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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Thursday, January 19, 2012. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). at Thursday, January 19, 2012. January 19, 2012 9:10 AM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2012. (18). Participation Grows for the 2012 Membership Market.