Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

Strategy 52

Strategy Marketing How To LMS 52

Blue Sky eLearn

JANUARY 14, 2019

What are the best ways that your organization can step up its online strategy in order to acquire more members? Prioritize social media engagement. Prioritize social media engagement. Social media is an important resource to use because it allows you to capitalize on the social networks of your existing members.

Strategy 157

Strategy Social Media Discount Newsletter 157

Reid All About it

APRIL 26, 2024

TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. She shares comments from a video of ‘90s high school kids hanging out. The video is captioned, “Phones? Association trends. The outlook for associations, as described in Marketing General Inc.’s

Content 266

Content Survey Education Strategy 266

Blue Sky eLearn

JANUARY 14, 2019

What are the best ways that your organization can step up its online strategy in order to acquire more members? Prioritize social media engagement. Prioritize social media engagement. Social media is an important resource to use because it allows you to capitalize on the social networks of your existing members.

Strategy 150

Strategy Social Media Discount Newsletter 150

Reid All About it

FEBRUARY 9, 2024

Greg Pollack at Association Analytics recommends three useful strategies to elevate your association’s impact in the new year. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). More info/register. .

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Newsletter Certificate Denver Case Study 266

.orgCommunity

NOVEMBER 29, 0002

Most of us are routinely posting member information, pictures, stories and video to social media. You could make a video on an important association topic, post it on YouTube, and link it back to your website. All of this social media interaction on topics related to your members and association is good right?

Social Media 40

Social Media Content Video Revenue 40

Membersuite

JUNE 30, 2021

1: Offer purposeful work: align volunteering with organizational strategy and goals. The yearly review process allows you to sunset volunteer groups and activities that don’t align with organizational strategy. How to Prevent Volunteer Burnout and Keep Your Leadership Pipeline Full. Are volunteers working on the right things?

Leadership 133

Leadership Strategy Committee Recruiting 133

Association Success

JULY 16, 2020

Still, it takes energy and strategy to curate content well. The following list includes curation tools that make it easier to sift through articles, videos and other online content to find what is relevant to your audience, as well as short descriptions of their specific features. with each tool to create smarter email newsletters.

Tools 122

Tools Content Marketing Newsletter 122

Association Adviser

OCTOBER 30, 2018

At the same time, print media is seeing a resurgence. Joining the top 10 were the print newsletter and print conference guide. And don’t discount social media, which remains an important way to reach members. If your membership uses social media, that’s great and it’s where your association should be.

Communications 185

Communications Social Media Newsletter Content 185

Higher Logic

OCTOBER 12, 2017

That’s why we’ve put together a refresher course on some of the greatest advantages of using technology as part of your nonprofit fundraising strategy. Multichannel marketing tools enable simple communication and campaign promotion via email, direct mail, content management, and social media.

Technology 179

Technology Strategy Software Tools 179

Association Success

OCTOBER 27, 2020

An eye-catching blog based on a longer study, a stylish video on a timely issue and an engaging social media campaign are all examples of freemium content that can catch the public’s attention. . MORE: 4 trends to adopt for an effective member strategy. The post Is ‘freemium’ part of your content strategy?

Content 107

Content Strategy Library Newsletter 107

Aaron Wolowiec

JANUARY 19, 2016

But seriously…communication is a hard gig for most companies, especially with the advent of social media. While associations have made headway in navigating communication chaos, only 6 percent of the more than 700 associations surveyed reported they have a fully integrated communications strategy. Or even worse yet, companies.

Communications 100

Communications Social Media Newsletter Video 100

Association Success

OCTOBER 21, 2020

MORE: These 4 questions can help frame your association’s content production strategy. Whether someone encounters your organization through a blog post, video or one-sheet, content can serve as the first step in a potential member’s journey. Content should drive social media engagement.

Content 86

Content How To Social Media Newsletter 86

Slice-Works

OCTOBER 26, 2017

Are you overwhelmed by social media tasks and the time social media takes? For many businesses unsure of the value, social media can look like a big black hole. How many times have you taken a few moments to watch a funny video and realized that 30 minutes have passed? 10 Hi Impact Social Media Tasks.

Social Media 28

Social Media Newsletter Content Video 28

Associations Now

OCTOBER 23, 2023

According to Le, ACN’s goal was to complement its membership strategy, recognize member longevity, and find ways to increase member loyalty. “We We also provided access to a library of wellness content from workout videos to mediation guides, which was important for our members,” Le said. “As

Discount 107

Discount Library Newsletter America 107

Association Success

APRIL 24, 2020

40,000 print newsletter subscribers ( source ). Here are some digital strategy lessons we can learn from Big Cat Rescue. Cat videos were always among the viral hits on the Internet, so it’s no surprise that big cats also drive people wild. Did you know you can upload a video to your Facebook cover photo ?

Strategy 100

Strategy Tampa San Diego Marketing 100

Blue Sky eLearn

FEBRUARY 18, 2021

Assess your data to create a long-lasting strategy. Consider these digital marketing ideas from AccuData to spread the word about your virtual service event: Your email newsletter. Advertise your virtual day of service in your weekly or monthly member newsletter. Your social media pages. Your website.

Organization 232

Organization Software Newsletter Tips 232

Reid All About it

JULY 30, 2021

Combine a selection of articles, posts, videos, podcast episodes, session recordings and/or other content you already have into curated content bundles. Why niche communities are the future of social media marketing—associations should have an advantage here. Writing as a Thought Leadership Strategy. Ronn Levine, SIIA ).

