GrowthZone

SEPTEMBER 14, 2022

Our annual survey of association professionals reports repeatedly that a common concern is the increased pressure to recruit young members. The bulk of the workforce is made up of Millennials, Generation X, and Baby Boomers, and Gen Z is not far behind. Why do members engage with an organization? Want to learn more?

Recruiting 78

Recruiting Recruitment Social Media millennials 78

MemberClicks

APRIL 28, 2022

Recruiting new members and keeping them engaged is a crucial activity for all associations. And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. So, how do association marketers speak to young members and get them to lean in?

Tips 98

Tips millennials Newsletter Recruiting 98

Reid All About it

AUGUST 21, 2020

They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association. Fri 8/21 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

millennials 307

millennials Montana Class Education 307

Nimble AMS

DECEMBER 5, 2022

Try creating roles in which volunteers can connect more members to your organization, like a moderator or ambassador. A great way to increase member engagement in your organization is to develop your mentoring program. Build your diverse base of volunteer mentors, then begin recruiting mentees. You’re not alone!

Member Engagement 133

Member Engagement Social Media Review Recruiting 133

Reid All About it

FEBRUARY 5, 2016

– 5 Tips for Maximizing Non-Dues Revenue from Your Communications Vehicles. Learn tactics to maximize your non-dues revenue earning potential: analyze communication gaps, engage members with advertising, meet advertiser needs, arm your sales team with the right tools, and invest in resources that provide maximum return.

Pennsylvania 150

Pennsylvania Social Media Recruiting Recruitment 150

Membersuite

APRIL 13, 2023

Recruiting and retaining members at the same time is a lot of work and usually requires different tactics—but not always. If they’re sponsored, your association can earn revenue too. Best of all, they’re free, but your association can earn revenue through sponsorship. Review metrics to identify successful recruitment tactics.

Content 93

Content Marketing Social Media Video 93

Reid All About it

OCTOBER 27, 2017

If your organization has a webinar scheduled in the near future, please send me the link. Recruit and Retain Millennial Members. Millennials make up one third of the workforce today, and at the rate Baby Boomers are retiring, millennials will make up 75 percent of the workforce in the country by 2025. 1 CAE credit.

LMS 150

LMS millennials Blended Learning System 150

Reid All About it

FEBRUARY 23, 2024

Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Gen Z and millennial marketing. Hear about real-world examples of organizations that have successfully leveraged AI and automation to boost their membership growth and marketing effectiveness.

DC 261

DC Washington Member Engagement Innovation 261

.orgCommunity

JUNE 18, 2019

Generation Z and young Millennials are different. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. The 4 Education Expectations of Millennials and Gen Z.

millennials 40

millennials Education How To Social Media 40

EventMobi: Association Events

JUNE 26, 2023

Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement. Member engagement refers to the active efforts an organization makes to connect and foster relationships with their members. Boost your non-dues revenue. What is Member Engagement?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

WBT Systems

JANUARY 3, 2017

These reasons may align with one or more strategic goals for your association, such as: Revenue Generation – boost non-dues revenue with online and blended learning programs. A still relevant blog post by industry analysts Talented Learning outlines their top five reasons to invest in association learning technology.

Technology 210

Technology Learning Management System Certificate System 210

Association Success

OCTOBER 26, 2020

By 2025, Millennials will account for 75 percent of the American workforce. In my experience, many associations and nonprofit organizations struggle to connect with and truly understand the distinctive expectancies of their current members, let alone forecast the needs of future prospective members. Meet them where they are.

millennials 78

millennials Recruiting Recruitment Committee 78

Reid All About it

MAY 15, 2020

Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. Chapter sponsorships. Virtual event sponsors and exhibitors.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. The Future of Thought Leadership (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! More info/register.

Strategy 272

Strategy Video Technology Innovation 272

Associations Now

APRIL 20, 2016

Conventional wisdom also says young people are difficult to recruit and retain as members. Associations Now reported last week about the launch of the Association of Young Americans , a startup nonprofit that Vice aptly dubbed “an AARP for millennials.” But Ben Brown is going to try, anyway. So, why not?

millennials 40

millennials Strategy Recruiting Recruitment 40

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. The most effective recruitment techniques, in order: Word-of-mouth recommendations. It’s human nature—the ego at work. Online education’s role in membership marketing.

Survey 150

Survey Marketing Certificate Education 150

Association Freak

MAY 21, 2022

We heard it again and again from our clients at leading membership organizations. We heard it again and again from our clients at leading membership organizations. Laggard organizations have fallen further behind, and many will continue to do so. The Shifting Association Market. Some knew the market was shifting around them.

Revenue 72

Revenue Discount Products Marketing 72

Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

AUGUST 27, 2021

If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey. Non-dues revenue. So, in Psyche , Cort Rudolph says, “Quit the millennial bashing!”. The countdown is on!

Tampa 200

Tampa Revenue Education Content 200

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. Now, add engagement and revenue to the mix, while attempting to keep an annual tradeshow afloat in a hybrid world of in-person and virtual events.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Association Success

JUNE 24, 2019

We have a dramatic shift in the labor markets where at one end of the spectrum we have millennials who demand a very clear work-life balance and at the other end, we have highly skilled baby boomers who are retiring but still want to stay intellectually challenged and busy. Another simple change organizations can make is get beyond email.

