WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

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AUGUST 4, 2023

Dale Carnegie Non-dues revenue. Seriously consider attending if non-dues revenue is a concern for your association. Your association’s recruitment and retention success depend on your membership model pricing. TopClass LMS explains how online education programs can help increase member engagement. Online experiences.

Atlanta 195

Atlanta Price Revenue Denver 195

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. If you’re feeling nostalgic about ASAE TEC, a new online event, People Powering Tech on December 14 from 10:30 a.m. New association event.

Certificate 281

Certificate Price Tools Technology 281

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JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

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MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Susan Schramm, founder of Go to Market Impact LLC.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

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NOVEMBER 29, 2019

They especially get in the way when you’re leading up a project, so thankfully WBT Systems suggests 11 catalysts for cross-departmental collaboration. Quick hits before we get to next week’s free webinars: What is quantum computing? ( Lead (or take) a horse to the water” will never be the same. CB Insights ). Seriously, ugh.

West Virginia 360

West Virginia Washington DC Revenue 360

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APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. My local market rarely sells leg of lamb, but they had some this past week, so we enjoyed a roasted leg of lamb rubbed with a rosemary/garlic paste. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

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MARCH 12, 2021

The authors finish by saying, “Association tech ecosystems limit or enable organizations’ capacity to serve their members and customers online… Real strategic leaders will pull their technical foundation from the shadows and shine a light on the important stack decisions ahead. Skip down to the list of free webinars if you prefer takeout.

Nashville 370

Nashville LMS North Carolina Recruiting 370

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JUNE 18, 2021

Skip down to the list of free webinars if you prefer takeout. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events.

LMS 369

LMS Certificate America Committee 369

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SEPTEMBER 1, 2023

But sometimes a traditional online program or course doesn’t fit our schedules. Gen Z marketing. Many associations were built by and for older generations, says MemberSuite, so you have to work extra hard to demonstrate the value of membership in ways that resonate with younger generations. Answer: we all do.

Revenue 227

Revenue Survey Education Strategy 227

MemberClicks

SEPTEMBER 29, 2022

and relying on a single revenue stream is too risky. This is where non-dues revenue comes into play. By generating non-dues revenue, you can: Grow your association’s revenue Avoid implementing higher membership dues Diversify your revenue streams. What is Non-Dues Revenue? Sell branded merchandise.

Revenue 98

Revenue Tips Certificate Social Media 98

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JANUARY 22, 2021

Maddie Grant and Jamie Notter at Propel have launched a free course, Introduction to the Rockefeller Habits. A few CEOs whom I admire practice these habits so I plan to make room in my schedule to take the course. Skip down to the list of free webinars if you prefer take-out. Because there’s always time to learn, right?

Innovation 370

Innovation Communications Education Strategy 370

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MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters.

Chicago 200

Chicago Newsletter Mooc Education 200

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SEPTEMBER 11, 2020

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. Good eats—skip down to the list of free webinars if you prefer take-out. Hear about some major considerations for online engagement. Board diversity. to 4 p.m. –

LMS 329

LMS Montana Revenue Price 329

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NOVEMBER 27, 2020

Online learning. If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. They suggest strategies for making the case for investing in online learning programs. CEO pandemic insights.

Las Vegas 369

Las Vegas Virginia Content Washington 369

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.

millennials 150

millennials Resources North Carolina Certificate 150

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MARCH 11, 2022

Past surveys revealed predictive variables that helped advocacy professionals wisely invest their time and resources in strategies and tactics that lead to legislator influence. Geez, it looks like they have A LOT to teach, especially in the editorial and revenue partnership departments. webinar last week about NFTs.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Forj

APRIL 22, 2021

Are you creating new eLearning courses to provide value to members and bring in revenue for your association’s learning business? If so, you’ve probably encountered the challenge of how to price those courses. But, pricing them too low will prevent your team from making any meaningful revenue.

Price 172

Price Course LMS Discount 172

Nimble AMS

DECEMBER 5, 2022

Consider involving volunteers as you plan your events by tasking them to guide the creation of a conference session or by asking them to lead an event session itsel f. Online community. You can build member engagement by leveraging your association’s online community platform. Your members want to connect! Learning program.

Member Engagement 134

Member Engagement Social Media Review Recruiting 134

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FEBRUARY 12, 2021

Online education nimbleness. Let’s say your association has fully accepted reality and wants to help members acquire the skills and knowledge they need right now, but you don’t have the time or money to design new online courses. WBT Systems describes several other options for delivering online education. Host: EventMobi.

