Thanks For Playing

JANUARY 30, 2013

Marketing Profs picked up Maddie Grant and Jamie Notter's survey on new leadership skills for the social media age (and wrote a really nice article about it). Content marketing is all the rage, which makes it even more important to do it WELL. Big list this week. Hey, lots of people have been writing interesting stuff!

Social Media 150

Social Media Review Innovation Survey 150

Associations Now

JUNE 25, 2014

That’s the takeaway from a new survey focused on baby boomers, which notes that many older consumers feel ignored or even forgotten by most brand advertisers. And if you are marketing to older age groups, be careful not to get stuck in traditional mindsets. In the U.S. They represented nearly one quarter of the total U.S.

Marketing 40

Marketing millennials Florida Survey 40

Associations Now

APRIL 13, 2020

As digital strategist Marianne Kay explains in an EContent article: “Omnichannel content is the creation, management, and delivery of content to multiple marketing channels in a cohesive, customer-centric way. The experience across these channels must be coordinated and seamless too. A rich content program must continually evolve.

Content 104

Content Strategy Survey Video 104

Reid All About it

SEPTEMBER 2, 2016

You can learn more about the study and start the survey on the survey information page. The survey closes next Friday 9/9. Presenter: Kevin Yanushefski, Product Marketing Manager, Cvent. For many organizations, digital marketing is a new undertaking. Participate live or view the recording. Wed 9/7 at 1 p.m.

NJ 150

NJ Software Innovation Tips 150

Eric Lanke

MAY 22, 2017

Spark Consulting is out with another white paper -- this one on the sometimes challenging topic of diversity and inclusion -- and it's another thought-provoking read for association CEOs. After surveying our membership rolls, we discovered that WSAE clearly reflected that trend. One dimension of diversity we selected was gender.

Class 100

Class Wisconsin millennials Leadership 100

Membership Marketing

FEBRUARY 12, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. 2010 Membership Marketing Benchmarking Survey: Please Participate. You can participate using this survey link. Tony Rossell.

Survey 40

Survey Marketing Analysis Price 40

Membership Marketing

FEBRUARY 16, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Participate in the 2011 Membership Marketing Benchmarking Survey. You can participate using this survey link. Tony Rossell.

Survey 40

Survey Marketing Price Analysis 40

Spark Consulting

APRIL 5, 2016

In other words, leading engagement from the outside-in (yes, as in the white paper I co-authored last spring with Anna Caraveli). Obviously, in order to figure out what members are trying to accomplish, you have to ask them, and in more in-depth ways than a member satisfaction survey with a bunch of Likert-scale questions.

Review 150

Review Products Team Committee 150

Associations Now

JULY 26, 2013

A report coproduced by the Direct Marketing Association says that though organizations see consumer information as vital, few know how to best steward it. Consumer data is increasingly essential for marketers, but properly safeguarding and shepherding that information isn’t easy.

Marketing 40

Marketing Survey Report Strategy 40

Blue Sky eLearn

JUNE 19, 2017

If you think about it, you both offer value, you both seek to be sustainable businesses, and you share a common target market. You are also both seeking to nudge that target market through the buyer’s journey to invest in what you offer. Consider you’re in the market for a new laptop. Something triggered that need.

Video 171

Video Content LMS Social Media 171

Association Success

SEPTEMBER 29, 2017

A recent survey revealed the importance of strong, mutually beneficial partner relationships. Committed to providing ideas and solutions to improve partnership and sponsorship programs, we recently conducted a survey of our members about the nature of their programs. We can learn a lot from listening. Your Potential for Revenue”.

DC 85

DC Survey Revenue Review 85

Freestone

DECEMBER 12, 2023

This kind of content can come in all shapes and sizes ranging from re-broadcasts , webinar recordings, white papers, course materials, and more. Effectively market and promote your learning courses Obtaining the right data to secure your learners’ interest is at your fingertips with the right LMS.

Learning Management System 82

Learning Management System LMS Revenue System 82

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Maddie Grant and Jamie Notter at Human Workplaces released a new white paper on a maturity model for workplace culture.

Raleigh 259

Raleigh Review Class Education 259

Membership Marketing

DECEMBER 30, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Must-Have Membership Marketing Tools. • Free download of the 2011 Membership Marketing Benchmarking Report. Tony Rossell.

Tools 40

Tools Marketing Price Report 40

Membership Marketing

JULY 17, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. Speaking Engagements.

Marketing 40

Marketing Recruiting Recruitment Price 40

Associations Now

JUNE 6, 2013

Online research and white papers from professional associations and industry groups was rated more valuable and trustworthy among business buyers than vendor content, according to a new study on content marketing. Only 9 percent of business buyers highly valued vendor white papers.

