Aaron Wolowiec

MAY 4, 2021

At Pricing for Associations, they have conducted numerous surveys for market research and market testing around value and pricing. If you're looking to DIY a survey on value and pricing in the next few months, this article is for you. They'’ve found that most surveys require three core components.

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Price Survey Marketing 208

Aaron Wolowiec

MARCH 25, 2022

“How do you price a sponsorship and what factors should be considered when coming up with the package price?” Dr. Michael Tatonetti shares a few considerations in order to give a proper answer.

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Price How To 130

Aaron Wolowiec

JULY 2, 2021

Michael Tatonetti is a Certified Association Executive and Certified Pricing Professional on a mission to advance associations in their pricing models for financial sustainability. If it has to do with pricing and value for associations, he has the specialized expertise to train your audience.

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Price 208

Aaron Wolowiec

AUGUST 9, 2022

This is based on the 2022 survey of Non-Profit Executives about value proposition, member engagement, pricing strategy, and data intelligence. Halmyre has released their latest report: Growing Value: Findings of Halmyre's Non-Profit Value Proposition Survey. Here are two highlights from the learning.

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Survey Price Member Engagement Report 246

Aaron Wolowiec

JULY 6, 2021

“When it comes to pricing and value propositions for our association’s products, do our competitors matter?” That's the question that we're going to tackle in this article.

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Price Products 130

Aaron Wolowiec

AUGUST 5, 2022

With sky high flight prices, travel delays, and lost luggage, it’s more important than ever to ensure every site visit is productive, efficient, and flexible. Here are 5 steps to guarantee that you are crafting a worthwhile itinerary for your group.

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Aaron Wolowiec

JANUARY 6, 2015

Such a shift will most likely force event planners to seek out lower-priced hotels/chains for events, analysts predict. will force diversification of hotel portfolios to include more affordably priced properties, and with them, more affordably priced meeting spaces,” the report said.

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Price Report Technology Class 100

Aaron Wolowiec

JANUARY 29, 2013

in-house, which may help reduce the end price. Ask if the company owns/operates their own equipment. Some event management companies are able to provide services such as audio/visual production, decor, rentals, etc. If they do not own or operate the equipment themselves, find out who are their partners in service.

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Event Planning Price Products Education 100

Aaron Wolowiec

JANUARY 7, 2013

From editing to book cover design, distribution, sales, file conversions, pricing and everything in between, it’s a behind-the-scenes look at what makes the publishing world tick. Regardless of whether you ever plan on publishing a book, those even remotely interested in writing will find this section interesting.

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eBook How To Sample Price 100

Aaron Wolowiec

FEBRUARY 3, 2015

The last time I booked a weeklong family vacation, I was shocked at the prices of hotel rooms. We weren’t looking for anything fancy, but those prices sure did crimp our style. And we’re not the only family of five suffering from hotel sticker shock. According to a new report by STR Inc. , percent climb.

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Aaron Wolowiec

MARCH 3, 2015

She’s perfect for your event in every way, except for the associated price tag. There’s a highly recommended, world-class speaker you’d like to feature at an upcoming program.

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Discount Class Social Media Price 100

Aaron Wolowiec

AUGUST 25, 2015

Finally, Lutz and Giarde offered three filters to ensure attendee win and premium pricing: 1. It’s a win for your sponsors as you connect them and advance their positioning within their target market. It’s a win for your organization as the conference revenue and value improves. CHOICE — Attendees can always opt in or opt out.

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California Revenue Conference Price 100

Aaron Wolowiec

SEPTEMBER 2, 2014

Power of suppliers: How easy it is for suppliers to drive up prices? Power of buyers: How easy is it for buyers to drive prices down? Potential new entrants: People may enter your market and weaken your position if it costs little in time or money or if few economies of scale are already in place. Assess barriers to entry.

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Nashville Analysis Review Communications 100

Aaron Wolowiec

SEPTEMBER 23, 2014

In fact, just the other day while I was grocery shopping, two women were discussing their benefits while they compared the price of cheese. I’ll mention it again: With extensive media coverage of the Affordable Care Act, benefits are on everyone’s mind.

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Education Social Media Survey Resources 100

Aaron Wolowiec

AUGUST 30, 2016

And then comes the price tag. While I had an internship, the focus then on skills (vs. education) wasn’t nearly as strong. Today, students need internships before entering the workforce. My son is a freshman this year and soon, we’ll be looking at colleges.

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Education Mooc millennials Certificate 180

Aaron Wolowiec

AUGUST 30, 2016

And then comes the price tag. While I had an internship, the focus then on skills (vs. education) wasn’t nearly as strong. Today, students need internships before entering the workforce. My son is a freshman this year and soon, we’ll be looking at colleges.

Education 180

Education Mooc millennials Certificate 180

Aaron Wolowiec

FEBRUARY 24, 2015

Example: Place a testimonial on the membership application page near the membership pricing to reinforce the idea that association membership is worth the expense. Choose a location on your website that requires members to make a decision or take action.

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Aaron Wolowiec

APRIL 26, 2016

Also, the lounge hosting the ASAE Career HQ is good to check out (or even see if they have a really low-price career coaching session available). At a minimum, the ASAE Foundation lounge the past few years has sponsored Chuck Fazio’s Headshot Lounge where you can get free professional headshots.

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Utah Social Media Tips Price 100

Aaron Wolowiec

DECEMBER 18, 2013

Does event pricing reflect the projected profit margin? When establishing goals and objectives, there are at least four key indicators that should comprise the strategic meeting audit: Onsite experience – What experience do you hope to deliver to attendees, exhibitors, sponsors and speakers onsite? What must you implement to make this happen?

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Revenue Industry Project Price 100

Aaron Wolowiec

FEBRUARY 11, 2014

Have formal, documented product development and pricing processes that cover their technology-enabled and technology-enhanced learning. Cobb and Steel found organizations that consider themselves to be very successful: • Report increased net revenue from their education offerings as a result of their use of technology for learning.

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Aaron Wolowiec

SEPTEMBER 9, 2015

So for the price of “X,” the CEO and/or directors will be regular members (including receipt of print member magazine) and all the other staff, if they opt-in, will be electronic members. That, coupled with our education loyalty program, gives us the opportunity to reach a much larger cohort of an organization’s staff.

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Detroit Communications Technology Leadership 100

Aaron Wolowiec

DECEMBER 16, 2014

The ownership of marketing tasks – such as pricing, positioning, promotional channels, data analysis and technology spend – is fragmented, with a number of other association departments frequently owning these tasks. In an increasingly technology-driven market, IT owns most of the technical skills marketing needs to succeed.

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Marketing Social Media Content Report 100

Aaron Wolowiec

OCTOBER 31, 2012

A correlation exists between the value of your business and the number of concessions or price breaks your organization can expect to receive during contract negotiations. Look beyond price to conditions. Much like your circumstances, the other organization is affected by goals, expectations and limitations. Consider value.

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Tips Price Process Education 100

Aaron Wolowiec

JUNE 16, 2015

Associations should work with sponsors to find a price point that is mutually agreeable when introducing new event sponsorship offerings or when working with a first-time sponsor. Give sponsors what they really want.

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Price Revenue Discount Newsletter 100

Aaron Wolowiec

NOVEMBER 24, 2015

Does your solution work and make sense for them, at a price they’re willing to pay? Did you identify something that’s a real and important problem? Are you targeting your solution at the right audience? The only way to reliably answer those questions is to let people use your product and find out what they think and how they act.

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