Membership Marketing

MARCH 8, 2012

Fundraising with Social Media. In the March edition of Associations Now , Andrew Lang highlights a social media success story titled Tweeting for Dollars. Labels: Social Media. There is no doubt that social media efforts can be a challenge. Fundraising with Social Media.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

APRIL 12, 2012

News on Social Media and Membership Marketing. As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to social media. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Labels: Social Media. Using Social Media to Recruit Staff. Non-Dues Revenue. (1). Renewal Systems. (14).

Social Media 40

Social Media Recruiting Recruitment Marketing 40

Vanguard Tech

MARCH 29, 2011

For all the talk of non-dues revenue, new members, retention, and fresh designs, a commonly missed component of an association’s website strategy is content – and making sure members and audiences are going to read the content. Create engagement on the web pages by enabling comments (a feature in a number of new content management systems).

Strategy 70

Strategy Press Release Social Media Content 70

Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

DECEMBER 22, 2011

Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Labels: new products , Non-Dues Revenue. Non Dues Revenue and Affinity Programs for Members. Non-Dues Revenue. (1). Renewal Systems. (14).

Revenue 40

Revenue Discount Directory Price 40

Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

Social Media 40

Social Media Survey Report Case Study 40

Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. The concept was built around a systems thinking approach to membership. Non-Dues Revenue. (1). Renewal Systems. (14). Social Media. (5). Social Networking. (6). White Paper. (4).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

NOVEMBER 4, 2010

Building Your Online Membership Lead Generation and Conversion System. In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. One way to look at this lead to paid member conversion system is as a funnel.

Social Media 40

Social Media System Price Survey 40

Membership Marketing

DECEMBER 30, 2011

Labels: Marketing Planning , White Paper. Non Dues Revenue and Affinity Programs for Members. Non-Dues Revenue. (1). Renewal Systems. (14). Social Media. (5). Social Networking. (6). White Paper. (4). Tony Rossell. at Friday, December 30, 2011. Email This BlogThis! ▼ 2011.

Tools 40

Tools Marketing Price Report 40

Membership Marketing

NOVEMBER 1, 2010

This information typically comes in the form of a free email newsletter or a white paper on an important topic of interest to visitors. Personally I would love to write more white papers and you know I have plenty to say. Using Social Media to Recruit Staff. Non-Dues Revenue. (1). Renewal Systems. (14).

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

APRIL 4, 2012

• 86% of associations officially use Facebook as part of their social media. News on Social Media and Membership Marketing. Non-Dues Revenue. (1). Renewal Systems. (14). Social Media. (5). Social Networking. (6). White Paper. (4). . • 9.5% Twitter Updates.

Report 40

Report Marketing Price Survey 40

Membership Marketing

JUNE 20, 2012

The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. So the test group produced both more revenue and more members. Non-Dues Revenue. (1). Renewal Systems. (14). Social Media. (5). Social Networking. (6). White Paper. (4).

Marketing 40

Marketing Price Discount Recruiting 40

Membership Marketing

MARCH 9, 2012

• Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. Fundraising with Social Media. Non-Dues Revenue. (1). Renewal Systems. (14). Social Media. (5). Social Networking. (6). White Paper. (4). ► February. (1). ► 2011.

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

MARCH 27, 2012

Fundraising with Social Media. Non-Dues Revenue. (1). Renewal Systems. (14). Social Media. (5). Social Networking. (6). White Paper. (4). Helpful Membership Marketing and Management Resour. Updated Membership Marketing Tracking Dashboard. ► February. (1). ► January. (3).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

JANUARY 19, 2010

Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. Non-Dues Revenue. (1). Renewal Systems. (14). Social Media. (5). Social Networking. (6). White Paper. (4). Membership Retention. (18).

Marketing 40

Marketing Social Media Price Survey 40

Membership Marketing

MARCH 12, 2012

Fundraising with Social Media. Non-Dues Revenue. (1). Renewal Systems. (14). Social Media. (5). Social Networking. (6). White Paper. (4). Helpful Membership Marketing and Management Resour. Updated Membership Marketing Tracking Dashboard. ► February. (1). ► January. (3).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Tony Rossell. Thanks Tony.

Marketing 40

Marketing Social Media Case Study Price 40

Membership Marketing

APRIL 9, 2010

In a pull system the consumer requests the product and pulls it through the delivery channel. On the other hand, in a push marketing system the sales efforts are initiated by the producer and information is pushed toward the buyer. • Social Media Ads. • Affinity Media. Non-Dues Revenue. (1).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

DECEMBER 12, 2011

Non Dues Revenue and Affinity Programs for Members. Non-Dues Revenue. (1). Renewal Systems. (14). Social Media. (5). Social Networking. (6). White Paper. (4). . ► March. (4). ► February. (1). ► January. (3). ▼ 2011. (29). ▼ December. (4). ► November. (2).

Marketing 40

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Membership Marketing

JANUARY 19, 2012

Non-Dues Revenue. (1). Renewal Systems. (14). Social Media. (5). Social Networking. (6). White Paper. (4). Membership Participation and Retention. (3). Membership Recruitment. (4). Membership Retention. (18). Membership structure. (4). Membership Survey. (5). new markets. (1). new products. (4).

Marketing 40

Marketing Cost Price Survey 40

Membership Marketing

JULY 22, 2011

What I have found works best is to help an organization step back and see the big picture and then develop a systemic solution to fixing the problem. In the book he applies the concept of systems thinking to help organizations respond effectively to the challenges that they face. ” 1.