Newsletter 195

Newsletter Certificate Technology Strategy 195

MultiBriefs

JUNE 29, 2023

Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. Social media doesn't work for professional associations One of the most common myths about social media is that it only works for promoting consumer-facing products and services.

Marketing 52

Marketing Social Media Directory Video 52

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Data strategy. Curated reading lists are the best, right? Credentialing support.

LMS 256

LMS Revenue Arlington Education 256

Blue Sky eLearn

SEPTEMBER 12, 2018

Chances are you already make use of one or more of these tactics, but thinking of them as part of your broader member engagement strategy is the key to success. There are a few strategies you can use to promote it: Offer some of your eLearning content for free. Q&A Sessions. Thank-You Events. Branded Merchandise.

Content 173

Content Member Engagement Tools Strategy 173

Membersuite

JANUARY 10, 2023

The team and I have pulled together a list of topics we’ve been talking about or hearing and reading about in blogs, social media, webinars, and conferences—the topics rising in our collective association consciousness. Social Flux & the Human Touch. Social media is unpredictable as ever. AI for Normal People.

Directory 143

Directory Social Media Tools Revenue 143

MemberClicks

OCTOBER 6, 2023

Here’s a valuable resource for you: the MemberClicks video on How to Craft the Perfect New Member Welcome Email. Public Acknowledgment: Feature new members in your social media posts, be it a brief introduction on Instagram stories or a welcome tweet. Visual Welcome: Consider producing a short welcome video or webinar.

Social Media 59

Social Media Video Newsletter Resources 59

Achieve

AUGUST 18, 2023

Increasing donor engagement is also a common goal, and a solid marketing strategy can encourage more supporters to get involved with your organization—through participation in your live auction and beyond. Create Fundraising Videos Video marketing for nonprofits is on the rise for several reasons.

Marketing 52

Marketing Video Social Media Revenue 52

Blue Sky eLearn

OCTOBER 11, 2017

Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages. Ask a colleague or friend to help work on your images and templates, to proofread and spruce up PowerPoints and handouts, or to edit video and audio recordings. Start your own newsletter!

Tips 215

Tips LMS Mooc Social Media 215

Velvet Chainsaw

OCTOBER 12, 2018

We were discussing their marketing and communication strategies for their event. I explained that a blog platform is worth considering as the home base or hub for the inbound strategy. Then she could use links in emails, newsletters and social media posts as spokes to connect back to the conference home base.

Conference 85

Conference millennials Social Media Newsletter 85

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. She also makes an important point about the shift in persuasive strategies away from the aggressive sales pitch and toward a more genuine and personalized approach.

Leadership 88

Leadership Social Media Case Study Industry 88

MemberClicks

DECEMBER 14, 2023

This will outline what you need from your job board and marketing strategy to make progress on the metrics for success you’ve identified. Use this information to strategically develop your job board website template, plan, design, and marketing strategy to better appeal to your target audience.

Revenue 52

Revenue How To Software Press Release 52

Forj

AUGUST 7, 2017

Online marketing and social media definitely has its place in the marketing world, and is in fact the “go-to” strategy for most businesses today. It is a good idea, however, to use a mixture of online and off-line strategies when marketing events and classes to association members. Go off-line, too. Create a buzz.

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Course Tips Marketing Class 98

Reid All About it

JUNE 25, 2021

Would you like to subscribe to this newsletter? This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Subscribe to Blog via Email. Email Address: Subscribe. Mon 6/28 at 1 p.m. every Monday.

LMS 361

LMS Revenue Tips America 361

Association Success

SEPTEMBER 28, 2020

Many associations focus on high-quality print publications, such as magazines and newsletters, to distribute information to members. Popular tactics include: Creating shareable graphics for social media platforms. Launching ongoing or limited run newsletters that curate industry news and insights.

Technology 78

Technology Newsletter Content Tools 78

Reid All About it

JULY 7, 2023

Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). Hear about newsletter best practices to increase engagement and curate outside content. ASAE Membership Monday More info/register. . 1 CAE credit. .

Tools 195

Tools Education Newsletter Chicago 195

Higher Logic

JUNE 6, 2019

Could the same concept apply to building a community for your customers or members on social media? Social media is an important part of any organizational strategy. Trying to build a community on social media isn’t easy. The common distractions on social media (cute cat videos, anyone?)

Tips 136

Tips Social Media Revenue Content 136

Associations Now

SEPTEMBER 20, 2013

Spotted: Membership strategy and content marketing rolling with the same crowd. Strategy starts with loyalty—tied into content marketing. The details, and more, in today’s Social Media Roundup. . Think newsletters, blog posts, news articles, video and direct emails. Content marketing, huh?

Social Media 40

Social Media Content Marketing Newsletter 40

MemberClicks

OCTOBER 24, 2023

We’ll also discuss how these organizations can use marketing strategies to enhance their recruitment efforts and ensure ongoing growth and success. Strengthen Your Social Media Presence Consider this fact: Almost 5 billion people across the world use social media, which is more than half of the global population.

How To 52

How To Social Media Industry Recruiting 52

WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. In the paid program, you drill down on strategies and tactics, and provide context and resources. On-demand webinars and videos. Why content marketing is effective.

Content 150

Content Marketing Education Course 150

Associations Now

FEBRUARY 10, 2020

On social media, digital influencers often have the freedom to act and respond in ways that your organization might want to avoid. What could you borrow from influencers for your association’s social feeds? Here are some strategies to consider: Don’t Lose Your Point of View. Don’t overwhelm your audiences on social media.

Social Media 82

Social Media Newsletter Video Content 82