Reid All About it

APRIL 19, 2024

In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. James Young of Product Community describes a twist on mentoring. Consultant/founder wisdom. Congratulations, Dean!

Newsletter 250

Newsletter Content Social Media Education 250

Association Analytics

JANUARY 29, 2024

Basically, it’s like shining a spotlight on what really matters, so you can focus your marketing and engagement efforts where they count. Tie revenue to prediction buckets – finally, we apply the current year’s dues to the prediction categories which gives you the power to set more realistic dues revenue expectations.

Revenue 315

Revenue Strategy Tools Examples 315

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Blue ocean strategy. I’m happy to feature it as long as it’s not too product-centric.

Revenue 256

Revenue Price Denver Tools 256

Reid All About it

OCTOBER 6, 2023

Another take on the young professional recruitment challenge comes from James Young of Product Community. Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways.

Revenue 256

Revenue Certificate Tools Innovation 256

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

EventMobi: Association Events

SEPTEMBER 21, 2023

That’s why having multiple member retention strategies in place is a must! In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Engage your members.

Strategy 130

Strategy Software Social Media Discount 130

Membersuite

FEBRUARY 17, 2022

The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.

Revenue 135

Revenue Certificate eBook Education 135

Reid All About it

JANUARY 19, 2024

Dean West of Association Laboratory explores what dating apps can teach us about membership strategy. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Freestone

FEBRUARY 21, 2024

If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. Want to learn more about marketing plans?

Marketing 80

Marketing LMS Social Media Course 80

YourMembership

APRIL 17, 2012

Add-On Products. Numbers aren’t Strategy. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . After all, numbers aren’t strategy. Advantages. Technology.

Revenue 150

Revenue Strategy Software Membership Management 150

Association Adviser

JULY 11, 2022

Associations must engage with their members in order to grow the membership base and drive revenue. So how can a marketing strategy help associations accomplish that? Let’s use the last time you personally bought a new product as an example. It can be anything. For our purposes, let’s say it was a smartwatch.

Marketing 78

Marketing Revenue Strategy Examples 78

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Delcor

NOVEMBER 18, 2020

These days more than ever, associations are seeking new sources of non-dues revenue to replace the income they used to rely upon from in-person meetings and events. One way to monetize creatively is by developing a digital products portfolio for members and customers. What’s in a digital products portfolio? Virtual conferences.

Products 59

Products Revenue Case Study Content 59

Reid All About it

JANUARY 12, 2024

She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Your sleep and work quality/productivity depend on the right answer. I’m happy to feature it as long as it’s not too product-centric. More info/register (ASAE Marketing Professionals Community).

LMS 266

LMS Member Engagement Education Revenue 266

Higher Logic

DECEMBER 20, 2018

This is nothing new, by the way.although technology has changed how and where we buy, successful brands have always focused on delivering valuable products to their customers and making it easy for them to purchase. Why Community Should Be Part of Software Companies’ 2019 Strategy. How does each one of these drive more revenue?

Software 159

Software Revenue Communications Team 159

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

Association Freak

MARCH 25, 2021

The Future Ain't What It Used To Be For Affinity Products. Are affinity products for associations a thing of the past? Membership organizations have always offered third-party products to their members. Affinity products have served essential roles. They also serve as a critical source of non-dues revenue.

Products 72

Products Revenue Discount Marketing 72

Association Success

OCTOBER 13, 2020

But devoting energy to content production without a clear strategy can incur heavy costs with underwhelming benefits. Establishing an effective content strategy doesn’t have to be hard. Asking these four questions can help guide your organization’s future content production. MORE: How content builds brand habits.

Products 78

Products Content Strategy Social Media 78

Reid All About it

FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. I’m happy to feature it as long as it’s not too product-centric. Ask Me Anything: Content Strategy Does “content strategy” mean the same thing to everyone in an association? Print magazines.

