Associations Now
JANUARY 31, 2017
A recent article in Digiday underlines this point pretty well. In The New York Times ’ case, it’s been using such a platform, internally called Paperboy, for more than a decade—just to make the production process bearable. Think popups at the bottom of articles, stuff like that.)
Association Adviser
JANUARY 21, 2014
As best-selling author and product innovation expert Tony Ulwick explained at last week’s Innova-Con 2014 conference in New York, don’t ask customers or members what they want in a product, ask them what types of “jobs” they need to have done better. It’s also a great member benefit and new member recruiting tool.
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