.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. The board plays the central role of visionary.

Marketing 88

Marketing Team Social Media Communications 88

Membership Marketing

FEBRUARY 4, 2023

And it can be applied to improve membership marketing efforts. To support action, prospective members need messaging that convinces them that membership in your organization is beneficial. The power of Injunction is demonstrated in responses from the Membership Marketing Benchmarking Report.

Marketing 52

Marketing Cost Report Process 52

Membership Marketing

MAY 24, 2022

Often the secret to a thriving membership is not so much working harder. By identifying the challenges and eliminating the roadblocks, membership programs can flourish. This month I presented these challenges and solutions at ASAE’s Marketing Membership and Communications Conference.

Marketing 59

Marketing Communications Conference How To 59

Membership Marketing

JANUARY 4, 2023

With the New Year, it is time to evaluate what worked and what did not in your membership marketing efforts. As I have evaluated membership programs over the years, I have witnessed a consistent pattern. In most instances, fixing everything is impossible, but identifying a single systemic impediment empowers membership growth.

System 52

System Marketing Recruiting Recruitment 52

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Association Adviser

MAY 25, 2021

Use this 8-part membership marketing campaign template from Mighty Citizen to help your association plan, execute and evaluate your next membership drive. The post Using a Membership Marketing Campaign Template appeared first on Association Adviser.

Marketing 78

Marketing Communications 78

Membership Marketing

JANUARY 10, 2023

In my book, Membership Recruitment , I share an eye-opening experience with a client. They had wasted thousands of marketing dollars. Here's the simple lesson for marketing, and in many areas of life, track and measure what you are doing. The mailing went to a portfolio of outside lists totaling over 100,000 records.

Marketing 52

Marketing Recruiting Recruitment Analysis 52

Membership Marketing

AUGUST 10, 2020

It is my pleasure to announce the release of the 12 th edition of the Membership Marketing Benchmarking Report. Each year the goal of the report is to help associations better understand what is working in membership recruitment, engagement, and retention. What new membership models are associations adopting?

Report 97

Report Marketing Recruiting Recruitment 97

YourMembership

FEBRUARY 9, 2017

To successfully attract and keep association members, continually remind yourselves membership marketing is a process. Many associations struggle to improve their membership growth and retention. Within your offices and before your boards, you search endlessly for one idea to reverse your membership fortune.

Marketing 150

Marketing Process Recruiting Recruitment 150

Membership Marketing

JULY 15, 2021

What has been the impact of the pandemic on membership this past year? In my recent interview, we discussed these topics with insights from the 2021 Membership Marketing Benchmarking Report and the recently released book, Membership Recruitment: How to Grow RecurringRevenue, Reach New Markets and Advance Your Mission.

Marketing 52

Marketing Recruiting Recruitment Report 52

Membership Marketing

AUGUST 3, 2022

Here are some of our top findings on what drives membership growth from the 2022 Membership Marketing Benchmarking Report. You can download the full report detailing these and other activities that correlate with membership growth. Adding more new members is one of the top drivers of total membership growth.

Report 52

Report Marketing Recruiting Recruitment 52

Spark Consulting

MAY 27, 2014

I’m presenting a session at ASAE’s upcoming Marketing, Membership, and Communications Conference, to help you create rockin’ marketing materials. conferences marketing membership presentations ASAE'

Marketing 150

Marketing Conference Tips Communications 150

Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. Here are ten significant findings from this year’s research that you can apply to improve your membership results.

Report 95

Report Marketing Recruiting Recruitment 95

Membership Marketing

MAY 13, 2020

And many association executives are wondering how this downturn will impact their membership numbers and what to project for the future. For over a decade the Membership Marketing Benchmarking Report has captured association membership best practices and statistics. Membership renewals were also a challenge.

Marketing 93

Marketing Recruiting Recruitment Report 93

Membership Marketing

NOVEMBER 14, 2018

Inaction is the single biggest enemy to association membership marketing success. Over the years, I have been in more meetings than I care to count where statements like, “we cannot do that because,” “we need approval,” or “we need more research” has shut down the marketing process.

Marketing 81

Marketing Analysis Course Cost 81

The Journal by EXEC

AUGUST 14, 2023

Marketing is an intricate art of communication and a skill of conveying the right message to the right people at the right time. And in the context of membership programs, it is the magic wand that transforms casual browsers into engaged members and one-time members into loyal advocates.

Marketing 52

Marketing How To Tips Communications 52

MemberClicks

OCTOBER 29, 2021

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Strategy 95

Strategy Marketing Tips Recruiting 95

Spark Consulting

OCTOBER 17, 2013

“You have to spend money to make money,” is the first commandment of marketing. When budgets are tight – which in the association world, they almost always are – does that mean you’re out of luck, sentenced to a vicious cycle of declining revenue and declining membership? marketing membership CalSAE'

Marketing 150

Marketing Revenue Examples Organization 150

Membership Marketing

JANUARY 25, 2022

The opportunity to participate in the 2022 Membership Marketing Benchmarking Report is now available. So, if you are a membership professional, I wanted to invite you to take part in this year’s research. Thanks in advance for being a part of the 2022 Membership Marketing Benchmarking Report.

