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Association Brain Food: 1.19.24

Reid All About it

Dean West of Association Laboratory explores what dating apps can teach us about membership strategy. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about.

Revenue 257
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Association Brain Food: 1.12.24

Reid All About it

She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. More info/register (ASAE Marketing Professionals Community). Young member engagement. Member mobile app. More info/register. Host: Fridays@4 Speaker: Hope Zoeller, Ed.D., 1 CAE credit.

LMS 268
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2017 Member Engagement Strategy

Potomac Core

Market uncertainty and the pace of change will continue to impact membership decisions at professional societies and trade associations. Moreover, the data can serve as the foundation for a 2017 Member Engagement Strategy that can position your organization as a more relevant and necessary resource for your members. Survey Annually.

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Association Brain Food: 9.1.23

Reid All About it

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 229
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Association Brain Food Weekly: 6.25.21

Reid All About it

Amanda Milligan, Content Marketing Institute ). – Revenue Success from Scratch: One Association’s Story. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Tue 6/29 at 2 p.m. – #RealTalk Dialogue Series | State of Crisis: Leveraging Meetings for Transgender Justice.

LMS 361
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Association Brain Food Weekly: 4.16.21

Reid All About it

Strategies for getting out of a negative thought spiral and into a more productive state of mind. This workshop will arm you with tactical strategies that will help you negotiate and defend your organization in the post-shutdown world. How Your Association Can Drive Revenue & Growth with AI-Based Personalization.

Revenue 363
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5 Expert Tips to Revamp Your Event Management Strategy

Higher Logic

When you’re looking at your next event, plan on including these five expert strategies to ensure your event is smoother and more successful than your last: Choose the right event software. When it comes time to market your next event, don’t stop at simply spreading the word. Make personalized marketing a priority.

Strategy 120