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Storytelling for Change: 5 Content Strategies for Nonprofits

NXUnite

Whether you’re working to alleviate poverty, protect the environment, promote education, or champion another noble cause, these insights will help you craft stories that inspire meaningful change. After segmenting your audience, create tailored messages and content for each group. Craft personalized messages. Donate Now.”

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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! Member engagement refers to the active efforts an organization makes to connect and foster relationships with their members. The solution?

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25+ Member Newsletter Tips and Ideas for Better Campaigns

MemberClicks

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. 10 Membership Newsletter Best Practices.

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25+ Member Newsletter Tips and Ideas for Better Campaigns

MemberClicks

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. 10 Membership Newsletter Best Practices.

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AI: Great for Marketing. But Leave Your Member Newsletter to a Human

Association Briefings

Here are a few reasons you should leave your member newsletters to a human. Artificial intelligence (AI) is a huge part of today’s marketing ecosystem. But AI has also started to penetrate deeper into smaller marketing departments, helping brands enhance the customer buying journey. So, let’s start with a definition. Handcuffed!

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Association Brain Food Weekly: 7.16.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Online education revenue. Suddenly, I see references to it in different places. Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Usability testing.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. Here’s one significant challenge.