Certificate 266

Certificate Denver South Carolina Project 266

Reid All About it

SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Data strategy. I’m happy to feature it as long as it’s not too product-centric. Credit card processors.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

JUNE 30, 2023

WBT Systems provides strategies for offering professional development as an employee retention tool. Non-dues revenue partners. I’m happy to feature it as long as it’s not too product-centric. Our topic this month is product development. More info/register. More info/register. More info/register. 1 CAE credit.

Chicago 205

Chicago Newsletter Revenue Education 205

Potomac Core

OCTOBER 4, 2016

Those organizations who utilize these 3 Association Growth Strategies can help impact member outcomes and as a result better position their members and their organizations for long term success. 3 Association Growth Strategies. Association revenues have grown by 25% in the last year and a half. 3 Association Growth Strategies.

Strategy 164

Strategy eBook Member Engagement Revenue 164

Reid All About it

MARCH 24, 2023

Sponsorship strategy. They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Non-dues revenue. PAR explains why a business development strategy is vital to association revenue health. Association staff retention. 1 CAE credit.

Revenue 227

Revenue Chicago Leadership Education 227

Reid All About it

JANUARY 5, 2024

Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. I’m happy to feature it as long as it’s not too product-centric. Hot association topics. 1 CAE credit.

Revenue 277

Revenue LMS Price Education 277

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. Effective strategy begins with an integrated plan.

Marketing 88

Marketing Team Social Media Communications 88

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). I’ll be happy to feature it as long as it’s not too product centric. – Revenue Success from Scratch: One Association’s Story. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Quick hits. This is so me.

LMS 361

LMS Revenue Tips America 361

Reid All About it

SEPTEMBER 22, 2023

Ali Zamanian at Position describes three website strategies that will help you sync up “with the attitudes, behaviors, desires, and values of your association’s next generation.” Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. More info/register. 1 CAE credit.

LMS 266

LMS Revenue Education Strategy 266

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Check out what James Young at Product Community has to say about building and using a community engagement funnel. New association event.

Certificate 281

Certificate Price Tools Technology 281

Reid All About it

AUGUST 4, 2023

Dale Carnegie Non-dues revenue. Seriously consider attending if non-dues revenue is a concern for your association. Non-dues revenue partners. They share tactics for the six stages of the business development journey and offer advice for dealing with revenue partner churn and expansion. Introverts.

Atlanta 195

Atlanta Price Revenue Denver 195

GrowthZone

MAY 7, 2024

A Vision for Customer-Centric Growth In his new role, Plaia will lead the company’s strategic direction, drive innovation, and expand GrowthZone’s market presence. Paul brings years of expertise in developing customer-first strategies, ensuring that every product and service is tailored to meet the unique needs of our customers.

Innovation 78

Innovation Leadership Software Revenue 78

Blue Sky eLearn

OCTOBER 30, 2018

Below are a few ways to spread some holiday cheer while also boosting end-of-year eLearning revenue. Themed Marketing & Communications. Offer your learners holiday discounts in the form of coupons and product bundles. A Festive Welcome. End-of-Year & Holiday Promotions.

Revenue 144

Revenue Discount LMS Course 144

Reid All About it

AUGUST 18, 2023

James Young at Product Community describes three fictitious associations on different tracks for the future —one’s traditional, one’s striving and one’s innovative. I’m happy to feature it as long as it’s not too product-centric. Thriving (or not) associations. Which is yours? Daughtry, M.Ed., 1 CAE credit. .

Certificate 195

Certificate Education Revenue Marketing 195

Reid All About it

AUGUST 25, 2023

Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. Marketing to younger generations. Get yourself a bag of dough from the market. Membership trends.

millennials 370

millennials Survey Team Education 370

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Email marketing news.

Survey 256

Survey Project Strategy Education 256

WBT Systems

JULY 11, 2017

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Test a minimum viable product (MVP).

Course 186

Course Marketing eBook Content 186