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Big Data: Big Headache or Big Opportunity for Associations?
Association Adviser
JANUARY 21, 2014
READER NOTE: Association Adviser is in the final stages of preparing the 2014 edition of the annual Association Communication Benchmarking Study. “We do lots of very short surveys, but just one annual member feedback survey. One thing’s for sure, agreed Notter, there are no shortcuts to good data gathering and analysis.
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