Membership Marketing

FEBRUARY 15, 2021

In most instances, the root of the problem comes down to issues with their membership recruitment program. That is why in the book, Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission , I explore the impediments holding back associations’ membership. Use this link to learn more.

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EventMobi: Association Events

SEPTEMBER 21, 2023

That’s why having multiple member retention strategies in place is a must! In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Engage your members.

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MemberClicks

MAY 3, 2022

Now is a great time to be thinking about new member recruitment for your association. But how exactly should you go about recruiting new members? Read on to discover 10 association membership recruitment ideas that have been proven to work. Host a Bring-a-Friend Meeting or Event. Offer Gift Memberships.

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MemberClicks

FEBRUARY 28, 2024

Social media is a requirement for any organization, and associations are no exception. And, social media puts the good information you want to share right in middle of your audience’s daily scrolling. The rules of good social media for associations are, in most ways, the same as the rules in any other sector.

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Associations Now

JULY 2, 2019

Digital marketing tools make it easier to test out a member recruitment campaign in real time. When it comes to new-member recruitment, a little bit of testing and tinkering can go a long way to a successful outcome. Social media advertising. Have you piloted a member recruitment campaign with a chapter?

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NXUnite

OCTOBER 4, 2023

To ensure your ambassador program gets up and running quickly and yields a high return on investment, we’ll explore these top tips: Identify the right recruits. Identify the right recruits. The best recruits for your ambassador program will all share one trait in common: a deep sense of commitment to your cause.

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YourMembership

MAY 15, 2012

The following is a guest post from Lynda Baldwin at Communication Strategies Group, Inc., But like many other membership-based organizations, the Moose often finds itself riding through the peaks and valleys of member recruitment. Social media use? Demographics play a key role in recruiting members. In fact, 1.1

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EventMobi: Association Events

JUNE 26, 2023

The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement. The solution?

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Mizz Information

MARCH 15, 2023

It would never have occurred to me a decade ago–or even five years ago–that in 2023 I’d still be writing about social media still being considered a shiny new thing to associations, or that associations would still be grappling with, essentially, social media 101. But social media?

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Aptify

JULY 1, 2021

Membership recruitment is a never-ending project. So, what strategies guide your plan for recruiting these new members? So, what strategies guide your plan for recruiting these new members? And what tactics will you use to achieve your recruitment goals? How to create a membership recruitment strategy.

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Achieve

DECEMBER 8, 2022

Social media can be an extremely effective way to reach new audiences for your nonprofit and secure more donations for your cause. Nonprofit outreach should balance donor acquisition with donor engagement, so how do you utilize social media for both efforts? Create connections between your site and social profiles.

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Achieve

MAY 5, 2023

Peer-to-peer (P2P) fundraising, or social fundraising, involves having supporters fundraise on your behalf to leverage their networks to increase campaign success. This fundraising strategy has gained momentum in recent years. Develop a recruiting strategy. Social media following. billion dollars.

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Membersuite

JUNE 30, 2021

Association colleagues are telling us they’re having a tough time recruiting and retaining volunteers. Volunteer recruitment was already a problem before the pandemic—members were busy. 1: Offer purposeful work: align volunteering with organizational strategy and goals. Are volunteers working on the right things?

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EventMobi: Association Events

OCTOBER 19, 2023

There are many strategies for attracting new members over time, but if you want to see a boost ASAP, the best thing you can do is start brainstorming membership drive ideas! Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue.

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Nimble AMS

APRIL 21, 2023

3 Tips to elevate your association’s online advocacy efforts Follow these strategies to address any pain points in your organization’s advocacy program and virtually shoutout your advocates’ ongoing efforts: 1. Get social. E quip your advocates with the tools they need to be successful in their social media presence.

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Association Success

NOVEMBER 9, 2020

For those of you not familiar with the platform, TikTok has become a place of major cultural significance with many Generation Z’ers and their younger counterparts — becoming the fastest growing social media app since its launch in 2018. Take the Washington Post, for example.

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CMA Solutions

MARCH 6, 2024

That’s because an increasing number of patients are now using the Internet and social media to address their healthcare needs. Below, we delve into more medical marketing strategies, beginning with the tactic that makes the most headlines. Among the pact, three stand out: 77% of Internet users read blogs.

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Associations Now

OCTOBER 5, 2016

The most prolific tweeter at last year’s Dreamforce, social media consultant Alex Plaxen, was profiled in Associations Now earlier this year. Interesting discount strategy: The National Tactical Officers Association is now offering a $25 “digital” membership. Check out the interview over this way. But as Inc.

