Arrested Development? A Strategic Approach to Technology Reboots Association Growth
.orgCommunity
OCTOBER 8, 2019
In this excerpt from our book, Association 4.0—Positioning HIMSS began reaching beyond “member” to “audience” in 2002 by offering resources and benefits not exclusive to dues-paying professionals. It was an evolutionary process more than an overall strategy at the time, according to Lieber. Make Data-Driven Decisions.
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