MultiBriefs

APRIL 4, 2024

{summary} Associations need a successful marketing strategy in order to thrive. Between ever-evolving social media strategies , to incorporating AI and VR into advertising campaigns , knowing how to market your association can seem overwhelming. Read on for more in-depth ways to market towards these demographics.

Strategy 52

Strategy Marketing millennials Social Media 52

Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

Strategy 52

Strategy Marketing How To LMS 52

Reid All About it

FEBRUARY 9, 2024

Greg Pollack at Association Analytics recommends three useful strategies to elevate your association’s impact in the new year. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). More info/register. .

Newsletter 266

Newsletter Certificate Denver Case Study 266

Blue Sky eLearn

JANUARY 14, 2019

What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. Prioritize social media engagement.

Strategy 157

Strategy Social Media Discount Newsletter 157

Blue Sky eLearn

JANUARY 14, 2019

What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. Prioritize social media engagement.

Strategy 150

Strategy Social Media Discount Newsletter 150

Membersuite

JUNE 30, 2021

1: Offer purposeful work: align volunteering with organizational strategy and goals. The yearly review process allows you to sunset volunteer groups and activities that don’t align with organizational strategy. How to Prevent Volunteer Burnout and Keep Your Leadership Pipeline Full. Are volunteers working on the right things?

Leadership 133

Leadership Strategy Committee Recruiting 133

Reid All About it

JANUARY 29, 2021

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. – The Delicate Balance: Intersection of Strategy and Governance – Roles and Responsibilities of the Association Board. Presenter: Randall Rollinson, President, LBL Strategies. More info/register. every Monday.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Forj

MARCH 8, 2017

I know you’ve heard it, “Video is the next big thing” and “Video converts”… Marketers hear this all day long, and it’s true. Videos are a great way to reach your audience and resonate on a personal level. Video can be a scary thing, especially if you’re the one in it.

Video 70

Video Process Certificate Course 70

Reid All About it

MAY 12, 2023

WBT shares seven MOOC business model strategies you should definitely steal. Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. shares 15 ways to improve your newsletter content and delivery.

Chicago 200

Chicago Newsletter Mooc Education 200

Smooth The Path

FEBRUARY 12, 2019

She reads many of the publications and newsletters. Throughout her member career, she’s been a presenter, appeared in video testimonials, and written articles. You can significantly increase member engagement with a Member Engagement Strategy. The post Do You Need a Member Engagement Strategy? Are you interested?

Member Engagement 68

Member Engagement Strategy Newsletter Leadership 68

Association Success

OCTOBER 27, 2020

An eye-catching blog based on a longer study, a stylish video on a timely issue and an engaging social media campaign are all examples of freemium content that can catch the public’s attention. . MORE: 4 trends to adopt for an effective member strategy. The post Is ‘freemium’ part of your content strategy?

Content 107

Content Strategy Library Newsletter 107

Reid All About it

JULY 30, 2021

Combine a selection of articles, posts, videos, podcast episodes, session recordings and/or other content you already have into curated content bundles. Writing as a Thought Leadership Strategy. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Fri 7/30 at 4 p.m.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Higher Logic

OCTOBER 12, 2017

That’s why we’ve put together a refresher course on some of the greatest advantages of using technology as part of your nonprofit fundraising strategy. As technology becomes more advanced, so do nonprofit strategies. How will the configurations affect your fundraising strategy, constituent engagement, or data management?

Technology 179

Technology Strategy Software Tools 179

Association Success

APRIL 24, 2020

40,000 print newsletter subscribers ( source ). Here are some digital strategy lessons we can learn from Big Cat Rescue. Cat videos were always among the viral hits on the Internet, so it’s no surprise that big cats also drive people wild. Did you know you can upload a video to your Facebook cover photo ?

Strategy 100

Strategy Tampa San Diego Marketing 100

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Data strategy. Curated reading lists are the best, right? Credentialing support.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

JANUARY 28, 2022

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Hear about coaching strategies you can implement immediately, including celebrating small wins to see big results on our remote/hybrid teams and incorporating coaching questions into one-on-one conversations. Host: Fridays@4.

Newsletter 195

Newsletter Survey Team Software 195

Reid All About it

NOVEMBER 26, 2021

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. How to Rethink Your Association’s Newsletter from the Ground Up. Newsletters are a staple of association life. Is it time to rethink your association’s newsletter? Wendy Moyer, Event Freelancer. every Monday.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

Reid All About it

JANUARY 21, 2022

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Explore other strategies that will help financial executives to better connect with nonprofit boards to advance strategic planning and innovative change. Josh Slyman, Director of Product Strategy at Web Scribble.

Survey 195

Survey Newsletter Price Technology 195

Association Success

JULY 16, 2020

Still, it takes energy and strategy to curate content well. The following list includes curation tools that make it easier to sift through articles, videos and other online content to find what is relevant to your audience, as well as short descriptions of their specific features. with each tool to create smarter email newsletters.

Tools 122

Tools Content Marketing Newsletter 122

Reid All About it

MARCH 19, 2021

Two proven tips to increase your newsletter’s open and click rates. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Event Strategies 2021 and Beyond. Hear actionable advice and tested strategies for hosting both virtual and hybrid events. Quick hits.

LMS 370

LMS Nashville Strategy Video 370

Association Adviser

OCTOBER 30, 2018

Joining the top 10 were the print newsletter and print conference guide. That session can also be the basis for a print magazine article, story on your blog and interview in your digital newsletter, all of which should be promoted on social media and used to start a discussion thread in your online community.

