling, Gallup says, brands should use social to build community.

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Social Media millennials Review Report 40

Reid All About it

MAY 13, 2016

A good report informs and influences action. In this webinar you will learn: reporting best practices, tips for compiling information from multiple data sources, and time-saving techniques to make you look good. Speaker: Amanda Myers, Director of Product Marketing, Abila. Host: ASAE Marketing Council Section.

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North Carolina Raleigh Guidelines millennials 150

.orgCommunity

FEBRUARY 25, 2019

marketing automation software offers tools to lift those relationships to a new level. Aimee, who is senior digital marketing advisor at HighRoad Solution, gave an insightful overview on building successful member journeys. Don’t forget social media. If you seek to deeply engage constituents (And, who doesn’t?),

Marketing 68

Marketing Case Study eBook Social Media 68

YourMembership

FEBRUARY 8, 2013

3) Millennials on the Job: All They Really Want Is a Little Appreciation by Christina Pope. Do Millennials care about “length of service” recognition? A study conducted by the Center for Creative Leadership in San Diego found Millennial employees have about the same level of organizational commitment as other generations.

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Associations Now

MARCH 26, 2019

Social media is becoming increasingly important for member service, but it highlights the many channels customers use for help. A series of recent coverage and reports suggests that in the modern age, you need to be thinking about both digital and traditional customer service methods.

Strategy 97

Strategy Social Media Maine millennials 97

SCD Group

MARCH 8, 2016

Most are dealing with the transition from Boomers to Millennials. Snapchat Has Grown Up: What You Need To Know As A Marketer By Keith Quesenberry via Social Media Today Snapchat marketers have reached engagement rates of 80% compared to Facebook where a 1% engagement rate is now considered good.

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Marketing millennials Social Media Content 40

Associations Now

JUNE 2, 2015

Millennial meeting planners are most likely to choose event venues based on cost, whereas older generations are more likely to choose meeting locations based on the customer service they receive. Millennials are also more likely to turn to social media and blogs for reviews and ratings when evaluating a potential venue.

millennials 40

millennials Discount Survey Social Media 40

Reid All About it

DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Marketing to Gen Z and millennials. Host: Carol Hamilton, principal, Grace Social Sector Consulting Thu 12/14 at 2 p.m. –

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Strategy Video Technology Innovation 272

Association Briefings

DECEMBER 19, 2020

The smart use of data can have a profound impact on all sectors of an association - membership, marketing, communications, meetings, education, and advocacy. Your members - especially your digital-first millennial and Gen Z members - aren’t just wanting an individualized digital experience. They expect it.

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Marketing eBook millennials Cost 52

Associations Now

JANUARY 7, 2020

Shaun O’Reilly, vice president of marketing at MemberSuite, thinks member engagement will remain the top challenge in 2020. Social media diversification. This could be the year you break out of business as usual on social media. Also consider new platforms for engagement. How might you use TikTok to engage members?

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Member Engagement Social Media Revenue millennials 79

Virtual

NOVEMBER 19, 2014

Augusta National is one of the world’s best examples of a private social community where each member has opted in and is carefully screened to enhance the experiences of all other members. Increasingly, it’s via a private online social community, especially if your organization has lots of millennials as members.

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Social Media Class millennials Report 100

MemberClicks

APRIL 28, 2022

And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. So, how do association marketers speak to young members and get them to lean in? Recruiting new members and keeping them engaged is a crucial activity for all associations.

Tips 98

Tips millennials Newsletter Recruiting 98

Reid All About it

JANUARY 25, 2019

The weekly list of free educational events and resources for the association community… Oh my god, Millennials, Gen Z, they’re here! WBT Systems explains what you really need to think about when developing and marketing education for all generations. Don’t fall for sensational generational learning myths. Tue 1/29 at 2 p.m.

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Chicago DC Content Washington 170

Associations Now

JANUARY 6, 2020

How well your nonprofit’s email and social media campaigns perform depend upon how well your website is designed. How well your nonprofit’s email and social media campaigns perform depend upon how well your website is designed.”. Need help engaging millennials? Website Design Tips for Nonprofits. Back to basics.

millennials 54

millennials Social Media Tips Communications 54

Associations Now

APRIL 17, 2019

LinkedIn can reference a user’s existing calendar systems, so maintaining a separate one in the app isn’t necessary, Social Media Today reports. A bot-based calendar search tool was discussed in 2016, but Social Media Today notes that the automated function “never seems to have seen the light of day.”.

Social Media 53

Social Media millennials Tools Survey 53

Associations Now

JANUARY 22, 2020

Also: the state of association marketing in 2020. CMSWire reports that, in a survey of 463 executives by Simpler Media, most participants revealed that they were unhappy with their digital workplace technologies. Association Marketing Trends for 2020. Your employees might be feeling the pain of a tech overload.

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millennials Tools Social Media Technology 64

Reid All About it

JULY 28, 2017

WBT Systems takes a look at the recent findings of a Pew Research Center report on the digital readiness gap. Find out how to engage students and millennials and lead them to the membership funnel. Creating a Social Media Policy. – Attract New Members with the Influencer Method (Washington DC). Lunch provided.

Chicago 150

Chicago Washington DC Social Media 150

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

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St. Louis Technology Strategy Conference 341

SCD Group

APRIL 1, 2014

This Best of The Week focuses on tips for association executives on association marketing: The 8-Second Challenge: Email Marketing for Our Shrinking Attention Span By Cynthia Price via Entrepreneur Email is not dead. By Sam Milbrath via HootSuite What is Social Media’s Rule of Thirds?

Marketing 40

Marketing Newsletter Class millennials 40

Reid All About it

OCTOBER 7, 2016

In deciding to audit a tax-exempt organization, the IRS looks at the gap between the tax reported and paid, and the tax the IRS says is owed. Learn about the digital relationship between content, marketing and eLearning. – Election & Holiday Email Marketing Extravaganza. More info/register. Hosts: EventMB and Bizzabo.

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Mooc Certificate DC millennials 205

Associations Now

DECEMBER 17, 2019

Also: how to market a family-friendly event. Dealing with email and chat messages, checking social and platform notifications, pulling reports, and data entry are examples of shallow work.”. Get Specific in Kid-Friendly Meeting Marketing. In need of a New Year’s resolution?

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millennials Team Social Media Review 53

Aaron Wolowiec

JANUARY 12, 2016

This is particularly true for your millennial members who will make up 75 percent of the workforce by 2020.”. As further evidence, according to Associations Trends’ TRENDS 2015 Report , about two-thirds of survey respondents receive less than half their revenue from dues. At the same time, Abila predicts an increase partnerships. “All

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Certificate Revenue System millennials 100

Associations Now

SEPTEMBER 26, 2014

Content marketing isn’t just a buzz-phrase. According to a new report, it’s a way for convention and visitor bureaus to reach meeting planners and convince them to hold meetings in their destinations. You’ve probably been living under a rock if you haven’t heard one of the latest buzz-phrases—content marketing—over the past year or so.

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Content Marketing Press Release United States 40

Associations Now

JUNE 8, 2016

The Diamond Producers Association announced a new “Real Is Rare” campaign in hopes of earning the affection of millennial consumers who crave authentic connections, according to DPA research. Why aren’t millennials in love with diamonds? In fact, in 2011, Forbes reported a 300 percent increase in sapphire sales.

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Las Vegas Industry millennials Press Release 40