Aaron Wolowiec

JULY 18, 2012

The annual conference finally draws to a close and the last thing on your mind is the resource and content treasures unearthed throughout the event. Association resources should be deployed to ensure all barriers to implementation are removed and successes celebrated. Develop a library of resources. Link theory with practice.

Member Engagement 100

Member Engagement Content Conference Social Media 100

Eric Lanke

JUNE 10, 2013

Elizabeth has put up several resources from the session on her blog--the handout, the powerpoint slides; even a video interview she and Peggy recorded right after the session ended. They would help perform the research for the white paper. Go check them out! From my point of view, it was an ideal bargain.

Member Engagement 100

Member Engagement Wisconsin Committee Project 100

.orgCommunity

FEBRUARY 25, 2019

Do you need to: Recruit new members to broaden your base. You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies. You could narrow your choices by looking at where your organization’s programming and content resources will generate the most revenue and engagement.

Marketing 68

Marketing Case Study eBook Social Media 68

Associations Now

JULY 24, 2017

Last month Vetted Solutions released a white paper, Diversity and Inclusion: Core Values Among Associations [PDF], that exposes similar challenges in the association community. Not getting your employees’ best ideas is a waste of resources; so is spending time recruiting employees when you don’t have to.

Recruiting 69

Recruiting Recruitment Report Innovation 69

Aaron Wolowiec

DECEMBER 13, 2012

Content curation maximizes resources and builds community. So, it quickly becomes evident that a simple content curation strategy could easily help qualify some of this information, further promoting the organization as a valuable resource and content expert. Handouts/resource materials. Program outlines/white papers.

Content 100

Content Newsletter Social Media Case Study 100

Membership Marketing

OCTOBER 19, 2010

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment. Membership Recruitment. (4). Publications.

Recruiting 40

Recruiting Recruitment Price Chicago 40

Leading Learning

JULY 12, 2021

Your leaders, both staff and elected, must also provide strong, consistent support and resources, including budget. Recruit your team. For more on how to do all that, download the full white paper for free at [link]. We have you covered: Assess where you are now. Secure leadership support and a funding commitment.

Case Study 52

Case Study Technology millennials Strategy 52

Virtual

APRIL 2, 2015

A hot list was developed and a cross vendor recruiting plan initiated. The Alliance sponsored multiple Porting Workshops and Developer Days in multiple geographies, where developers could do actual work with access to support resources on site. Porting Centers were established in key geographies, hosted by various Alliance members.

Tools 100

Tools Technology Proposal System 100

.orgCommunity

APRIL 18, 2019

Plus, we don’t have the budget to develop the recruitment campaign, and we need to wait until the AMS reporting is fixed to implement anyway. There was a substantial output of financial resources and volunteer effort. The staff, the budget and the organization’s technology resources were not an integral part of the equation.

Strategy 40

Strategy Analysis Membership Management Leadership 40

.orgCommunity

APRIL 18, 2019

Plus, we don’t have the budget to develop the recruitment campaign, and we need to wait until the AMS reporting is fixed to implement anyway. There was a substantial output of financial resources and volunteer effort. The staff, the budget and the organization’s technology resources were not an integral part of the equation.

Strategy 40

Strategy Analysis Membership Management Leadership 40

.orgCommunity

JULY 18, 2019

If the sponsoring company produces high-quality information, such as white papers or research reports, you could include this branded content as part of a course curriculum. Career resources. The Public Relations Society of America leverages its job board for content partnerships with recruiters and PR agencies.

Revenue 53

Revenue Certificate Blended Learning Discount 53

Associations Now

JUNE 1, 2016

If you’re not a journalist, here’s something you might not know about the typical article you read (or video, report, or white paper—”content,” if you must): It’s an iceberg. In a recruitment scenario, that’s hypothetical value for prospects, if they join. Tap into member energy.

Recruiting 40

Recruiting Recruitment Report Course 40

Association Adviser

JUNE 18, 2013

CW: Resources. AA: Do you have any special strategies for recruiting and retaining younger members of the profession? Hire or recruit the best and let them do their job. Our members can’t afford to attract the talent they need to keep up with all the new compliance regulations. AA: How is IBAT helping them? Shared vision.

Texas 60

Texas Austin Social Media Recruiting 60

Membership Marketing

MARCH 27, 2012

Helpful Membership Marketing and Management Resources. Among a long list of resources, her site includes content on: • Membership Statistics. Thanks for both those resources! Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). White Paper. (4).

