Fonteva

DECEMBER 19, 2019

Whether your association is made up of professionals in the same field or alumni who went to the same university, member engagement should always be one of your top priorities. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

Member Engagement 59

Member Engagement Strategy LMS Class 59

Reid All About it

APRIL 12, 2024

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. . More info/register. Host: Fridays@4 Mon 4/15 at 8 a.m.

Revenue 256

Revenue Strategy Price Newsletter 256

Reid All About it

APRIL 19, 2024

In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. Bulletin describes how member apps help improve member engagement by providing centralized communication channels for members.

Newsletter 250

Newsletter Content Social Media Education 250

GrowthZone

APRIL 12, 2018

Well, in the age of social media, how do you develop and maintain that know, like, and trust that is so crucial? With social media, of course. Why Member Engagement No Longer Means Face-to-Face. Social media is the tool that allows you to build and nurture relationships at scale. Give and take.

Social Media 84

Social Media Video Member Engagement Content 84

Reid All About it

FEBRUARY 23, 2024

Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Unlike social media platforms, a mobile app is controlled by your association and serves as a tangible reminder of the value of membership. Webinar latecomers. More info/register.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

APRIL 26, 2024

TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. s 2024 Association Economic Outlook Report , is optimistic. Engagement scoring. Rachel Mace at Association Analytics explains how to set up and use an engagement scoring model.

Content 266

Content Survey Education Strategy 266

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Reid All About it

APRIL 5, 2024

While reading GrowthZone’s 2024 association survey report , I noted a few common problems. One is the difficulty of proving the value of membership to members and prospects. Another is persuading members to make time for association engagement. Blue ocean strategy. More info/register (ASAE members only).

Revenue 256

Revenue Price Denver Tools 256

GrowthZone

JULY 26, 2018

sell memberships) maximizing your organization’s social media and digital marketing efforts. You have also engaged with people, going beyond mere awareness of your organization to the point of building relationships and building up the ‘know, like, and trust’ factors. Social media is no different.

Social Media 74

Social Media Proposal Content Marketing 74

Blue Sky eLearn

SEPTEMBER 10, 2021

Promoting these special membership events is a multi-step process that could include written invitations, videos, and social media posts. However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. Curate Personalized Member Outreach.

Email Marketing 283

Email Marketing Marketing Content Software 283

Reid All About it

JANUARY 12, 2024

Young member engagement. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Member mobile app. Dirty data.

LMS 266

LMS Member Engagement Education Revenue 266

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

OCTOBER 20, 2023

Member app. Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. Bulletin describes several ways a member app can enhance and foster member engagement. MCI released a benchmark survey report on AI adoption in associations. AI adoption.

Maryland 272

Maryland LMS Revenue Strategy 272

GrowthZone

JULY 11, 2017

Part 2 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face. Recently we blogged on the topic of digital engagement and why face-to-face events aren’t the only way to drive member engagement. Get our Member Engagement Resource Guide. Get our Member Engagement Resource Guide.

Member Engagement 60

Member Engagement Content Marketing Newsletter 60

Nimble AMS

NOVEMBER 21, 2022

Creating a specific hashtag will set your organization’s fundraising campaign apart from other associations, and it can also help your staff keep track of your campaign on social media. Post on social media. Using giveaways will make members aware of your upcoming campaign and get them excited to participate.

Social Media 127

Social Media United States Tips Member Engagement 127

Reid All About it

MARCH 1, 2024

Member expectations. Hannah Carvalho at Associations Now recaps a report from Forj that surveyed association members to better understand the expectations they have for their associations and how well their associations are living up to them. Education and community are the top priorities for members. 1 CAE credit.

Education 256

Education New Hampshire Tips Technology 256

EventMobi: Association Events

SEPTEMBER 13, 2023

But first… Why Does Member Experience Matter? One of the keys to saving money as an organization is putting effort into member retention. Providing a great member experience keeps people close and saves you the cost of having to build your relationships from scratch each year! Member engagement. Accessible.

Member Experience 130

Member Experience Tips How To Software 130

Mizz Information

JUNE 12, 2019

Because I’m me–the person who has spent literally the past decade obsessing about the intersection of online communities and associations–I couldn’t help but read the Community Roundtable’s 10th Annual State of Community Management report through an association lens. Advanced Strategies Enable Success.

Report 90

Report Social Media Leadership Innovation 90

Reid All About it

NOVEMBER 3, 2023

GrowthZone shares strategies for selling your board (or boss) on the need for a new AMS. At Associations Now, Hannah Carvalho describes how a chapter of the American College of Physicians helped student members launch and run a podcast. Twenge says teens are in the midst of a mental health crisis because of phones and social media.

Tools 272

Tools Strategy Revenue Technology 272

GrowthZone

FEBRUARY 14, 2023

As part of the survey, membership and engagement trends were highlighted and here’s what the survey results revealed. Young Professionals Engagement 61% of respondents say they do not have a defined strategy for recruiting and retaining young professionals. Are you stumped with your social media strategy?

