GrowthZone

SEPTEMBER 14, 2022

Our annual survey of association professionals reports repeatedly that a common concern is the increased pressure to recruit young members. The bulk of the workforce is made up of Millennials, Generation X, and Baby Boomers, and Gen Z is not far behind. If you’re of the TL;DR (“Too Long; Didn’t Read.”)

Recruiting 78

Recruiting Recruitment Social Media millennials 78

Nimble AMS

DECEMBER 5, 2022

If something goes wrong, a volunteer moderator can intervene or report a discussion to a staff leader. If you’re looking to build bridges with younger professionals , Gen Z and Millennial members are especially interested in mentoring opportunities. Build your diverse base of volunteer mentors, then begin recruiting mentees.

Member Engagement 133

Member Engagement Social Media Review Recruiting 133

WBT Systems

JANUARY 3, 2017

These reasons may align with one or more strategic goals for your association, such as: Revenue Generation – boost non-dues revenue with online and blended learning programs. Take a look at the Top Association Management Predictions for 2017 from 13 experts, in this report from Aptify.

Technology 210

Technology Learning Management System Certificate System 210

MemberClicks

APRIL 28, 2022

Recruiting new members and keeping them engaged is a crucial activity for all associations. And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. Need more help recruiting new young members? Host fun and casual events.

Tips 98

Tips millennials Newsletter Recruiting 98

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Boost your non-dues revenue. According to the ASAE Foundation’s Association Operating Ratio Report , membership dues make up 45.4% The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Reid All About it

JANUARY 19, 2024

The survey report will benchmark key factors in AI adoption, including budgeting, training and hiring. Marketing to Gen Z and millennials. Building Your 2024 Video Strategy: A Guide for Associations To acquire and retain your membership and drive non-dues revenue, you need to include member-driven video in your strategy.

Revenue 257

Revenue Strategy Member Engagement United States 257

.orgCommunity

JUNE 18, 2019

Generation Z and young Millennials are different. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. The 4 Education Expectations of Millennials and Gen Z.

millennials 40

millennials Education How To Social Media 40

Associations Now

JANUARY 7, 2020

In a GrowthZone survey , association professionals ranked member engagement as the top challenge of 2019, higher than recruitment and retention or challenges with communicating member value, attracting young members, or funding. Too often, O’Reilly says, sponsored content is viewed purely as a nondues revenue opportunity.

Member Engagement 96

Member Engagement Social Media Revenue millennials 96

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. Now, add engagement and revenue to the mix, while attempting to keep an annual tradeshow afloat in a hybrid world of in-person and virtual events.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Reid All About it

FEBRUARY 23, 2024

Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Gen Z and millennial marketing. Host: Professionals for Association Revenue Speaker: Susan Borke, Principal, BorkeWorks Wed 2/28 at 11 a.m. Digital initiatives. Event sponsorships.

DC 263

DC Washington Member Engagement Innovation 263

Associations Now

APRIL 20, 2016

Conventional wisdom also says young people are difficult to recruit and retain as members. Associations Now reported last week about the launch of the Association of Young Americans , a startup nonprofit that Vice aptly dubbed “an AARP for millennials.” But Ben Brown is going to try, anyway.

millennials 40

millennials Strategy Recruiting Recruitment 40

Association Freak

MAY 21, 2022

This report was originally published as Tacking Into the Headwinds of Association Growth. But unfortunately, the effects are rippling through the association world – putting downward pressure on membership, lowering advertising, royalty, and other revenue sources, and impacting the dashboard metrics of most organizations.

Revenue 72

Revenue Discount Products Marketing 72

Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Marketing to Gen Z and millennials. Mobile apps. Attend as many or as few sessions as you wish—sessions described below.

Strategy 274

Strategy Video Technology Innovation 274

Reid All About it

MAY 15, 2020

Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. Chapter sponsorships. Virtual event sponsors and exhibitors. Host: Hubb.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

ISAE

JANUARY 17, 2024

Membership seems to be on the rise again with 46% of associations reporting an increase in membership in 2023. According to NPOInfo’s charitable giving statistics report, older generations still make up the majority of association members at 34%, while Millennials and Generation Z combined make up just under 30%.

Cost 52

Cost Review Software Member Experience 52

Associations Now

SEPTEMBER 10, 2014

I’m just going to let the following numbers from an association member-recruitment campaign speak for themselves: Total cost for recruitment campaign: $25,000. Total revenue: $465,255. A group of new members on LinkedIn have asked ICF if they can start an “ICF Millennials” group there.

Recruiting 40

Recruiting Recruitment Social Media millennials 40

Higher Logic

FEBRUARY 4, 2020

Naylor’s 2019 Association Communications Benchmarking report is full of so many insightful nuggets that it’s worth reading the full assessment, but here we’ll cover 10 stats from the report : #1. Check out this real example to learn how a targeted marketing plan increased one association’s education revenue by 32 percent, or $57,000.

Communications 287

Communications Tips Content Tools 287

YourMembership

FEBRUARY 27, 2014

The side effects of this change are: A loss of traditional revenue generated by membership dues. Younger members, especially millennials, have experienced technology as a key component of their entire education experiences, have expectations that will put pressure on associations not investing in current technology.

Case Study 150

Case Study Arizona Social Media Revenue 150

WBT Systems

SEPTEMBER 5, 2017

In its annual podcast consumer report , Edison Research said podcast listeners are predominately 18 to 54 years old, affluent, educated, and employed full-time. Increasing revenue and membership with podcasts. Use your podcasts to blatantly recruit members too. Who’s listening to podcasts? Advertisers love podcasts.