Revenue 370

Revenue North Carolina Industry Technology 370

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DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Rikki Schlott says her generation (Gen Z) has inherited a post-hope world stripped of what matters. Plot a course for responding to and reducing recurrences of findings during your audit. Mon 12/4 at 8 a.m. 1 CAE credit.

Arlington 266

Arlington Technology Strategy Los Angeles 266

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SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. Open Culture ).

Montana 350

Montana Certificate Conference Content 350

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DECEMBER 3, 2021

WBT Systems describes how IAPMO developed online courses that plumbers need to maintain licensing or transition into less physically demanding roles. They also developed resources to help their members get used to and succeed at online learning. Kat Sullivan, Marketing Solved ). Workforce assessment. Fri 12/3 at 12 p.m.

Revenue 195

Revenue Technology Innovation Social Media 195

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AUGUST 20, 2021

Online learner/virtual attendee engagement. While reviewing their website traffic reports, they discovered a common theme in their five most popular blog posts: how to increase online learner and virtual attendee engagement. Recruiting and retaining volunteers is a mighty challenge when members have no time to spare.

Revenue 195

Revenue Content Resources Strategy 195

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APRIL 23, 2021

Please read this Twitter thread from Irving Washington, CEO of the Online News Association, about burnout, especially if you’re a staff or volunteer leader. Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started.

Revenue 370

Revenue Strategy Content Education 370

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DECEMBER 8, 2023

The solution: “fewer, shorter, more interactive online meetings.” Keep these findings in mind when planning staff and member online meetings and educational programs, including conferences. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help.

Strategy 272

Strategy Video Technology Innovation 272

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FEBRUARY 5, 2021

Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. The Community Roundtable invites online community managers to participate in their 2021 State of Community Management survey. Skip down to the list of free webinars if you prefer take-out. Host: Feathr.

San Diego 370

San Diego Price Strategy Education 370

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MAY 8, 2020

and I can tell you, NDP Live was not a boring online event. However, if you’re planning a virtual event, Jess Sousa explains why online events are (usually) boring and how to make them better. Some may only apply to virtual campus platforms, but others make sense on any online platform. Host: Leading Learning.

North Carolina 221

North Carolina Montana Conference Revenue 221

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APRIL 16, 2021

Ernie Smith at Associations Now shares advice from Jeff Cobb (Leading Learning) on rethinking your association’s education model to meet member expectations and organizational needs. Skip down to the list of free webinars if you prefer takeout. How Your Association Can Drive Revenue & Growth with AI-Based Personalization.

Revenue 363

Revenue Strategy Team Content 363

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AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association.

millennials 307

millennials Montana Class Education 307

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AUGUST 27, 2021

Non-dues revenue. 4 weeks from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate that success. 80% of the education offered by the Ohio Society of CPAs (OSCPA) used to be in-person, but the pandemic changed all that, of course.

Tampa 200

Tampa Revenue Education Content 200

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MARCH 5, 2021

WBT Systems explains how these boxes enhance the online course experience and provides ideas for box content and logistics. Skip down to the list of free webinars if you prefer takeout. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

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JULY 23, 2021

Webinar pricing/sponsorships. If you are interested in the current trends in charging for webinar registrations and sponsorships, I urge you (or the person at your organization who knows your webinars best) to participate in a Leading Learning/Tagoras survey , which closes tonight. Marketing General Inc.

Video 195

Video Technology Content Strategy 195

Blue Sky eLearn

MAY 15, 2018

Your members are more than a source of revenue for your association. They share news about your association online and wear your branded merchandise with pride! That said, it’s important to think about boosting member engagement as the best way to set your recruitment strategy up for long-term success.¹. Host an in-person event.

Membership Management 179

Membership Management Software Recruiting Recruitment 179

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JANUARY 28, 2022

If the registration numbers for your educational programs are disappointing, WBT Systems shares several reasons people don’t commit to online courses and conferences. Skip down to the list of free webinars if you prefer takeout. All events are online at Eastern Standard Time unless otherwise noted. More info/register.

Newsletter 195

Newsletter Survey Team Software 195

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JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

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OCTOBER 1, 2021

Well, WBT Systems shares several excellent reasons, including ways to get more value (ahem, ROI) out of an LMS that may surprise you—it’s not just for online courses. ” Contrarian marketing common sense. Skip down to the list of free webinars if you prefer takeout. Chapter-in-a-box solution. 360LiveMedia ).

LMS 195

LMS Conference Technology Content 195