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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Case Study. (9). Potential Analysis. (3). price testing. (5). Steady State Analysis. (3). Tony Rossell. Email This BlogThis!