Content 150

Content Education Products millennials 150

Associations Now

JULY 30, 2014

The annual Small Membership Survey Report [PDF], by Toronto-based software company Wild Apricot, identified the same top three priorities reported in last year’s survey: Small-membership organizations are most concerned about increasing membership, increasing member engagement, and demonstrating member value. percent versus 11.5

Survey 40

Survey Recruiting Recruitment millennials 40

Associations Now

FEBRUARY 28, 2017

Associations are hungry for advice on recruiting millennials. Keep marketing to this group so that your revenue doesn’t take a huge hit when boomers leave their jobs. According to recent Wall Street Journal speculation, Apple may replace Lightning connectors with USB-C ports in the next iPhones, reports The Verge.

millennials 40

millennials Recruiting Recruitment Revenue 40

Associations Now

MARCH 4, 2014

A new study finds that the best companies to recruit from have one thing in common: really, really good leadership training programs. So says a new report from Chally Group Worldwide ranking the top companies for leadership. The post Survey: These Companies Set the Standard for Leadership appeared first on Associations Now.'

Survey 40

Survey Leadership Recruiting Recruitment 40

.orgCommunity

OCTOBER 8, 2019

Every week, I receive calls from association executives who are concerned about: Engaging a new generation – at first, these conversations focused on millennials, now the questions are about how to engage Gen Z, the fastest growing group of employees, customers, and voters. Gen Z thinks and acts VERY differently than Millennials.

Technology 40

Technology millennials Revenue System 40

Reid All About it

AUGUST 9, 2019

. – Creating Tomorrow’s Leaders: How to Attract, Retain and Engage Millennial and Gen Z Talent. Hear about key workplace preferences of millennials and how you can align needs cross-generationally, and best practices at high-ranking companies that have unlocked the power to attract, engage and retain top millennial talent.

Columbus 39

Columbus North Carolina LMS millennials 39

Association Adviser

FEBRUARY 7, 2018

Attracting Millennial/Young Professional Supporters. Just about every association we know of is struggling to recruit younger members. According to the 2017 edition of the Marketing General Membership Marketing Benchmarking Report , nearly three-quarters of participating associations are either holding steady or increasing membership.

Social Media 71

Social Media Recruiting Recruitment Software 71

Reid All About it

MARCH 3, 2023

That’s the question the Professionals for Association Revenue asked several association executives and consultants. The For-Profit Competitors Are Here More and more, for-profit private networks and communities are competing with associations for membership, engagement opportunities, and revenue. Sponsorships. 1 CAE credit.

Revenue 39

Revenue Tools Education Member Experience 39

Association Adviser

FEBRUARY 7, 2018

Attracting Millennial/Young Professional Supporters. Just about every association we know of is struggling to recruit younger members. According to the 2017 edition of the Marketing General Membership Marketing Benchmarking Report , nearly three-quarters of participating associations are either holding steady or increasing membership.

Social Media 62

Social Media Recruiting Recruitment Software 62

Reid All About it

OCTOBER 27, 2023

Trying to figure out how to market more effectively to Gen Z and millennials? She also shares the story of another association that partnered with an outside expert to fill in a service (and revenue) gap. Learn how to craft a successful year-end report in half the time and a winning strategy for next year. Value proposition.

LMS 257

LMS North Carolina Recruiting Recruitment 257

Reid All About it

SEPTEMBER 29, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Association benchmarks.

Revenue 274

Revenue Innovation Education Tools 274

Reid All About it

NOVEMBER 1, 2019

The weekly list of free educational events and resources for the association community… Billhighway and Mariner Management just released the 2019 Chapter Benchmarking Report. The report provides benchmarking data as well as several association success stories related to that data and some strong opinions. Nisha Chittal, Vox ).

Washington 34

Washington Social Media Content Texas 34

Reid All About it

DECEMBER 2, 2016

Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. Membership Recruitment and Renewal Strategies.

San Jose 189

San Jose millennials Revenue Content 189

AvidXchange: Association Management

AUGUST 17, 2023

The AvidXchange Podcast Network just posted a new episode of its “Middle Market Report” program. Additionally, leveraging automation tools with embedded business intelligence solutions help inform decision-making and ease reporting. JARETT TRAN Welcome to the Middle Market Report podcast. I’m so excited to be invited here.

Association Management 130

Association Management Survey San Francisco Technology 130

Reid All About it

DECEMBER 2, 2016

Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. Membership Recruitment and Renewal Strategies.

San Jose 150

San Jose millennials Revenue Content 150

Reid All About it

MAY 20, 2022

Learn how docuseries can increase your association’s recruitment, retention and revenue; position your association and members as leaders in your industry; and capture your association younger, fresh-to-the-industry audiences. CAE credits. More info/register. 1 CAE credit. CAE credits. More info/register. Host: Association Laboratory.

Arlington 41

Arlington Project DC Technology 41

Reid All About it

MARCH 16, 2018

Reporting back from a recent GDPR meeting hosted by ASAE, he identifies four data issues your association (or company) needs to act on now. Learn how emerging reporting and tracking capabilities help your event marketing team better translate your event metrics and make future event decisions. More info/register. Host: Smart Meetings.

eBook 46

eBook Social Media DC Content 46

.orgCommunity

FEBRUARY 25, 2019

What are your current revenue and sales priorities? Do you need to: Recruit new members to broaden your base. Enthusiastic Millennials seeking hands-on experiences, busy mid-career moms and dads with little time to spare and seasoned professionals nearing retirement may all be represented. The goal might seem obvious.

Marketing 68

Marketing Case Study eBook Social Media 68