Report 52

Report Marketing Analysis Survey 52

Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. Looking back over the past ten years, we have witnessed very stable growth in membership counts and continued the maintenance of positive membership renewal rates. However, this has not represented a changeless marketing environment.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

Wild Apricot

NOVEMBER 14, 2014

This week''s link round-up offers insight and ideas on association communication, storytelling and mission, as well as social media and the membership marketing lifecycle. Apricot Jam'

Marketing 150

Marketing Social Media Communications 150

Association Freak

DECEMBER 8, 2023

Reading Time: < 1 minute Associations Evolve: 2024 and Beyond | December, 2023

Marketing 72

Marketing 72

Wild Apricot

OCTOBER 21, 2014

Here are some tips and insight on content marketing based on a recent Small Membership Advisory Community session. membership'

Content 150

Content Marketing Tips 150

Membership Marketing

OCTOBER 14, 2020

Over the past year, my firm has issued a number of reports and guides that provide some trustworthy insights on how to manage and develop a successful membership marketing program. The Membership Renewal Guide 3. 2020 editions of MGI’s 15 Minutes to Impact Membership Podcasts 4. Tipster Newsletter Archive 6.

Marketing 52

Marketing Newsletter Report Resources 52

Membership Marketing

JANUARY 10, 2019

And because of this, it is not surprising that as we track marketing efforts for hundreds of associations, their former members are often up to five times more likely to respond to a membership offer than never members. So to win these members back address that impediment to membership. Use multiple marketing channels.

Marketing 74

Marketing Discount Price Review 74

Membership Marketing

AUGUST 26, 2019

The 2019 Membership Marketing Benchmarking Report is now available to download. The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc. Please use this link to get your copy. I think that you will find this year's edition the best ever.

Report 69

Report Marketing 69

Membership Marketing

MARCH 8, 2019

I t is true, without an adequate budget it is a challenge to grow membership. So how do you make the case for additional marketing dollars? Unlike the purchase of a book, webinar, or some other product or service provided by your organization, membership has a predictable, ongoing revenue stream.

Marketing 75

Marketing Revenue Analysis Cost 75

Membersuite

JULY 22, 2019

When it comes to marketing membership to prospects and leads, relevancy is key as they have unique goals and needs. Read the blog post to learn how to take a segmented approach to market membership to prospects.

Marketing 72

Marketing How To 72

Thanks For Playing

OCTOBER 16, 2012

I'm presenting on the topic above at the Events By Design Small Staff Association workshop today, and while it's too late to join us, I thought I could share my best membership marketing tips for small staff associations (aka "the handout") with everyone. Track who’s paid and who hasn’t paid. Proof read all written communications.

Marketing 150

Marketing Newsletter Recruiting Recruitment 150

Membership Marketing

NOVEMBER 29, 2018

The most recent research shows that nearly half of all professional and trade associations are experiencing growth in their membership counts. But that also means over half of associations are reporting declines or stagnation in membership. Much of the problem lies in not following sound marketing practices.

Marketing 81

Marketing Analysis Innovation Report 81

Spark Consulting

AUGUST 7, 2014

I had the opportunity to present Membership Marketing on a Shoestring Budget for the National Association of Home Builders’ Association Leadership Institute earlier this week. As usual, when I deliver this session, I solicit great inexpensive marketing ideas from the participants as well. marketing presentations NAHB'

Marketing 150

Marketing Newsletter Discount Education 150

Wild Apricot

MARCH 7, 2011

Here are three free resources that offer food for thought for membership and non-profit organizations in your marketing efforts. read more ). read more ).

Resources 150

Resources Marketing Content Communications 150

Association Freak

DECEMBER 8, 2023

Reading Time: < 1 minute ASAE | August 9, 2023

Marketing 72

Marketing 72

Membership Marketing

JANUARY 13, 2020

The opportunity to participate in the 2020 Membership Marketing Benchmarking Report is now available. So if you are a membership professional, I wanted to invite you to take part in this year’s research. Thanks in advance or being a part of the 2020 Membership Marketing Benchmarking Report.

Marketing 93

Marketing Analysis Survey Report 93

Wild Apricot

JUNE 13, 2012

Here's a look at the 2012 Membership Marketing Benchmarking Report from MGI, as well as a reminder about our upcoming Membership Renewal Survey results and "How to" guide on membership renewal.

Report 150

Report Marketing Survey How To 150

Optimist Consulting

MARCH 27, 2016

I was delighted to recently present at CHASE about how to develop your membership marketing strategy. I outline my thoughts below on how to develop a strong membership marketing strategy which will help you grow your membership. Why have a marketing strategy? Challenges for your strategy. Strategic aims.

Strategy 100

Strategy Marketing Analysis Social Media 100