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Big Data: Big Headache or Big Opportunity for Associations?
Association Adviser
JANUARY 21, 2014
If it can, then they will pay a premium price for it—think Dyson (vacuums), iPhone (smartphones) and Nest (thermostats). Slater and other experts consulted for this article agreed that 10 to 15 minutes is the upper threshold for an online survey. It’s also a great member benefit and new member recruiting tool.
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