Marketing 40

Marketing System Price Recruiting 40

Membership Marketing

MAY 25, 2012

Non-Dues Revenue. (1). Renewal Systems. (14). Social Media. (5). Social Networking. (6). White Paper. (4). Membership Participation and Retention. (3). Membership Recruitment. (4). Membership Retention. (18). Membership structure. (4). Membership Survey. (5). new markets. (1). new products. (4).

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

DECEMBER 8, 2009

Non-Dues Revenue. (1). Renewal Systems. (14). Social Media. (5). Social Networking. (6). White Paper. (4). Membership Participation and Retention. (3). Membership Recruitment. (4). Membership Retention. (18). Membership structure. (4). Membership Survey. (5). new markets. (1). new products. (4).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 7, 2011

Labels: Acquisition Campaigns , Renewal , Renewal Systems. Non-Dues Revenue. (1). Renewal Systems. (14). Social Media. (5). Social Networking. (6). White Paper. (4). This language also allows for a billing option once the credit card has expired. Tony Rossell. at Monday, March 07, 2011.

Sample 40

Sample Marketing Price Survey 40

Membership Marketing

APRIL 23, 2012

News on Social Media and Membership Marketing. Non-Dues Revenue. (1). Renewal Systems. (14). Social Media. (5). Social Networking. (6). White Paper. (4). Twitter Updates. follow me on Twitter. Blog Archive. ▼ 2012. (18). ► July. (1). ► June. (3). ► May. (1).

Marketing 40

Marketing Price Survey Report 40

Membership Marketing

JULY 27, 2010

Practical Uses of Social Media for Association Mar. Non-Dues Revenue. (1). Renewal Systems. (14). Social Media. (5). Social Networking. (6). White Paper. (4). . ► September. (3). ► August. (2). ▼ July. (5). Networking and Career Guidance. Summer Reading. ► June.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

JANUARY 26, 2012

Non-Dues Revenue. (1). Renewal Systems. (14). Social Media. (5). Social Networking. (6). White Paper. (4). Membership Participation and Retention. (3). Membership Recruitment. (4). Membership Retention. (18). Membership structure. (4). Membership Survey. (5). new markets. (1). new products. (4).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

DECEMBER 13, 2010

Non-Dues Revenue. (1). Renewal Systems. (14). Social Media. (5). Social Networking. (6). White Paper. (4). Membership Participation and Retention. (3). Membership Recruitment. (4). Membership Retention. (18). Membership structure. (4). Membership Survey. (5). new markets. (1). new products. (4).

Marketing 40

Marketing Baltimore Maryland Price 40

Membership Marketing

OCTOBER 20, 2011

Non-Dues Revenue. (1). Renewal Systems. (14). Social Media. (5). Social Networking. (6). White Paper. (4). Membership Participation and Retention. (3). Membership Recruitment. (4). Membership Retention. (18). Membership structure. (4). Membership Survey. (5). new markets. (1). new products. (4).

Marketing 40

Marketing Price Case Study Survey 40

Membership Marketing

OCTOBER 7, 2011

Non-Dues Revenue. (1). Renewal Systems. (14). Social Media. (5). Social Networking. (6). White Paper. (4). Membership Participation and Retention. (3). Membership Recruitment. (4). Membership Retention. (18). Membership structure. (4). Membership Survey. (5). new markets. (1). new products. (4).

Marketing 40

Marketing Case Study Price Survey 40

Membership Marketing

SEPTEMBER 13, 2011

Non-Dues Revenue. (1). Renewal Systems. (14). Social Media. (5). Social Networking. (6). White Paper. (4). Membership Participation and Retention. (3). Membership Recruitment. (4). Membership Retention. (18). Membership structure. (4). Membership Survey. (5). new markets. (1). new products. (4).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

JUNE 18, 2011

At first this meant making punch-card tabulators, but IBM moved on to magnetic-tape systems, mainframes, PCs, and most recently services and consulting. Non-Dues Revenue. (1). Renewal Systems. (14). Social Media. (5). Social Networking. (6). White Paper. (4). Membership Recruitment. (4).

Marketing 40

Marketing Price Survey Products 40

Membership Marketing

JANUARY 18, 2012

Before you determine if a response rate is good or bad, you need to understand the costs and the revenue associated with your membership (what cooking temperature is required). If the revenue associated with the response is very high, then even the lowest responding list might be economically productive. Non-Dues Revenue. (1).

Marketing 40

Marketing Price Analysis Report 40

Membership Marketing

JULY 26, 2011

Non-Dues Revenue. (1). Renewal Systems. (14). Social Media. (5). Social Networking. (6). White Paper. (4). Membership Participation and Retention. (3). Membership Recruitment. (4). Membership Retention. (18). Membership structure. (4). Membership Survey. (5). new markets. (1). new products. (4).

Marketing 40

Marketing Project Price Survey 40

Membership Marketing

JUNE 18, 2012

Non-Dues Revenue. (1). Renewal Systems. (14). Social Media. (5). Social Networking. (6). White Paper. (4). Membership Participation and Retention. (3). Membership Recruitment. (4). Membership Retention. (18). Membership structure. (4). Membership Survey. (5). new markets. (1). new products. (4).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JULY 5, 2011

Non-Dues Revenue. (1). Renewal Systems. (14). Social Media. (5). Social Networking. (6). White Paper. (4). Membership Participation and Retention. (3). Membership Recruitment. (4). Membership Retention. (18). Membership structure. (4). Membership Survey. (5). new markets. (1). new products. (4).

Report 40

Report Survey Price Recruiting 40