Freestone

APRIL 11, 2024

Read our blog to discover how your continuing education program can repurpose content from live events, drive long-term revenue, and attract new learners. Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources.

Content 52

Content Revenue How To Social Media 52

Higher Logic

DECEMBER 27, 2018

My guess would be little to none, but you’ll still run into it, whether it’s in your inbox or your social feeds. Let’s talk about how leveraging social media to humanize your brand can help you foster more engaging connections with your audience. Is Your Brand a ‘People Person’ on Social Media? Become One.

Social Media 153

Social Media How To Marketing Communications 153

NXUnite

MARCH 4, 2024

To keep the momentum going even after your initial back to school event , consider using these tips to generate school spirit and maximize funds. Invest time in brainstorming effective fundraising themes and think through all the details—from marketing materials to auction items to merchandise—before selecting one. You’ve got this!

Tips 130

Tips Class Survey Marketing 130

Reid All About it

APRIL 19, 2024

And, unlike social media channels, your association controls the app. Andy Crestodina, Orbit Media 101 ways to make and maintain friendships: real examples from life and listeners. Hear about best practices, cutting-edge technology, tips to avoid common pitfalls, and real-world examples. Don’t be a data hoarder. |

Newsletter 250

Newsletter Content Social Media Education 250

Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

Strategy 52

Strategy Marketing How To LMS 52

Reid All About it

APRIL 12, 2024

Fluent by John O’Donohue from Conamara Blues (hat tip to Swiss Miss for sending this poem my way) Attendee attention. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. by Tony Rossell, Marketing General Inc. Member recruitment.

Revenue 256

Revenue Strategy Price Newsletter 256

Higher Logic

OCTOBER 25, 2017

Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Non-dues, or non-subscription, revenue. percent of their revenue from membership dues.

Revenue 159

Revenue Tips Social Media Newsletter 159

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Seems like a good place to start. Lessons from the podcast world. Blue ocean strategy. 1 CAE credit.

Revenue 256

Revenue Price Denver Tools 256

Aptify

JUNE 23, 2023

When you need new ways to drive revenue, look to an online career center. Here are five ways an online career center can help you grow revenue for your membership-based organization. Whether your large organization is an association, a union, or another member-based organization, you need powerful ways to drive revenue.

Revenue 72

Revenue Organization Software Membership Management 72

Freestone

DECEMBER 12, 2023

Are you looking for strategies to increase non-dues revenue? Leveraging your learning management system (LMS) to generate non-dues revenue is the perfect way to prioritize your goals throughout the year. Read our blog for 13 tips to utilize your LMS and drive non-dues revenue. You’re not alone!

Learning Management System 82

Learning Management System LMS Revenue System 82

EventMobi: Association Events

SEPTEMBER 13, 2023

This organic connection is worth its weight in gold and can save you on big marketing costs. Here are 14 tips to help you get there! Use data to improve Member data should inform the types of programming, events, and marketing strategies you’ll implement moving forward. Making your brand stand out.

Member Experience 130

Member Experience Tips How To Software 130

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Blue Sky eLearn

MAY 16, 2019

Here are some tips to get you started: Education Department Overview. Some important reports that come to the top of my head include: Revenue reports. You may have a full marketing department handling everything, you may not. Either way, it’s important for your education department to understand what marketing is doing!

Tips 211

Tips FAQ Education Sample 211

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

WBT Systems

MAY 9, 2017

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

Revenue 231

Revenue Certificate Learning Management System Course 231

NXUnite

MAY 14, 2024

We’ll provide fundraising tips for how your nonprofit can achieve long-term viability. These figures will allow you to determine your expected net revenue and better project your fundraising results. Diversify your revenue streams. Create a fundraising plan. Before you start a fundraiser , you need a clear plan to guide you.

Strategy 130

Strategy Revenue Examples Team 130

MemberClicks

DECEMBER 14, 2023

Exclusive content and experiences are an important part of your organization’s offerings, as well as an effective way to generate non-dues revenue. Here, we’ll cover the key steps for how to create a job board, including best practices, tips for SEO optimization, and how to choose the right job board software. What are job boards?