Marketing 40

Marketing Price Survey Analysis 40

Reid All About it

DECEMBER 2, 2022

The weekly list of free educational events and resources for the association community…. If your AMS doesn’t help you recruit, engage and retain members , you better start looking for a new one. Seemingly Limitless, Unapologetic, Member Resources: Expand Your Content’s Reach and Elevate Your Brand. New member engagement.

Tips 41

Tips Video Content Marketing 41

AMR Management Services

JUNE 4, 2012

Focus efforts on both member recruitment and retention. Here are some other resources: ASAE White Paper: Starting an Association. More Resources. The remaining revenue comes from meetings and conventions, publications, contributions, suppliers, etc. of most start-up associations. ► December. (5). AMR Clients.

How To 64

How To Library Committee Kentucky 64

Membership Marketing

APRIL 27, 2010

The key for us is be sure we're not one of those 'marginal' resources that are easy to divest in hard times because once a business has learned to live without us as a resource, they might not come back later when economic conditions return to normal. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

SEPTEMBER 13, 2010

More Marketing Channels Available for Membership Recruitment. ” Ideally, careful tracking of membership recruitment will help define what marketing channels are most effective for your organization. Labels: Marketing Media , Membership Recruitment. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Price Recruiting Recruitment 40

Membership Marketing

APRIL 9, 2010

The Push and Pull of Membership Recruitment. However, we live in a time of exciting change and the paradigm for membership recruitment is changing with it. Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

DECEMBER 28, 2011

On the other hand, a good strategy is when “a talented leader has identified the one or two critical issues in a situation—the pivot points that can multiply the effectiveness of effort—and then focused and concentrated action and resources on them. Imagine you only have resources to send one of your children to college.

Strategy 40

Strategy How To Marketing Price 40

Membership Marketing

APRIL 1, 2011

I like that staff resources doesn't seem to be a good excuse, but I find it hard to reconcile with lack of $$ being a reason. In my head, those things are lumped together: an organization decides what its focus is by where it puts its resources: both human and $$. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

NOVEMBER 8, 2010

When you actually do a recruitment campaign, they join. If you can get your existing members to recruit new folks then you can just sit back and count the cash. Recruiting new members by direct mail trumps e-mail marketing 100 times over. Unleash the Power of Market Testing in your Membership Recruitment. Tony Rossell.

Marketing 40

Marketing Recruiting Recruitment Survey 40

Membership Marketing

FEBRUARY 24, 2012

Tracking these variations shows where additional resources and efforts may be needed. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). White Paper. (4). Membership category renewal rates can vary by 40 points. Tony can be reached at Tony@MarketingGeneral.com.

Tips 40

Tips Marketing Price Survey 40

Nimble AMS

JULY 22, 2022

With ungated content, you’ll have a wider reach with non-members, creating more marketing opportunities for membership recruitment. Gated content, like white papers, e-books, templates, or webinars, is hidden behind a form fill-out. You might consider putting gated content on your career or industry resource pages.

Content 126

Content Marketing How To LMS 126

Membership Marketing

JANUARY 29, 2010

The goal for an association is to become an indispensible resource for a member. As an example, just in the area of membership recruitment, testing and then analyzing data can commonly improve performance as follows: • List tests – Can impact response by 500 percent. Membership Recruitment. (4). White Paper. (4).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

JANUARY 4, 2011

I think that the most perplexing question for membership professionals remains how to use and integrate social media into the membership marketing mix -- to help build awareness, support recruitment, and encourage engagement and renewal. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4).

Marketing 40

Marketing Social Media Case Study Price 40

Reid All About it

OCTOBER 18, 2019

The weekly list of free educational events and resources for the association community… Here’s one for the accidental project managers. Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing. CAE credit.

North Carolina 34

North Carolina Education Project Communications 34

Membership Marketing

DECEMBER 10, 2009

Walter shared the substantial increase in meeting attendance that he was able to achieve at The Wildlife Society by strategically reallocating his marketing resources. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). White Paper. (4). View my complete profile.

Content 40

Content Marketing Price Survey 40

Membership Marketing

MARCH 11, 2010

Resources, talent and priorities must flow toward revenue drivers.”2. Just like you, prospective members are looking for a resource to leverage their own growth. Whether this means adding key staff or bringing on consultants, now is a great time to leverage top people resources to get momentum going in the right direction.

Marketing 40

Marketing Price Survey Revenue 40

Slice-Works

FEBRUARY 6, 2014

The good news is you likely have existing content that can be repurposed AND resources in hand to develop new content valued by your prospects. Do they read articles or white papers more than email? Another alternative is to recruit a volunteer from your member or customer base or hire an outside writer.

Content 28

Content Social Media Marketing Review 28