Certificate 112

Certificate United States Tools millennials 112

Associations Now

SEPTEMBER 10, 2014

I’m just going to let the following numbers from an association member-recruitment campaign speak for themselves: Total cost for recruitment campaign: $25,000. Total revenue: $465,255. Benefits are nice to have, but they’re not why people join an organization. New members enrolled: 1,899. ROI: 1,761 percent.

Recruiting 40

Recruiting Recruitment Social Media millennials 40

Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. Recruitment – The report highlights associations use a wide variety of channels to add new members.

Report 95

Report Marketing Recruiting Recruitment 95

ISAE

JANUARY 17, 2024

However, the volatility of membership rates has forced associations to change the way they approach member recruitment, engagement, and retention, placing more of an emphasis on delivering the value outlined in their membership offerings. Easy organization and data management. Improved accessibility. Increased transparency.

Cost 52

Cost Review Software Member Experience 52

YourMembership

FEBRUARY 27, 2014

When looking at the bigger picture, it is important to recognize that AMCs have played a vital role in helping these same types of organizations survive and compete in the business world. The side effects of this change are: A loss of traditional revenue generated by membership dues. Generational Pressures. The Roadblocks to Success.

Case Study 150

Case Study Arizona Social Media Revenue 150

Reid All About it

MARCH 9, 2018

If your organization has a webinar or educational event coming up, please send me the link. Take a deep dive into the world of digital law, specifically the top ten questions you need to think about to protect your participants, presenters and organization. – Adapt to Attract Millennial and Gen Z Talent . 1 CMP credit. .

DC 120

DC millennials North Carolina Washington 120

Reid All About it

JUNE 10, 2016

Learn what other associations are doing to address the opportunities and challenges that new technologies and the rise of Millennials have brought to chapters. Grow Sponsorships, Attendance and Revenue for your Virtual Conference. For many organizations, digital marketing is a new undertaking. 1 CAE credit. Presenters: Peggy M.

System 150

System millennials Member Insights Recruiting 150

Associations Now

FEBRUARY 24, 2017

But many attendees are also there to find a new job or to recruit new employees, which is why associations often host onsite job fairs or career centers at their major meetings. Research shows that millennials’ primary reason for joining associations is access to job opportunities. You’ll create new revenue streams.

Revenue 67

Revenue millennials Conference Recruiting 67

WBT Systems

SEPTEMBER 5, 2017

The Nationwide Claims Training Organization uses podcasts to teach technical information and soft skills to employees. Increasing revenue and membership with podcasts. If you want to introduce your association, profession, or industry to young listeners, podcasts are the way to go—38 percent of millennials listen to podcasts.

Content 150

Content Education Products millennials 150

Leading Learning

JULY 12, 2021

Organizations of all types—for-profit and tax-exempt—have been talking about digital transformation for many years, yet association efforts continue to lag. Recruit your team. Why is that? In The No BS Guide to Digital Transformation: How Intentional Culture Change Can Propel Associations Forward , we posit that it’s all about culture.

Case Study 52

Case Study Technology millennials Strategy 52

Associations Now

JULY 30, 2014

The survey of organizations with fewer than 500 members revealed positive membership trends but found ongoing concern about delivering member value. Among the challenges that respondents said they face were attracting and engaging millennials and getting their boards and members to adopt new technologies. percent versus 11.5

Survey 40

Survey Recruiting Recruitment millennials 40

Higher Logic

FEBRUARY 4, 2020

Customization : With customized communications, you can increase your chances of recruiting them as members and play a pivotal role in their growth while diversifying membership and working to future-proof your association. #3. 1 in 3 (32%) of respondents say their organization has no process for measuring engagement.

Communications 287

Communications Tips Content Tools 287

.orgCommunity

OCTOBER 8, 2019

Every week, I receive calls from association executives who are concerned about: Engaging a new generation – at first, these conversations focused on millennials, now the questions are about how to engage Gen Z, the fastest growing group of employees, customers, and voters. Gen Z thinks and acts VERY differently than Millennials.

Technology 40

Technology millennials Revenue System 40

Plexus Consulting

MARCH 14, 2015

Worth, President at Plexus Consulting Group, LLC Vital Statistics The Business and Professional Women’s (BPW) Foundation, which was founded in the 1960’s as a sister organization to BPW/USA, aims to create successful workplaces by focusing on issues that impact women, families, and employers. By Steven M.

millennials 40

millennials Revenue Proposal Recruiting 40

Reid All About it

AUGUST 9, 2019

Check out this new 15-minute web series covering hot topics and issues related to 501c organization management. Creating Tomorrow’s Leaders: How to Attract, Retain and Engage Millennial and Gen Z Talent. Learn how to incorporate tactical strategies designed to enhance the management, engagement and training of millennial employees.

Columbus 39

Columbus North Carolina LMS millennials 39

Association Adviser

JUNE 24, 2016

Are younger people just not as interested in affiliating with organizations anymore? Does the ability to conduct their lives effectively online mean that people no longer need the physical support and networking opportunities that large organizations and associations bring? Do you agree this is a growing problem in the industry?

millennials 61

millennials Survey Cost Social Media 61

Associations Now

MARCH 4, 2014

A new study finds that the best companies to recruit from have one thing in common: really, really good leadership training programs. And in the sphere of private companies, Deloitte topped Chally’s list, which Chief Executive credits to the firm’s strong focus on recruiting millennials.

Survey 40

Survey Leadership Recruiting Recruitment 40