Revenue 52

Revenue How To Software Press Release 52

Protech

JUNE 11, 2020

In our recent webinar with Web Scribble ’s Marketing Director Dawn DiLorenzo, she shared a jaw-dropping fact: Indeed’s data has revealed a 35% drop in its 7-day average of job postings year-over-year. Speaking of something being underutilized, you’ll want to build a strong marketing strategy around your online career center.

Revenue 83

Revenue Tips Social Media Communications 83

Freestone

NOVEMBER 22, 2023

Is your organization looking for tips to generate end-of-year revenue? You’re not alone. Community Brands reports that while professional development contributes to a small amount of non-dues revenue, 51% of members want training opportunities and certifications or credentials. 2024 is just around the corner!

Revenue 52

Revenue Education LMS Price 52

Blue Sky eLearn

OCTOBER 11, 2017

Whether you’re a solo eLearning hero or you’re like the Avengers and you have a whole squad, we are counting down 10 tips that’ll help you put some POW into your program! Tip #10 – Preparation. Tip #9 – Consistency. Tip #8 – Outsource. Tip #7 – Timeline. Stick to them!

Tips 215

Tips LMS Mooc Social Media 215

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Pro Tip: For maximum understanding of the differences, read on and be sure to watch our featured video.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. Association trends. s 2024 Association Economic Outlook Report , is optimistic.

Content 266

Content Survey Education Strategy 266

WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

Content 150

Content Marketing Education Course 150

Reid All About it

OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. Morgan Chalfant, Semafor —another independent media outlet) Practical and beautiful tips on how to light the dark months—and give you some relief from the depressing stories in this week’s reading list. Sorry, soapbox topic. 1 CAE credit.

Revenue 272

Revenue Austin Tools Education 272

Freestone

DECEMBER 16, 2023

Read our blog for three helpful tips. Follow these tips to refine your program in 2024: 1. Do you leverage a learning management system (LMS), association management software (AMS), social media, or more? These events tend to attr act learners, ensuring good attendance and additional revenue.

Education 57

Education Tips LMS Learning Management System 57

Higher Logic

DECEMBER 20, 2018

However, companies that compete in markets with little to no competition have found ways to be successful over time, simply by being the best or only option available. This is also why marketing, customer success, and sales organizations are investing in online communities to grow customer lifetime value. For Marketers.

Software 159

Software Revenue Communications Team 159

Higher Logic

JUNE 6, 2019

Could the same concept apply to building a community for your customers or members on social media? Social media is an important part of any organizational strategy. Some organizations choose to build their communities via social media platforms like Facebook or LinkedIn because they’re free and easy to get started.

Tips 136

Tips Social Media Revenue Content 136

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Why is Video Marketing So Effective for Associations? Currently, 137.4K

Video 52

Video Marketing Recruiting Recruitment 52

ISAE

NOVEMBER 28, 2023

Tailor Alumni Communications with Enhanced Data: 5 Tips Your alumni aren’t the same now as they were when they were students on campus. Whether you’re updating your alumni outreach strategy or developing one for the first time, we’ll provide tips for how you can obtain and implement alumni data for better communications and engagement.

Communications 52

Communications Tips Tampa Social Media 52

Reid All About it

SEPTEMBER 15, 2023

Hat tip to Tip Tucker Kendall, CAE who, also on Collaborate, recommended nonprofitready.org as a primer on accounting and financial statements for nonprofits. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Financial statements. Microcredentials. 1 CAE credit.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). The Global Journey: Cultural Tips To Help You Soar. – Revenue Success from Scratch: One Association’s Story. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Ed Salvato, LGBTQ marketing specialist. Quick hits.

LMS 361

LMS Revenue Tips America 361

EventMobi: Association Events

JUNE 26, 2023

Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement. According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Boost your non-dues revenue.

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Twitter tips.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Blue Sky eLearn

JULY 24, 2019

Plus, events are one of the ways that your association can raise non-dues revenue. . Here are 5 tips to help you maximize your impact and make sure your event is the event of the year: Picking the Right Association Management Software. Focus on your social media marketing strategies. The Snowball effect is real!

Tips 201

Tips Software Recruiting Recruitment 201

Blue Sky eLearn

FEBRUARY 4, 2020

However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Email marketing software.

Organization 270

Organization LMS Software Social Media 270