Survey 78

Survey Social Media millennials Recruiting 78

Reid All About it

DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Bulletin describes how a member app helps you nurture member engagement. Member retention.

Strategy 272

Strategy Video Technology Innovation 272

EventMobi: Association Events

SEPTEMBER 28, 2023

In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. With an association directory, your members can easily find and connect with others. Sharing contact information Your member directory is, at its core, a list of members.

Directory 147

Directory Organization How To Kansas City 147

Association Adviser

NOVEMBER 13, 2018

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. Download a recording of “A Balanced Approach to Member Engagement” here. Have additional questions? It’s harder, but possible.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Blue Sky eLearn

FEBRUARY 4, 2020

From creating processes for handling your association’s most valuable asset (your data) to delegating tasks to maintain an organized strategy, this guide covers it all. Association management software (AMS) functions as one main database containing all interactions between your association and its members. Social media platforms.

Organization 270

Organization LMS Software Social Media 270

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. It shows all too clearly that social media is still considered a broadcast medium by many associations. percent agree), member engagement/volunteering (43.4 That’s a huge missed opportunity.

Social Media 60

Social Media Communications Content Strategy 60

Aptify

DECEMBER 13, 2017

With a solid inbound marketing plan , you can expect membership rates to continually increase, but it’s also important to proactively focus on delighting those members throughout their time with your association — not just a month before they’ll need to renew. Lay groundwork for future member engagement.

Member Engagement 56

Member Engagement eBook Software Marketing 56

Reid All About it

MAY 21, 2021

Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. Workforce Strategy Webinar: Tools You Can Use. 1 CAE credit.

San Jose 369

San Jose Email Marketing Tools millennials 369

GrowthZone

APRIL 18, 2023

In general, marketing automation can be extremely helpful for associations in several ways: Efficient communication Marketing automation tools enable associations to efficiently communicate with their members and stakeholders via email, social media, and other channels.

Marketing 78

Marketing Email Marketing Social Media Recruiting 78

Nimble AMS

OCTOBER 14, 2022

Peer-to-peer (P2P) fundraising is quickly becoming a go-to strategy for nonprofits to reach their fundraising goals. The Global NGO Technology Report states 33% of nonprofits are using a P2P platform to raise funds for their organizations. Sponsors fundraise by sharing their links on social media or through emails.

Tips 110

Tips Social Media Member Engagement Innovation 110

Reid All About it

JANUARY 5, 2024

The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. Hot association topics. If any of these topics are on your mind, you’ll find lots of good reads on their blog. 1 CAE credit. . –

Revenue 277

Revenue LMS Price Education 277

Associations Now

JUNE 25, 2015

A new report on social media use among associations shows they have grown increasingly more comfortable in using social media over the last couple of years. Overall, organizations are becoming not only smarter in their use of social media but braver. Here’s a look at that finding and more.

Social Media 40

Social Media United States Survey Video 40

Reid All About it

JANUARY 4, 2019

Inspired by a Harvey Nash/KPMG CIO survey report, David DeLorenzo at DelCor discusses the attributes of a transformational association CIO. The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Host: National Institute for Social Media. More info/register.

Video 285

Video Washington Social Media DC 285

Aaron Wolowiec

OCTOBER 18, 2016

Without communication, both internally and externally, there’s no content, no strategy. In fact, only 6 percent reported having a communications strategy. The top two communications challenges reported this year: communications clutter/overload and the inability to communicate membership benefits effectively.

Communications 223

Communications Survey Social Media Revenue 223

Aaron Wolowiec

OCTOBER 11, 2016

New ideas, new inventions, new strategies, new operating plans. Nearly 350 associations participated in the Association Innovation Benchmarking Report , which found most associations are at least moderately innovative. Increased member engagement is the most common way to measure innovation efforts. People change.

Social Media 191

Social Media Innovation Survey Education 191

Reid All About it

OCTOBER 27, 2023

Nonprofit Management Series: Lesson from Organizational Strategies for Personal Growth Nonprofits and trade groups develop strategies to manage transition, solicit feedback from their community or members, and reassess priorities in response to outside trends. More info/register. 1 CAE credit. More info/register.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Higher Logic

JULY 12, 2018

In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. Increasing member engagement requires that you personalize their digital experience, which is hard to do if you’re not using these features.

Marketing 205

Marketing Social Media Survey Tools 205

.orgSource

FEBRUARY 12, 2024

Integrate Strategy Effective strategy begins with an integrated plan. The days when board members holed up in a conference room and mapped the organization’s future based on anecdotal evidence, political expediency, and personal experience should be over. Data is an important connector. To inspire performance, set common goals.

Marketing 88

Marketing Team Social Media Communications 88