2002 America Marketing Member Engagement 
SCD Group
NOVEMBER 13, 2014
A strategic membership organization will look to engage with its members based upon where they are in their membership journey and where they should, logically, look to go next. Member Engagement is Vital, So Why Don’t More Associations Track It? It measures members’ engagement on a scale of zero to 100.
.orgCommunity
OCTOBER 8, 2019
Broadening the constituent base – leaders should think beyond members to consider sponsors, exhibitors, advertisers, partners and other groups who could be engaged. This requires looking at how we position ourselves in the market differently. Scan the Market. Jobs and markets that were once unrelated are aligning.
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