Higher Logic

MARCH 18, 2016

Social media continues to evolve, and if you want to leverage social media for your organization, you need to be aware of the current trends for 2016. Here’s a closer look at some of the top 2016 social media trends to watch throughout the year. Trend #1: Social Prospecting. Trend #2: Social Commerce.

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Reid All About it

APRIL 26, 2024

Impexium and Jeff De Cagna of Foresight First invite you to participate in The Future of Association Boards (FAB) Survey , our community’s first comprehensive tracking survey of board composition, practices and performance. The outlook for associations, as described in Marketing General Inc.’s Content marketing.

Content 266

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MemberClicks

NOVEMBER 30, 2023

To learn from your successes and failures and create even better events in the future, you need to gather and assess attendee feedback with post event survey questions. The best way to gather this feedback is with a post-event survey. First, let’s explore what a post-event survey is and why it’s important.

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Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

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Multiview

FEBRUARY 9, 2023

Surveys have proven themselves to be an important way to collect information for any association or brand. But in a world of web polls, Survey Monkeys, and feedback forms, what’s best? Collecting survey data is a start but analyzing it well and executing next steps will ultimately determine the success of future marketing efforts.

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Virtual

MAY 19, 2016

Done well, using social media makes all your other objectives easier. Social media offers a wealth of marketing opportunities , but they aren’t all relevant to your group. Defined goals will help you evaluate your social media success and pin down the best tactics along the way. Aim for Consistency.

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MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

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Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Chapters should offer plenty of member-organized social meetups, not just education programs. Event marketing. Humans… so persuadable! Mentoring programs. 1 CAE credit.

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Reid All About it

APRIL 19, 2024

And, unlike social media channels, your association controls the app. Take the 2024 Panels Report Research Survey conducted by Kristin Arnold. Andy Crestodina, Orbit Media 101 ways to make and maintain friendships: real examples from life and listeners. ACTIVATE: The Marketing Event for Event Marketers No fluff.

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Associations Now

JANUARY 8, 2019

More than 95 percent of planners use social media for marketing purposes, according to a recent survey, but underutilize other areas where the technology could shine. As a meeting planner, you know the potential that social media holds for events. With about almost 3.2 With about almost 3.2

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MemberClicks

APRIL 25, 2023

That’s where an event feedback survey come in. With an event feedback survey, organizations can get input from previous attendees to help assess an event’s strengths and weaknesses and improve future ones. But how can you design a survey that effectively gets to the heart of what your attendees are really thinking?

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MemberClicks

NOVEMBER 9, 2023

Workshop feedback surveys are the best way to get objective, quantifiable feedback to create experiences that continue to draw members. We’ll cover everything you need to know to create a workshop feedback survey, analyze your data, and more. What should be included in a feedback survey for workshops?

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GrowthZone

JANUARY 10, 2019

Every year, the Association Survey Results report is our most downloaded document. 2019 Association Survey Results report now ». Data on young professionals programs, advocacy efforts, social media trends, membership incentives , and more! SEE ALSO: 3 Marketing Resources for Association Planning.

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Higher Logic

MARCH 15, 2018

In my quest to educate on marketing automation, I run across a lot of misconceptions. Someone always has a story about some other marketer, from some other organization, that had some sort of major difficulty or near catastrophe, caused by a malfunction of an automated campaign. Myth #1: Marketing Automation Is Far Too Difficult.

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Associations Now

JANUARY 9, 2019

A new report from the B2B firm Clutch found that nearly 15 percent of recent hires in a survey got their jobs via a social platform. The fundamentals of staff recruiting aren’t exactly on their way out, but HR departments should take note: Social media is gaining ground as a talent prospecting tool.

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Optimist Consulting

JULY 26, 2012

It was interesting to see the latest results of the Chartered Institute’s Social Media Benchmarking survey recently. The survey was completed by over 2000 marketing professionals. Yet there is still a sense that everybody is learning and hoping to improve their use of social media.