Communications 186

Communications Social Media Newsletter Content 186

Reid All About it

JULY 16, 2021

Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. How to create an editorial calendar that will streamline your content strategy. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management.

Revenue 195

Revenue Video Strategy Industry 195

Associations Now

OCTOBER 23, 2023

According to Le, ACN’s goal was to complement its membership strategy, recognize member longevity, and find ways to increase member loyalty. “We We also provided access to a library of wellness content from workout videos to mediation guides, which was important for our members,” Le said. “As

Discount 111

Discount Library Newsletter America 111

EventMobi: Association Events

AUGUST 11, 2023

Exclusive spaces can help you build an online community—which is one of the top association member engagement strategies ! Videos and images. Featuring sponsor logos or banners can be an effective association marketing strategy that helps you build partnerships and bring in extra revenue. Members-only spaces. Sponsor placements.

Examples 130

Examples Directory Software Video 130

Associations Now

APRIL 2, 2015

The audience is king when it comes to your newsletters. “It may sound obvious, but having a thorough understanding of what your members/readers want helps enormously when creating content for your newsletter.” What do you consider most important about newsletter strategy? Are you taking that to heart?

Newsletter 40

Newsletter Software Content Video 40

Blue Sky eLearn

SEPTEMBER 12, 2018

Chances are you already make use of one or more of these tactics, but thinking of them as part of your broader member engagement strategy is the key to success. There are a few strategies you can use to promote it: Offer some of your eLearning content for free. Q&A Sessions. Thank-You Events. Branded Merchandise.

Content 173

Content Member Engagement Tools Strategy 173

Aaron Wolowiec

JANUARY 19, 2016

While associations have made headway in navigating communication chaos, only 6 percent of the more than 700 associations surveyed reported they have a fully integrated communications strategy. Perhaps more problematic, however, is that very few associations employ social, mobile or video strategy. Stop under-utilizing video.

Communications 100

Communications Social Media Newsletter Video 100

Reid All About it

MARCH 24, 2023

Sponsorship strategy. A survey conducted by the Professionals for Association Revenue (PAR) revealed that 86% of associations said their business development strategy is underperforming or non-existent. PAR explains why a business development strategy is vital to association revenue health. 1 CAE credit. . 1 CAE credit.

Revenue 227

Revenue Chicago Leadership Education 227

Blue Sky eLearn

FEBRUARY 18, 2021

Assess your data to create a long-lasting strategy. Consider these digital marketing ideas from AccuData to spread the word about your virtual service event: Your email newsletter. Advertise your virtual day of service in your weekly or monthly member newsletter. Assess your virtual event data to create a long-lasting strategy.

Organization 232

Organization Software Newsletter Tips 232

Association Success

OCTOBER 21, 2020

MORE: These 4 questions can help frame your association’s content production strategy. Whether someone encounters your organization through a blog post, video or one-sheet, content can serve as the first step in a potential member’s journey. These tips can help you establish and analyze these critical measures of success.

Content 86

Content How To Social Media Newsletter 86

Higher Logic

JANUARY 30, 2018

It also needs a long-term strategy, beta testing, content, and consistent attention to ensure members receive value. Additionally, community managers create and distribute newsletters, moderate community activity, and generate reports about member engagement. Photos and Video. Community Management.

Event Planning 218

Event Planning Video Project Content 218

Reid All About it

MARCH 17, 2023

They surveyed 100 associations about revenue growth strategies, business development practices and skills, risks and obstacles to growth, reporting and metrics, and performance of membership, events and non-dues revenue programs. Newsletters. shares 15 ways to improve your newsletter content and delivery. Association revenue.

Revenue 205

Revenue Certificate Committee Leadership 205

Achieve

DECEMBER 8, 2022

Follow these steps to target your social media strategy for stewarding relationships with donors: Encourage donors to follow you on social media. You can make this request in an email, or you can highlight social media accounts in your newsletter. Create an overall strategy for all the ways you’ll use your social media accounts.

Social Media 52

Social Media How To Newsletter Content 52

Reid All About it

MAY 5, 2023

Our topic this month is association engagement with Amanda Lea Kaiser, author of Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community. Episodes are published Monday mornings in both audio and video format on most podcast services. 1 CAE credit. It promotes collaboration and teamwork. 1 CAE credit.

Chicago 205

Chicago Education Certificate Revenue 205

Reid All About it

JULY 7, 2023

Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). Hear about newsletter best practices to increase engagement and curate outside content. ASAE Membership Monday More info/register. . 1 CAE credit. .

Tools 195

Tools Education Newsletter Chicago 195

MemberClicks

OCTOBER 6, 2023

Here’s a valuable resource for you: the MemberClicks video on How to Craft the Perfect New Member Welcome Email. Newsletter Nods: In your email newsletters, dedicate a section to welcome new members. Visual Welcome: Consider producing a short welcome video or webinar. But remember, communication is key.

Social Media 59

Social Media Video Newsletter Resources 59

Higher Logic

JANUARY 3, 2020

Are 2x more likely to have a formal strategy to encourage loyal customers to become brand advocates. Each answer becomes part of your searchable knowledge base that grows in value as more questions are answered, videos are added, and content is written. Develop Your Customer Community Strategy. year-over-year.

eBook 194

eBook Products Tips Tools 194