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MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. To articulate your value proposition to current and prospective members, you need to build a membership marketing strategy to spread the word. But creating a membership marketing strategy from scratch can be a daunting task.

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Higher Logic

JANUARY 2, 2019

If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Your new strategy could be un - gating more content or giving visitors one form to fill out that unlocks a resource library. Use Social Media f or Your Brand, Not f or Demand Gen eration.

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GrowthZone

FEBRUARY 14, 2023

Young Professionals Engagement 61% of respondents say they do not have a defined strategy for recruiting and retaining young professionals. Social Media In addition to email, the survey results show social media as a top 5 tool for engaging members. Are you stumped with your social media strategy?

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Nimble AMS

MARCH 3, 2024

Be sure to share your EDI initiatives on your website, within your online community, and across social media channels. Expand your recruiting reach. You can also enhance your staffing strategy by recruiting employees from historically diverse colleges and universities. Reconsider your requirements.

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Portage Group

JULY 25, 2012

The more association folks I talk to about social media, the more evident the knowledge-gap between those that ‘do’ social media and those that ‘don’t.’ BUT here is an approach I have found useful in helping associations develop and continually improve their social media strategy.

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Reid All About it

APRIL 26, 2024

TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. See how your association’s performance compares to your peers, and get ideas for measuring your own data and improving your email, community, and member engagement strategies. 1 CAE credit.

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Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Looking to personalize and target your email communications strategy to different member segments?

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Blue Sky eLearn

JANUARY 14, 2019

What are the best ways that your organization can step up its online strategy in order to acquire more members? Prioritize social media engagement. Prioritize social media engagement. Social media is an important resource to use because it allows you to capitalize on the social networks of your existing members.

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Associations Now

AUGUST 31, 2017

Try performing a manual keyword search on social media platforms and see which accounts rise to the top. Look through your followers and use a tool like SocialRank to gauge their social influence. And consider the size of their social media audience and how engaged their followers are. Other Links of Note.

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Higher Logic

JANUARY 29, 2019

Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? And the first step to improving member engagement is creating a winning member engagement strategy. How Do You Create an Effective Member Engagement Strategy?

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Reid All About it

OCTOBER 27, 2023

Nonprofit Management Series: Lesson from Organizational Strategies for Personal Growth Nonprofits and trade groups develop strategies to manage transition, solicit feedback from their community or members, and reassess priorities in response to outside trends. More info/register. 1 CAE credit. More info/register. 1 CAE credit.

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Blue Sky eLearn

JANUARY 14, 2019

What are the best ways that your organization can step up its online strategy in order to acquire more members? Prioritize social media engagement. Prioritize social media engagement. Social media is an important resource to use because it allows you to capitalize on the social networks of your existing members.

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Reid All About it

APRIL 5, 2024

I also noticed a lack of intention in solving these issues: most associations admit to not having member engagement, young professional recruitment and lapsed member reengagement plans. Blue ocean strategy. Learn proven strategies to impact the conversation against the backdrop of a Presidential election cycle. 1 CAE credit.

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Reid All About it

DECEMBER 15, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. He saw the idea in action at the Social Media Market World conference. Board responsibilities. Gen Z and subscriptions.

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Reid All About it

APRIL 12, 2024

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. . More info/register. Host: Fridays@4 Mon 4/15 at 8 a.m.

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Ungrated

APRIL 13, 2022

The seasonal nature of communities in warm weather states like Florida narrows the window to recruit volunteers, but robust volunteer programs are still possible. Committee members also spread the word through a resident website, social media, and message boards. www.kwpmc.com. >>April

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Disciple Media

NOVEMBER 27, 2023

Loyal, long-term members provide stable revenue, valuable feedback, and a robust community presence, making retention a critical strategy for scaling your business. Actionable tips: Regularly track and analyze LTV, churn and retention rates to understand the effectiveness of your retention strategies.

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MultiBriefs

MAY 9, 2024

Being able to cut through the spam on social media to deliver a genuine message from your association takes a focused approach or a dedicated team. For this group, you'll want to leverage platforms such as Facebook as younger generations use other social media for browsing content. Gen Z is the generation of multitaskers.

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Nimble AMS

DECEMBER 5, 2022

Here’s how to start transforming your member engagement strategy by mobilizing your volunteers. . Are you looking for tips to prepare your member engagement strategy for 2023? Begin planning your member engagement strategy by hitting on these five vital areas with your volunteers : 1. Learning program.

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