Membership Marketing Blog: Your Membership Value Equation
Membership Marketing
JANUARY 19, 2012
Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Unleash the Power of Market Testing in your Membership Recruitment. Social Media. (5).
Let's personalize your content