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Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. That being said….

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Associations Now

MARCH 18, 2019

A recent survey finds that paid search can often improve your search engine optimization strategy by helping your organization target its attack. According to recent research from the marketing agency Clutch , it’s increasingly a tactic that smaller organizations are using to stand out. This is somewhat surprising.

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Associations Now

JANUARY 14, 2019

In its latest survey, the AMS platform GrowthZone says that more associations are seeing member stagnation or declines than are seeing growth. As a whole, the association field is struggling to make headway on membership growth, according to a new survey from the AMS provider GrowthZone. and Canada responded to the survey.

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EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

Member Engagement 130

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Aaron Wolowiec

AUGUST 10, 2015

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.

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CMA Solutions

NOVEMBER 17, 2022

When it comes to marketing, plenty of things have changed in a short amount of time. In 2023, we will see more inclusion in all forms of marketing, especially advertising. Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. Now, it’s marketing in general.

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NXUnite

OCTOBER 4, 2023

The nonprofit marketing space isn’t as straightforward as it once was. Ambassadors can take the reins during fundraising or marketing campaigns, promoting your organization to their personal networks. Ambassadors can take the reins during fundraising or marketing campaigns, promoting your organization to their personal networks.

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GrowthZone

JUNE 21, 2019

Word of Mouth Marketing (WOMM) is defined as : An unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service and is triggered when a customer (member) experiences something beyond what is expected. On average, 10% of customers drive over 50% of word of mouth marketing.

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.orgSource

APRIL 1, 2024

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. Even if you have the tools to get up close and personal with members, without a savvy marketer on your staff, it’s unlikely you’ll be able to use that technology to the greatest advantage. Involve the marketing team in strategic decision-making.

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EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Better yet, survey your current members to ask what you could be doing better!

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Higher Logic

APRIL 20, 2017

Marketers have the same problem - finding ways of getting people to engage with their content. That’s why, more and more, marketers lean on ‘influencer marketing’ to connect with prospects and deepen relationships with existing customers. Influencer Marketing Is on the Rise. Influencers in Your Community.

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Aaron Wolowiec

OCTOBER 11, 2016

Associations aren’t often regarded as agents of change, but recently, Marketing General Inc. , According to the survey, association innovation tends to focus around a few main areas: website and social media; conventions, conferences and seminars; education programs; and membership, technology and marketing (56 percent each).

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Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. While reading GrowthZone’s 2024 association survey report , I noted a few common problems.

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Achieve

AUGUST 18, 2023

It’s no secret that effective marketing helps maximize the fundraising potential of your nonprofit’s events. For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. Let’s get started!

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Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first….

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Aaron Wolowiec

DECEMBER 16, 2014

I was all things communications, media relations and public relations. But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. So where does marketing fit in?

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Optimist Consulting

DECEMBER 18, 2014

The DMA (Direct Marketing Association) has partnered with the Content Marketing Institute on its 2015 UK content marketing report. It is one of the most comprehensive content marketing reports in the world with over 5,000 marketers taking part across the globe. You can download the survey report from here.

Content 100

Content Marketing Social Media Survey 100

EventMobi: Association Events

SEPTEMBER 13, 2023

This organic connection is worth its weight in gold and can save you on big marketing costs. Polls and surveys are a great way to check in with your members and gather feedback about the member experience. In fact, marketers report a 760% increase in email revenue alone from personalized and segmented campaigns.

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MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Why is Video Marketing So Effective for Associations? Currently, 137.4K

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NXUnite

MAY 14, 2024

Responsibilities may include preparing fundraising and marketing materials, securing a venue for your fundraising event, or securing sponsors. Test a variety of donor recognition strategies , including eCards, thank-you notes, social media shoutouts, and appreciation events. Delegate tasks.

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EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Use multiple streams of communication (email, social media, paper mail, etc.),

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