Content 40

Content Case Study Survey Review 40

Jamie Notter

AUGUST 5, 2014

Elizabeth Engel and Peter Houstle wrote an outstanding white paper earlier this year that provides a great map of the different aspects you will need to keep in mind if you want to get serious about data ( free download ). Okay, first off, you’re surveying people who came to a conference that was marketed primarily via email.

Social Media 70

Social Media Survey Analysis Leadership 70

Membership Marketing

MARCH 27, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Helpful Membership Marketing and Management Resources. Membership Marketing Benchmarking Report. Speaking Engagements.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 9, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. ASAE Marketing, Membership & Communications Conference. Membership Marketing Benchmarking Report. Speaking Engagements.

Marketing 40

Marketing Price Analysis Survey 40

Association Adviser

NOVEMBER 29, 2018

Not at all – recent surveys demonstrate that younger generations prefer print and read more than older generations.”. According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now.

Georgia 61

Georgia Atlanta Newsletter Communications 61

Membership Marketing

SEPTEMBER 13, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The 2011 Membership Marketing Benchmarking Report Now Available as a Free Download. Labels: 2011 Benchmarking Survey. Tony Rossell.

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

JULY 26, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Yes Marketing Works. For marketers, the challenge comes when you do not have a marketing history on which to build your projections.

Marketing 40

Marketing Project Price Survey 40

Membership Marketing

DECEMBER 12, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing News You can Use. • Director of Membership and Marketing at national membership organization.

Marketing 40

Marketing Class Miami Price 40

GlowGlobally

AUGUST 12, 2016

The public report from the Global Engagement Index 2016 was released today along with a companion white paper on recommendations for action. Collected from nearly 9,000 non-US respondents from the members and customers from 15 associations, the GEI opens a window into new thinking about growing and sustaining business around the world.

Products 60

Products Survey Report Strategy 60

Reid All About it

JANUARY 26, 2018

Whenever association consultant Elizabeth Engel releases a white paper, I pay attention. No matter the topic, her papers are always interesting and informative. Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Keep learning! Tue 1/30 at 12 p.m.

DC 225

DC Washington millennials Chicago 225

Membership Marketing

MARCH 12, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Updated Membership Marketing Tracking Dashboard. Labels: Data Analytics , Membership Marketing Formulas. Speaking Engagements.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

MAY 25, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Just Released: The 2012 Membership Marketing Benchmarking Report. Labels: 2012 Benchmarking Survey. Speaking Engagements.

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

JULY 20, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Using Market Segmentation in Membership Marketing. Speaking Engagements. Wednesday, July 20, 2011.

Marketing 40

Marketing Price Survey Tools 40

Membership Marketing

JANUARY 26, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Participation Grows for the 2012 Membership Marketing Benchmarking Report. Labels: 2012 Benchmarking Survey. Speaking Engagements.

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

JANUARY 19, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Membership Marketing Benchmarking Report. Tony Rossell.

Marketing 40

Marketing Cost Price Survey 40

Reid All About it

JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation. More info/register. Tue 6/6 at 2 p.m. – 1 CAE credit.

Raleigh 150

Raleigh Chicago DC Washington 150

Membership Marketing

APRIL 4, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Fast Facts from the 2012 Membership Marketing Benchmarking Report. Labels: 2012 Benchmarking Survey. Speaking Engagements.

Report 40

Report Marketing Price Survey 40

Membership Marketing

JUNE 1, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. ASAE 2010 Marketing & Membership Conference. My company, Marketing General, Inc. My company, Marketing General, Inc.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

NOVEMBER 1, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. That’s why subscriber conversion is one of the most important metrics that impacts marketing ROI.” Speaking Engagements.

Tools 40

Tools Marketing Recruiting Recruitment 40

Associations Now

SEPTEMBER 26, 2013

With nearly three-quarters of federal employees in a recent survey saying they’re attending fewer conferences, the details of the trend are becoming clearer. We have seen an impact across the board on both the quality and quantity of event attendees,” said immixGroup’s Allan Rubin, who was quoted in the white paper.

Conference 40

Conference Survey Report Review 40

Membership Marketing

APRIL 12, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. News on Social Media and Membership Marketing. Labels: 2012 Benchmarking Survey , Social Media , Social Networking. Publications.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

APRIL 23, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Labels: 2012 Benchmarking Survey. Membership Marketing Benchmarking Report. Know the Numbers on Membership Marketing.

Marketing 40

Marketing Price Survey Report 40